Advertising Campaigns: Formulation and Tactics PDF Download
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Author: Leon Quera
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Author: Leon Quera
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Author: Jim Avery
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Author: Donald Parente
Publisher:
ISBN: 9780030128981
Category : Advertising
Languages : en
Pages : 0
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Book Description
Written by a team of exceptionally creative advertising professors, this textbook not only illustrates what effective ad campaigns are but it also illustrates how to successfully execute them. The text outlines a comprehensive, detailed, start-to-finish campaign guide.
Author: Derek John Patterson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781727253269
Category :
Languages : en
Pages : 52
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Book Description
3 Action Formula for better advertising results.1.My 3 Favorite (and Most Productive) Brainstorming Techniques2.Generating BIG Advertising IDEAS Catalogue
Author: David Wilkey
Publisher: iUniverse
ISBN: 1450259251
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
What the marketing experts are saying about FORMULA MARKETING What a refreshing marketing book! Formula Marketing brings business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line growth to any company. James Hedgecock, Vice President of Business Development, Dimension One Spas Formula Marketing takes the proven marketing practices used at major corporations and reduces them to a simple formula that works for everyone. This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend. Lisa Fine, formerly International Vice President of Marketing, Expense Reduction Analysts; Vice President of Marketing Services, Washington Mutual Card Services; and Director of e-Visa Marketing, VISA USA This book is a must read for marketers looking to deliver real results to their organization. Wilkey really gets the ROI and gives you a pathway to deliver it. Marques McCammon, Chief Marketing Offi cer, nbspnbspnbspnbspnbspnbspnbspnbspnbspAptera Motors Formula Marketing gives you the basic tools to create a successful marketing plan. nbspnbspnbspnbspMike Matey, VP Marketing, Quiksilver
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.
Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677
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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: James F. Engel
Publisher:
ISBN: 9781893673052
Category : Advertising
Languages : en
Pages : 708
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Book Description
The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach. The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners. -- Description from http://www.amazon.ca (August 28, 2012).
Author: Edwin Cano
Publisher: Edwin Cano
ISBN:
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
"Mastering Digital Advertising: Strategies and Tactics for Successful Campaigns" is a comprehensive guide that provides step-by-step instructions on how to set up clear goals and objectives for digital advertising campaigns. The book is divided into seven chapters that cover different aspects of using Digital Advertising. Chapter 1: Understanding Digital Advertising This chapter provides an introduction to digital advertising, including its various forms and the key players involved. It also explains the different metrics and KPIs used to measure the success of digital advertising campaigns. Chapter 2: Developing a Digital Advertising Strategy This chapter covers the importance of setting clear goals and objectives for digital advertising campaigns. It explains the key elements of a digital advertising strategy, including target audience, messaging, budget, and channels. It also provides tips on how to develop a creative concept that resonates with the target audience. Chapter 3: Targeting and Audience Segmentation This chapter focuses on the different types of targeting available in digital advertising and how to identify and segment target audiences based on their interests, behaviors, and demographics. It also covers how to use data and analytics to optimize targeting and segmentation. Chapter 4: Creating Effective Ad Campaigns This chapter covers the key elements of effective ad campaigns, including headline, copy, visual elements, and call-to-action. It also provides best practices for designing and optimizing landing pages that drive conversions. Chapter 5: Managing Digital Advertising Campaigns This chapter covers the key steps involved in managing digital advertising campaigns, including planning, execution, monitoring, optimization, and reporting. It also provides an overview of the different tools and platforms available for managing campaigns. Chapter 6: Measuring and Analyzing Campaign Performance This chapter focuses on how to measure the success of digital advertising campaigns using various metrics and KPIs. It explains how to use data and analytics to identify areas for improvement and optimize campaign performance. It also covers best practices for reporting on campaign performance to stakeholders. Chapter 7: Emerging Trends and Future of Digital Advertising This chapter covers the latest trends and innovations in digital advertising, including AI, machine learning, and programmatic advertising. It also explores the potential impact of emerging technologies and trends on the digital advertising landscape. Finally, it covers the skills and knowledge that modern marketers will need to stay ahead of the curve in digital advertising. Conclusion: The conclusion provides a summary of the key takeaways from the book, highlights the importance of staying up-to-date with the latest trends and best practices in digital advertising, and encourages readers to continue learning and experimenting with digital advertising to achieve their marketing goals.
Author:
Publisher: John Wiley & Sons
ISBN: 1119236916
Category : Business & Economics
Languages : en
Pages : 615
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Book Description
Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
