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Author: Marjorie Anne Beale
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 552
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Author: Marjorie Anne Beale
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 552
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Author: Clemens Wischermann
Publisher: Routledge
ISBN: 0429864329
Category : History
Languages : en
Pages : 385
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Book Description
First published in 2000, this volume responds to the rise and spread of advertising throughout Europe and the world in the past one and a half centuries which is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the way consumers filter and select messages creating new worlds of perception. The authors of this work find the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life.
Author: Jean-Paul Gaudilliere
Publisher: Routledge
ISBN: 1317316878
Category : History
Languages : en
Pages : 284
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Book Description
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Author: Raymond Spiteri
Publisher: Routledge
ISBN: 1351769928
Category : Social Science
Languages : en
Pages : 416
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Book Description
This title was first published in 2003. Drawing on literary, art historical and historical studies, this essay collection explores the complex encounter between culture and politics within Surrealism. The Surrealist movement was one of the first cultural movements to question explicitly the relation between culture and politics, and its attempt to fuse social and cultural revolution has been a critical factor in shaping our sense of modernity. This anthology addresses not only the contested ground between culture and politics within Surrealism itself, and within the subsequent historical accounts of the movement, but also the broader implications of this encounter on our own sense of modernity. Its goal is to delineate the role of radical politics in shaping the historical trajectory of Surrealism.
Author: Judith G. Coffin
Publisher: Princeton University Press
ISBN: 1400864321
Category : History
Languages : en
Pages : 304
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Book Description
Few issues attracted more attention in the nineteenth century than the "problem" of women's work, and few industries posed that problem more urgently than the booming garment industry in Paris. The seamstress represented the quintessential "working girl," and the sewing machine the icon of "modern" femininity. The intense speculation and worry that swirled around both helped define many issues of gender and labor that concern us today. Here Judith Coffin presents a fascinating history of the Parisian garment industry, from the unraveling of the guilds in the late 1700s to the first minimum-wage bill in 1915. She explores how issues related to working women took shape and how gender became fundamental to the modern social division of labor and our understanding of it. Combining the social history of women's labor and the intellectual history of nineteenth-century social science and political economy, Coffin sets many questions in their fullest cultural context: What constituted "women's" work? Did women belong in the industrial labor force? Why was women's work equated with low pay? Should not a woman enjoy status as an enlightened homemaker/consumer? The author examines patterns of consumption as well as production, setting out, for example, the links among the newly invented sewing machine, changes in the labor force, and the development of advertising, with its shifting and often unsettling visual representations of women, labor, and machinery. Throughout, Coffin challenges the conventional categories of work, home, and women's identity. Originally published in 1996. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Mary Louise Roberts
Publisher: University of Chicago Press
ISBN: 9780226721217
Category : History
Languages : en
Pages : 374
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Book Description
After World War I, newly blurred boundaries between male and female created fears among the French that theirs was becoming a civilization without sexes. This book examines how, through public debates concerning female identity, French society came to grips with the horrors of the Great War.
Author: Regina M. Sweeney
Publisher: Wesleyan University Press
ISBN: 0819501387
Category : Music
Languages : en
Pages : 370
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Book Description
Winner of the International Book Award from International Association for the Study of Popular Music (2003) The practice of singing and songwriting in France during the Great War provides an intriguing tool for the exploration of the French cultural politics of the epoch. Responding to the dearth of cultural studies of the First World War, Regina Sweeney's unique cross-disciplinary study illuminates many of the hitherto unexplored corners of an era that many historians consider to exhibit a break with recognizable trends. In early twentieth century Europe, singing was considered a part of education integral to the formation of good citizens. Singing was especially important to the French, for whom it was historically associated with authenticity of feeling and purity of character, and thereby with the very roots of French democracy; it was particularly associated with the image of France as a victorious nation. But as Sweeney shows, different performances of the same patriotic song could carry vastly different meanings. By focusing on singing, Sweeney is able to provide a more nuanced reading of French Great War cultures than ever before, and to show that cultures previously held to be exclusive — those of the home front and the Western front, for example — existed in dialectical tension and were themselves far from homogenous.
Author: Laura L. Frader
Publisher: Cornell University Press
ISBN: 1501724185
Category : History
Languages : en
Pages : 376
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Book Description
Gender figured significantly in the industrial, social, and political transformations of the United Kingdom and Ireland, France, Germany, and Russia. This book explores its importance during a period of radical change for the working classes, from 1800 through the 1930s. Collectively, the authors demonstrate how the study of gender can lead to a new understanding of working class history. The authors-leading historians, sociologists, and feminist scholars ask how gender meanings and relations shaped and were shaped by transformations in areas ranging from the Irish linen industry to German social policy, from the French labor movement to Britain's interracial settlements. With special attention to the importance of language and culture in social life, they show how political identities are constituted and social categories created, contested, and changed-and how gender plays a central role in this process. Contributors: Kathleen Canning, University of Michigan; Helen Harden Chenut, Centre National de la Recherche Scientifique, Paris; Anna Clark, University of North Carolina, Charlotte; Judy Coffin, University of Texas, Austin; Jane Gray, St. Patrick's College, Maynooth, Republic ofireland; Tessie P. Llu, Northwestern University; Judith F. Stone, Western Michigan University; Laura Tabili, University of Arizona; Eric D. Weitz, St. Olaf College; Elizabeth A. Wood, Massachusetts Institute of Technology.
Author: Western Society for French History
Publisher:
ISBN:
Category : France
Languages : en
Pages : 446
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Author: Regina Marie Sweeney
Publisher:
ISBN:
Category :
Languages : en
Pages : 544
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