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Author: Alan Bradshaw
Publisher: Advertising Revolution
ISBN: 1912248220
Category : Social Science
Languages : en
Pages : 128
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Book Description
In 1987, Nike released their new sixty-second commercial for Air shoes„and changed the face of the advertising industry. Set to the song ñRevolutionî by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John LennonÍs place in the leftist imagination. Advertising Revolution traces the song ñRevolutionî from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald TrumpÍs campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John LennonÍs writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industryÍs mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Author: Alan Bradshaw
Publisher: Advertising Revolution
ISBN: 1912248220
Category : Social Science
Languages : en
Pages : 128
Get Book
Book Description
In 1987, Nike released their new sixty-second commercial for Air shoes„and changed the face of the advertising industry. Set to the song ñRevolutionî by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John LennonÍs place in the leftist imagination. Advertising Revolution traces the song ñRevolutionî from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald TrumpÍs campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John LennonÍs writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industryÍs mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Author: Alan Bradshaw
Publisher: Watkins Media Limited
ISBN: 1912248220
Category : Music
Languages : en
Pages : 120
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Book Description
The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Author: Mathew Sweezey
Publisher: Harvard Business Press
ISBN: 1633694038
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Author: Ralph Merle Hower
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 740
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Book Description
Author: Ernan Roman
Publisher: McGraw Hill Professional
ISBN: 0071743081
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them. This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.
Author: Sarah Santacroce
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Book Description
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Author: Stephanie Diamond
Publisher: Pearson Education
ISBN: 0789748657
Category : Art
Languages : en
Pages : 360
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Book Description
Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.
Author: Graham Russell Hodges
Publisher: Taylor & Francis
ISBN: 9780815315315
Category : Fugitive slaves
Languages : en
Pages : 432
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Book Description
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Author: David Shen
Publisher:
ISBN: 9780998511214
Category :
Languages : en
Pages : 160
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Book Description
In 1994, "Jerry's Guide to the World Wide Web" was little more than a digital storing house for sites Jerry Yang had discovered on the internet. But then it became Yahoo! and the whole world felt the effects of its brilliance.David Shen was the fledgling company's 17th employee, and its first designer, where he took on the overwhelming job of maintaining a good user experience while trying to figure out this new paradigm of online advertising for the company's ever-growing mass of daily visitors, many of whom saw Yahoo! as the internet's front page.As the company grew, so did the stakes. As David's responsibilities grew, so did the challenges. Yahoo! was raking in the dough, but a global financial crisis was looming, and the dot-boom years were about to go bust.That's when things got really interesting. Faced with a crashing stock price and threats of a Microsoft buyout, Yahoo! had to change its ways, and fast.In Takeover!, David Shen drives you through the nerdy, make-it-or-break-it inside story of the web's first mega-company, where every day brought a new problem, every ad pushed the boundaries further, and every story added up to what became Yahoo!, the undisputed pioneer of the online advertising revolution.
Author: David Jeremiah
Publisher: NavPress
ISBN: 1496407210
Category : Religion
Languages : en
Pages : 229
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Book Description
When Pontius Pilate ordered the crucifixion of Jesus Christ, he thought he was putting an end to the Jewish uprising that had been threatening the authority of the Roman Empire. What Pilate didn’t realize, however, was that real revolution was just getting started. Based on the epic NBC television series, A.D. The Bible Continues: The Revolution that Changed the World is a sweeping Biblical narrative that brings the political intrigue, religious persecution, and emotional turmoil of the Book of Acts to life in stunning, vibrant detail. Beginning with the crucifixion, NYT best-selling author and Bible teacher Dr. David Jeremiah chronicles the tumultuous struggles of Christ’s disciples following the Resurrection. From the brutal stoning of Stephen and Saul’s radical conversion, through the unyielding persecution of Peter and the relentless wrath of Pilate, Jeremiah paints a magnificent portrait of the political and religious upheaval that led to the formation of the early Church. Complete with helpful background information about the characters, culture, and traditions included in the television series, A.D. The Bible Continues: The Revolution That Changed the World is not only a riveting, action-packed read, it is also an illuminating exploration of one of the most significant chapters in world history. Get ready to watch history unfold. The revolution that changed the world has begun!
