Marketing Library and Information Services PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Library and Information Services PDF full book. Access full book title Marketing Library and Information Services by Dinesh K. Gupta. Download full books in PDF and EPUB format.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 9783598117534
Category : Business & Economics
Languages : en
Pages : 448
Get Book
Book Description
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 9783598117534
Category : Business & Economics
Languages : en
Pages : 448
Get Book
Book Description
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author: Dinesh Gupta
Publisher: Elsevier
ISBN: 9781780633145
Category : Language Arts & Disciplines
Languages : en
Pages : 0
Get Book
Book Description
This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It provides LIS managers, teachers and students at all levels with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services and motivational techniques to use these resources and services to satisfy their customers’ needs. The book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services. Written by an actively engaged library professional at international level Presents marketing in simplistic ways Includes recent marketing concepts
Author: Sueli Mara Soares Pinto Ferreira
Publisher: Walter de Gruyter
ISBN: 3598440170
Category : Language Arts & Disciplines
Languages : en
Pages : 401
Get Book
Book Description
For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.
Author: Nancy Dowd
Publisher: American Library Association
ISBN: 0838910009
Category : Language Arts & Disciplines
Languages : en
Pages : 153
Get Book
Book Description
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Author: Julie Todaro
Publisher: Rowman & Littlefield
ISBN: 1442230169
Category : Language Arts & Disciplines
Languages : en
Pages : 387
Get Book
Book Description
This revolutionary introduction to library management is the first conceived in and written for a digital age. Julie Todaro, one of America’s leading management experts, posits a new paradigm for planning, administering, and assessing library services. She explains each facet of administering both “old” (physical) and “new” (virtual) libraries. Library Management for the Digital Age covers hierarchies, policies, communication, working relationships, facilities, human resources, settings, customer services, budgeting, emergency management, appendixes including model positions descriptions, interview questions, evaluation forms, and other necessary management tools. Each chapter concludes with an illustration of the old-to-new paradigm shift in that particular aspect of management as well as concise case studies that illustrate the real-world nature of the shift and discussion questions to facilitate active learning. A platinum-quality editorial board comprised of both LIS faculty and expert library managers has reviewed this book in order to ensure authority.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 311028104X
Category : Language Arts & Disciplines
Languages : en
Pages : 424
Get Book
Book Description
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Author: Stephen A. Roberts
Publisher: Walter de Gruyter
ISBN: 3110963175
Category : Language Arts & Disciplines
Languages : en
Pages : 432
Get Book
Book Description
Author: Patricia H. Fisher
Publisher: American Library Association
ISBN: 9780838909096
Category : Business & Economics
Languages : en
Pages : 158
Get Book
Book Description
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799881059
Category : Language Arts & Disciplines
Languages : en
Pages : 1096
Get Book
Book Description
Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such as utilizing artificial intelligence practices, social media, and big data management. Moreover, libraries are increasingly looking for ways to partner and collaborate with the community, faculty, students, and other libraries in order to keep abreast of the best practices and needs of their users. The Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries explores emerging strategies and technologies that are redefining the role of the library within communities and academia. This reference book covers extensive ground on all the ways libraries have shifted to manage their resources, digitalize their services, and market themselves within the new technological revolution. These continued shifts for libraries come with benefits, challenges, and future projections that are critical for discussion as libraries continue to strive to remain updated and relevant in times of change. This book is ideal for librarians, archivists, collection managers, IT specialists, electronic resource librarians, practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries and how they are transforming to fit modern needs.
Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 240
Get Book
Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
