Author: Curtis Publishing Company
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 372
Book Description
A Table of Leading Advertisers, Showing Advertising Investments of Advertisers Spending $10,000 and Over in Thirty-six Publications ..
Author: Curtis Publishing Company
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 372
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 372
Book Description
The Cumulative Book Index
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 832
Book Description
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 832
Book Description
The United States Catalog
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2188
Book Description
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2188
Book Description
Pink Cars and Pocketbooks
Author: Jessica A. Brockmole
Publisher: JHU Press
ISBN: 1421450577
Category : Transportation
Languages : en
Pages : 185
Book Description
A fascinating history of how the automotive industry and consumers battled to define what women wanted in a car. Since the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly. How, then, did car culture become so masculine? In Pink Cars and Pocketbooks, Jessica Brockmole shares the untold history of women's relationship with automobiles: a journey marked by struggle, empowerment, and the relentless pursuit of independence. This groundbreaking work explores the evolution of women's automotive participation and the cultural shifts that have redefined their roles as drivers, mechanics, and consumers. Brockmole traces the rise of gendered marketing of automobiles over the course of the twentieth century. Auto companies created ads that conformed to commonly held ideas about women's relationships with automobiles. As the century progressed, marketing to women became less informative and even more gendered: the automotive industry portrayed women as passengers, props, or reluctant drivers, interested primarily in aesthetics. And yet, by the 1970s, female drivers were communicating directly with each other, forming clubs, and teaching each other through women-focused repair manuals. By examining market research studies, advertising archives, trade journals, women's magazines, newspapers, driving handbooks, and repair manuals, this book shows how women bought their way into the automobile and masculine car culture. Brockmole uncovers the stories of pioneering women who defied conventions, such as trailblazer Alice Ramsey, the first woman to drive across the United States in 1909, and Barb Wyatt, whose contributions to automotive manuals broke new ground. Women have always been users of technology, and this book illustrates how the auto industry evolved—as well as how it chose not to evolve—in response.
Publisher: JHU Press
ISBN: 1421450577
Category : Transportation
Languages : en
Pages : 185
Book Description
A fascinating history of how the automotive industry and consumers battled to define what women wanted in a car. Since the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly. How, then, did car culture become so masculine? In Pink Cars and Pocketbooks, Jessica Brockmole shares the untold history of women's relationship with automobiles: a journey marked by struggle, empowerment, and the relentless pursuit of independence. This groundbreaking work explores the evolution of women's automotive participation and the cultural shifts that have redefined their roles as drivers, mechanics, and consumers. Brockmole traces the rise of gendered marketing of automobiles over the course of the twentieth century. Auto companies created ads that conformed to commonly held ideas about women's relationships with automobiles. As the century progressed, marketing to women became less informative and even more gendered: the automotive industry portrayed women as passengers, props, or reluctant drivers, interested primarily in aesthetics. And yet, by the 1970s, female drivers were communicating directly with each other, forming clubs, and teaching each other through women-focused repair manuals. By examining market research studies, advertising archives, trade journals, women's magazines, newspapers, driving handbooks, and repair manuals, this book shows how women bought their way into the automobile and masculine car culture. Brockmole uncovers the stories of pioneering women who defied conventions, such as trailblazer Alice Ramsey, the first woman to drive across the United States in 1909, and Barb Wyatt, whose contributions to automotive manuals broke new ground. Women have always been users of technology, and this book illustrates how the auto industry evolved—as well as how it chose not to evolve—in response.
The National Union Catalog, Pre-1956 Imprints
Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 712
Book Description
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 712
Book Description
Cumulative Book Index
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2182
Book Description
A world list of books in the English language.
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2182
Book Description
A world list of books in the English language.
Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 1432
Book Description
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 1432
Book Description
Cumulated Index to the Books
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 836
Book Description
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 836
Book Description
Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 930
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 930
Book Description
Catalogue of Copyright Entries
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1402
Book Description
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1402
Book Description