Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Adweek/Art Directors' Index
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Adweek/Art Directors Index USA.
Author:
Publisher:
ISBN:
Category : Advertising photography
Languages : en
Pages : 658
Book Description
Publisher:
ISBN:
Category : Advertising photography
Languages : en
Pages : 658
Book Description
Adweek/art Directors' Index, USA.
Author:
Publisher:
ISBN:
Category : Advertising photography
Languages : en
Pages : 428
Book Description
Publisher:
ISBN:
Category : Advertising photography
Languages : en
Pages : 428
Book Description
Adweek
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 924
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 924
Book Description
Art Directors' Index to Photographers
Author:
Publisher:
ISBN:
Category : Advertising photography
Languages : en
Pages : 368
Book Description
Publisher:
ISBN:
Category : Advertising photography
Languages : en
Pages : 368
Book Description
Art Directors' Index to Illustrators
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 328
Book Description
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 328
Book Description
New Serial Titles
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 2106
Book Description
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 2106
Book Description
The Copywriter's Handbook
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1429900156
Category : Business & Economics
Languages : en
Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Publisher: Holt Paperbacks
ISBN: 1429900156
Category : Business & Economics
Languages : en
Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Adweek/art Directors' 1984 Creative Phone Book
Author: Adweek
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Author:
Publisher:
ISBN:
Category : Book industries and trade
Languages : en
Pages : 138
Book Description
Publisher:
ISBN:
Category : Book industries and trade
Languages : en
Pages : 138
Book Description