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Languages : en
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Author:
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Languages : en
Pages :
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Author: Donald A. Fuller
Publisher: SAGE Publications
ISBN: 1452221324
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The bookâ²s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Author: Disha Experts
Publisher: Disha Publications
ISBN: 9386629593
Category :
Languages : en
Pages : 189
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Book Description
Quarterly Current Affairs - July to September 2017 for Competitive Exams is a unique handy magbook as it gives the complete update of the 3rd Quarter months of 2017. The book talks of all the recent developments in the field of Polity, Economics, Sience & Technology, Sports, Art & Culture etc. This book would prove to be an asset for all students aspiring for the different competitive exams. The book highlights the gist of the 3rd Quarter of 2017 through Game Changers, Causes & Effects, Quote & Unquote, etc.
Author: Leo van den Berg
Publisher: Routledge
ISBN: 0429840462
Category : Social Science
Languages : en
Pages : 285
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Book Description
Published in 1997. The environment of cities has become increasingly competitive. Tradition location factors, that once tied economic activities firmly to particular areas have become less important. Increasingly the ability of a city to anticipate, respond to and cope with internal and external changes is getting attention. Organizing capacity of cities, or of metropolitan regions is becoming indispensible for sustainable economic and social development. The authors have carried out investigations into eight European cities to increase the insight into the practice of organizing capacity. The analysis of the development and implementation of 15 revitalization projects in these cities shows that organizing capacity calls for a new style of entrepreneurial urban management with public and private networking, leadership, long term strategies and organizing political and public support as key concepts.
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ISBN: 9788072485543
Category : Banks and banking, International
Languages : en
Pages :
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Author: Navneet Bhushan
Publisher: Springer Science & Business Media
ISBN: 1852338644
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
Strategic Decision Making provides an effective, formal methodology that provides help with decision making problems, especially strategic ones with high stakes involving human perceptions and judgements. Focusing on applying the AHP to decision-making problems, Strategic Decision Making covers problems in the realms of business, defence and governance. Using case studies drawn from years of experience, the book discusses decision making for real life problems and includes many worked examples and solutions to problems throughout. The reader will gain comprehensive exposure to the extent of assistance that a formal methodology, such as AHP, can provide to the decision maker in evolving decisions in complex and varied domains.
Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Great Britain. Treasury
Publisher: Stationery Office
ISBN: 9780115601071
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
This new edition incorporates revised guidance from H.M Treasury which is designed to promote efficient policy development and resource allocation across government through the use of a thorough, long-term and analytically robust approach to the appraisal and evaluation of public service projects before significant funds are committed. It is the first edition to have been aided by a consultation process in order to ensure the guidance is clearer and more closely tailored to suit the needs of users.
Author: Graham Friend
Publisher: Bloomberg Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
Author: Tony Morden
Publisher: Routledge
ISBN: 131707582X
Category : Business & Economics
Languages : en
Pages : 638
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Book Description
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
