Advertising Cost Control Handbook PDF Download
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Author: Ovid Riso
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Author: Ovid Riso
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Author: Arthur Bellaire
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 222
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Book Description
Author: Ovid Riso
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Roman L. Weil
Publisher: John Wiley & Sons
ISBN: 0471722634
Category : Business & Economics
Languages : en
Pages : 866
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Book Description
Handbook of Cost Management, Second Edition covers all of the essential topics in cost management and accounting. It includes conventional topics, such as job costing and cost allocation, as well as such current topics as balanced scorecard, economic value added, logistics and marketing cost, theory of constraints, inter-organizational costing, and the cost of quality.
Author: Roger Barton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1136
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Book Description
Author: International Correspondence Schools
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 390
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Book Description
Author: Vithala R. Rao
Publisher: Edward Elgar Publishing
ISBN: 1848447442
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author: Abdul Razzak Rumane
Publisher: CRC Press
ISBN: 1482226650
Category : Business & Economics
Languages : en
Pages : 857
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Book Description
The book is developed to provide significant information and guidelines to construction and project management professionals (owners, designers, consultants, construction managers, project managers, supervisors, contractors, builders, developers, and many others from the construction-related industry) involved in construction projects (mainly civil construction projects, commercial-A/E projects) and construction-related industries. It covers the importance of construction management principles, procedures, concepts, methods, and tools, and their applications to various activities/components/subsystems of different phases of the life cycle of a construction project. These applications will improve the construction process in order to conveniently manage the project and make the project most qualitative, competitive, and economical. It also discuss the interaction and/or combination among some of the activities/elements of management functions, management processes, and their effective implementation and applications that are essential throughout the life cycle of project to conveniently manage the project. This handbook will: Focus on the construction management system to manage construction projects Include a number of figures and tables which will enhance reader comprehension Provide all related topics/areas of construction management Be of interest to all those involved in construction management and project management Provide information about Building Information Modeling (BIM), and ISO Certification in Construction Industry Offer a chapter on Lean construction The construction project life cycle phases and its activities/elements/subsystems are comprehensively developed and take into consideration Henri Fayol's Management Function concept which was subsequently modified by Koontz and O'Donnel and Management Processes Knowledge Areas described in PMBOK® published by Project Management Institute (PMI). The information available in the book will also prove valuable for academics/instructors to provide construction management/project management students with in-depth knowledge and guidelines followed in the construction projects and familiarize them with construction management practices.
Author: Roger Barton
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: International Correspondence Schools
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 796
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Book Description
