Author: Fact-finders associates, inc., New York
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 46
Book Description
A Study to Determine the Effect of Point of Purchase Advertising on Sales at Retail Level ...
Author: Fact-finders associates, inc., New York
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 46
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 46
Book Description
The Power of Point-of-Purchase Advertising
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
Book Description
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
Book Description
A Study of the Effect of Point-of-purchase Advertising on the Sale of Spice Products
Author: Harry G. Merryman
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 78
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 78
Book Description
Testing 1 - 2 - 3
Author: Johannes Ledolter
Publisher: Stanford University Press
ISBN: 9780804756129
Category : Business & Economics
Languages : en
Pages : 326
Book Description
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
Publisher: Stanford University Press
ISBN: 9780804756129
Category : Business & Economics
Languages : en
Pages : 326
Book Description
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
Study of P-O-P Effectiveness in Mass Merchandising Stores
Author: Point of Purchase Advertising Institute
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 64
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 64
Book Description
Tobacco: The Growing Epidemic
Author: Rushan Lu
Publisher: Springer Science & Business Media
ISBN: 1447107691
Category : Medical
Languages : en
Pages : 947
Book Description
This book contains the full proceedings of the Tenth World Conference on Tobacco or Health, held 24-28 August 1997 in Beijing, China, and hosted by the Chinese Association on Smoking and Health and the Chinese Medical Association. Tobacco is now causing a worldwide epidemic of premature death and disability, affecting first men and then women in developed countries, and now increasingly affecting developing countries. The theme "Tobacco: The Growing Epidemic" was chosen to reflect the increasingly global nature of the problem.
Publisher: Springer Science & Business Media
ISBN: 1447107691
Category : Medical
Languages : en
Pages : 947
Book Description
This book contains the full proceedings of the Tenth World Conference on Tobacco or Health, held 24-28 August 1997 in Beijing, China, and hosted by the Chinese Association on Smoking and Health and the Chinese Medical Association. Tobacco is now causing a worldwide epidemic of premature death and disability, affecting first men and then women in developed countries, and now increasingly affecting developing countries. The theme "Tobacco: The Growing Epidemic" was chosen to reflect the increasingly global nature of the problem.
Handbook of Research on Retailing
Author: Katrijn Gielens
Publisher: Edward Elgar Publishing
ISBN: 1786430282
Category : Business & Economics
Languages : en
Pages : 481
Book Description
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Publisher: Edward Elgar Publishing
ISBN: 1786430282
Category : Business & Economics
Languages : en
Pages : 481
Book Description
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
JMR, Journal of Marketing Research
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 562
Book Description
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 562
Book Description
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Author: B. J. Dunlap
Publisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 581
Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Publisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 581
Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Successful Television and Radio Advertising
Author: Eugene Fred Seehafer
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 674
Book Description
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 674
Book Description