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Advertising Campaign Design

Advertising Campaign Design PDF Author: Robyn Blakeman
Publisher: Routledge
ISBN: 1317477685
Category : Art
Languages : en
Pages : 257

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Book Description
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.