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Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574402641
Category : Language Arts & Disciplines
Languages : en
Pages : 68
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Book Description
The study is based on survey data from 40 academic libraries and looks closely at how they monitor, assess and act to maintain or improve their reputation with key stakeholders such as students, alumni, faculty and college administration. The report gives extensive data on library public relations practices and on surveying and monitoring techniques and looks at public relations expenditures and strategies to improve the library reputation. The study looks at the dimensions of the library patron surveying and opinion monitoring effort and also at how academic libraries monitor the internet to assess the library’s reputation in cyberspace. The report also looks at the use of focus groups and with relations with organizations that rate colleges and libraries.
Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574402641
Category : Language Arts & Disciplines
Languages : en
Pages : 68
Get Book Here
Book Description
The study is based on survey data from 40 academic libraries and looks closely at how they monitor, assess and act to maintain or improve their reputation with key stakeholders such as students, alumni, faculty and college administration. The report gives extensive data on library public relations practices and on surveying and monitoring techniques and looks at public relations expenditures and strategies to improve the library reputation. The study looks at the dimensions of the library patron surveying and opinion monitoring effort and also at how academic libraries monitor the internet to assess the library’s reputation in cyberspace. The report also looks at the use of focus groups and with relations with organizations that rate colleges and libraries.
Author: Chizwina, Sabelo
Publisher: IGI Global
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 329
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Book Description
In the 21st century, information literacy emerges as the cornerstone of educational development. Despite its paramount significance, a stark reality persists — students often traverse the corridors of academia without acquiring essential information literacy skills. This deficiency is exacerbated by a shortage of faculty training, leaving academic libraries to shoulder the responsibility of cultivating information-savvy individuals. Examining Information Literacy in Academic Libraries delves into the core challenges and solutions surrounding this critical educational imperative. This book illuminates the role of academic libraries as bastions of information literacy instruction. The capacity of students and information consumers to seek, evaluate, and utilize information is paramount for informed decision-making ethically and legally. Regardless of whether or not students were brought up in the digital age, many lack the fundamental information literacy skills required for higher education. This deficiency manifests in academic malpractices, such as plagiarism, which compromise the integrity of educational institutions. Moreover, this imperative work contends that the Fourth Industrial Revolution (4IR) is not a distant concept but a present reality. The recent global upheaval caused by the Coronavirus pandemic accelerated the adoption of new technologies, necessitating a swift reassessment of our collective ability to navigate this everchanging digital and information landscape. Focusing on media literacy, data literacy, and digital literacy, with information literacy as the overarching domain, this book serves as a beacon for educators, librarians, and policymakers.
Author: Carrie Forbes
Publisher: Rowman & Littlefield
ISBN: 153815370X
Category : Language Arts & Disciplines
Languages : en
Pages : 313
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Book Description
Higher education institutions in the United States and across the globe, are realizing the importance of enabling internal and external collaborative work, e.g., interdisciplinary research and community partnerships. In recent years, researchers have documented the benefits of organizational collaboration for research including greater efficiency, effectiveness, and enhanced research reputation. In addition, accreditors, foundations, business, and government agencies have been espousing the value of collaboration for knowledge creation and research and improved organizational functioning. As a result of both the external pressures and the known benefits, many forms of internal and external research collaborations have begun to emerge in higher education. At the heart of this change, academic libraries, who have long been models for collaborative work, are increasingly participating in the research process by providing a widening range of research services beyond traditional reference services. Innovative library services, in areas such as bibliometric analysis, research data management, and data repositories, are evolving in response to changes in education funding and policies. These funding and policy changes have also coincided with technological developments to create opportunities for academic librarians to find new roles within their institutions and the research community. There is a growing body of literature examining these changing academic library roles, but few volumes have concentrated on how the nature of collaborative work in libraries is helping to reshape institutional research practices. Academic Libraries and Collaborative Research Services fills that void by providing academic librarians and administrators with case studies and guidance on how academic libraries are establishing their place in this new collaborative research arena in the areas of emerging liaison roles, research data services, open access and scholarly publishing, and professional development programming. The book will also be useful to higher education administrators and institutional research officers looking for information on how to partner with libraries to increase the effectiveness of collaborative research.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522592830
Category : Business & Economics
Languages : en
Pages : 998
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Book Description
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Sam Brooks
Publisher: Routledge
ISBN: 1317954513
Category : Language Arts & Disciplines
Languages : en
Pages : 247
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Book Description
A view of the mutual dependence between libraries and vendors As technology advances, libraries are forced to reach beyond their own resources to find effective ways to maintain accuracy and superior service levels. Vendors provide databases and integrated library systems that perform those functions for profit. Library/Vendor Relationships examines the increasing cooperation in which libraries find they must participate in, and vice versa, with the vendors that provide system infrastructure and software. Expert contributors provide insights from all sides of this unique collaboration, offering cogent perspectives on the give and take process that every librarian, publisher, and database provider/producer can use. The symbiosis between libraries and vendors of databases relies heavily upon open communication to achieve each one’s beneficial results. Library/Vendor Relationships explores this partnership between profit and nonprofit entities in detail, focusing on issues of crucial importance for both sides. A variety of diverse types of libraries and vendors give voice to the multitude of issues facing them. Several charts, graphs, and other helpful visuals are included. Topics in Library/Vendor Relationships include: options for preventing systematic downloading of material benefits and challenges of delivering products on multiple platformsusing the American Psychological Association’s experiences as a case study book vendors’ efforts to help libraries become more efficient comprehensive online support services to help increase interaction between libraries and academic publishers Anatolian University Libraries Consortium’s effective relationship with vendors publisher and vendor use of library advisory boards to provide needed feedback a review of the database marketplace fostering a good relationship between library and vendor the future of government libraries in an increasingly technological age collaboration in standards development integrated ecommerce the relationship between OCLC and member institutions libraries’ position between commerce and science vendor/community college library relationships e-mail discussion lists and more! Library/Vendor Relationships is stimulating, insightful reading for academic librarians, government librarians, public librarians, deans, directors, reference librarians, publishers, and database providers.
Author: Terrie Wilson
Publisher: Routledge
ISBN: 1317955765
Category : Language Arts & Disciplines
Languages : en
Pages : 136
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Book Description
Meet the challenge of operating a successful art library! The Twenty-First Century Art Librarian examines the unique challenges and vital administrative issues that are at the forefront of current art librarianship. Librarians working in a variety of settings (art, academics, architecture, visual resources, and museums) address professional change and technological challenges, including inadequate staffing and the need to wear multiple “hats” to cope with day-to-day responsibilities. The book focuses on common practices in the field as well as the individuals who work in art libraries and the collections they maintain. Instead of the standard primer on art librarianship, this book is an insightful look at how art librarians are unique in terms of the clientele they serve, their subject knowledge, and the variety of environments in which they work. The Twenty-First Century Art Librarian examines pressing everyday issues, including operational management, staff recruitment and training, managing collections, public service and patrons, and developing a “personal care plan.” The Twenty-First Century Art Librarian also addresses setting-specific topics, such as: developing staffing standards at all levels working solo in small art museum libraries integrating digitization into visual resource libraries handling special collections in architecture libraries how culture and mission distinguish academic art libraries from their museum counterparts and much more! The Twenty-First Century Art Librarian provides library professionals and academics with a unique look at current trends in art, architecture, and visual resources librarianship.
Author: Sul H Lee
Publisher: CRC Press
ISBN: 9780789009647
Category : Language Arts & Disciplines
Languages : en
Pages : 150
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Book Description
Learn to allocate scarce library resources to meet learning, research, and service goals! How can you buy more books and journals with less money, while also installing the latest software and hardware, paying staff to train faculty and students in its use, offering the new round-the-clock information services users demand, and redefining the traditional collection-centered model of the library? It sounds impossible, but these are the conflicting imperatives every collections librarian faces at the dawn of the twenty-first century. Collection Development in the Electronic Environment offers solid, practical advice from the experience of other librarians who have met the same challenges, as well as useful information from vendors. Based on the conference Collection Development in the Electronic Environment: Shifting Priorities, this informative book suggests proven, effective strategies to deal with a librarian's most pressing problems. One case study shows how Iowa State University turned a cutback in journals into a new vision of what the library should be, involving a broad-based committee in the project. Other chapters discuss the specifics of budgeting for the unpredictable pricing of electronic materials, the increased demands on library staff, and the challenges of maintaining dual libraries--the electronic and the paper-based--both facing expensive issues of preservation. Collection Development in the Electronic Environment offers help and advice on the most complex and difficult issues librarians confront: planning changes in library structure, function, and activities building new models for collection development identifying and fulfilling the needs of scholars in various disciplines redefining staff roles and responsibilities setting priorities in journal purchases using electronic innovations to enhance collection development dealing with copyright, fair use, and intellectual property in electronic formats Through case studies and firsthand experiences, Collection Development in the Electronic Environment provides you with the fresh ideas and proven strategies you need to guide your library into the electronic era.
Author: Susan Higgins
Publisher: Elsevier
ISBN: 1780633114
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Managing Academic Libraries: Principles and Practice is aimed at professionals within the Library and Information Services (LIS) who are interested in learning more about the management of academic libraries. Written against a backdrop made up of the changes that digital technology has brought to academic libraries, this book uncovers how the library has changed its meaning from a physical to virtual icon and its effect on culture. The book aims to provide managers and students of LIS at all levels with the necessary management principles and practices needed to respond proactively to diverse audiences, while also keeping a focus on the purposes of higher education. In addition, readers will find an examination of various aspects of library management and reviews on key management techniques that can be used for successful interpretation and implementation of academic library mission statements. - Provides tactics on how to manage the centrality of learning and reading in academic libraries - Includes best practices on managing a learning organization - Covers proactive management principles and practices that are needed to respond to diverse audiences
Author: Association of Research Libraries. Office of Management Services
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 52
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Book Description
Author: Thanuskodi, S.
Publisher: IGI Global
ISBN: 1466640715
Category : Language Arts & Disciplines
Languages : en
Pages : 357
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Book Description
Academic libraries cater to the diverse needs of scholars, scientists, technocrats, researchers, students, and others personally and professionally invested in higher education. Due to advancements in information and communication technologies (ICT), the vision and mission of academic libraries are changing in developing countries. Challenges of Academic Library Management in Developing Countries provides the latest theoretical frameworks and empirical research into academic libraries, investigating concerns such as illiteracy, budgeting, software development, technical training, and others. In particular, this book will be of use to professionals and researchers working in the field of library and information science who are looking for new methods and best practices in the management of effective academic libraries. This book is part of the Advances in Library and Information Science series collection.
