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Author: María de la O Hernández-López
Publisher: BRILL
ISBN: 9004260161
Category : Language Arts & Disciplines
Languages : en
Pages : 267
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Book Description
In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.
Author: María de la O Hernández-López
Publisher: BRILL
ISBN: 9004260161
Category : Language Arts & Disciplines
Languages : en
Pages : 267
Get Book Here
Book Description
In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.
Author: Pilar Garcés-Conejos Blitvich
Publisher: John Benjamins Publishing Company
ISBN: 9027262993
Category : Language Arts & Disciplines
Languages : en
Pages : 261
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Book Description
The chapters in this collection, authored by renowned scholars, address a gap in the literature by focusing on the consequences that outsourcing, among other globalized economic practices, and remediation by new technologies have had on the service encounters genre (SE). From both a multilingual and a multidisciplinary perspective, this collection explores the development of technological applications and professional best practices as well as call centre interaction, e-commerce, and e-word of mouth. More specifically, the papers in this volume report on technology developed to support SEs and how this technology influences service providers and their allowable linguistic contributions. Further, this collection provides valuable insights on the language and strategic behaviour deployed in less researched kinds of SEs, gives special attention to how technology impacts the interface between the transactional and interactional goals of SEs, and thus has real world applications.
Author: Bernadette Vine
Publisher: Routledge
ISBN: 1317425804
Category : Language Arts & Disciplines
Languages : en
Pages : 601
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Book Description
The Routledge Handbook of Language in the Workplace provides a comprehensive survey of linguistic research on language in the workplace written by top scholars in the field from around the world. The Handbook covers theoretical and methodological approaches, explores research in different types of workplace settings, and examines some key areas of workplace talk that have been investigated by workplace researchers. Issues of identity have become a major focus in recent workplace research and the Handbook highlights some core issues of relevance in this area, such as gender, leadership, and intercultural communication. As the field has developed, applications of workplace research for both native and non-native speakers have emerged. Insights can inform and improve input from practitioners training workers in a range of fields and across a variety of contexts, and the Handbook foregrounds some of the ways workplace research can do this. This is an invaluable resource for researchers and graduate students interested in learning more about workplace discourse.
Author: Barbara Fox
Publisher: Cambridge University Press
ISBN: 1009216031
Category : Language Arts & Disciplines
Languages : en
Pages : 297
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Book Description
Bringing together a diverse collection of studies from a team of international scholars, this pioneering volume focuses on interactions in shops, exploring the dynamics of conversation between sellers and customers. Beginning with the emergence of a 'need' for a product before the request to a seller is actually made, all the way through to the payment phase, it explores the rich and deeply methodical practices employed by customers and sellers as they go about the apparently mundane work of buying and selling small items. It looks at how seller and customer interact both verbally, and by means of manipulating the material objects involved, across a range of different kinds of purchase. Providing new insights into multimodal human interaction and the organisation of the commercial activity, it aims to bring about a new understanding of the fundamental ways in which economic value, possession and ownership is achieved.
Author: Jonathan Culpeper
Publisher: Springer
ISBN: 1137375086
Category : Language Arts & Disciplines
Languages : en
Pages : 822
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Book Description
This handbook comprehensively examines social interaction by providing a critical overview of the field of linguistic politeness and impoliteness. Authored by over forty leading scholars, it offers a diverse and multidisciplinary approach to a vast array of themes that are vital to the study of interpersonal communication. The chapters explore the use of (im)politeness in specific contexts as well as wider developments, and variations across cultures and contexts in understandings of key concepts (such as power, emotion, identity and ideology). Within each chapter, the authors select a topic and offer a critical commentary on the key linguistic concepts associated with it, supporting their assertions with case studies that enable the reader to consider the practicalities of (im)politeness studies. This volume will be of interest to students and scholars of linguistics, particularly those concerned with pragmatics, sociolinguistics and interpersonal communication. Its multidisciplinary nature means that it is also relevant to researchers across the social sciences and humanities, particularly those working in sociology, psychology and history.
Author: Michael Haugh
Publisher: Cambridge University Press
ISBN: 1108957390
Category : Language Arts & Disciplines
Languages : en
Pages : 1009
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Book Description
Sociopragmatics is a rapidly growing field and this is the first ever handbook dedicated to this exciting area of study. Bringing together an international team of leading editors and contributors, it provides a comprehensive, cutting-edge overview of the key concepts, topics, settings and methodologies involved in sociopragmatic research. The chapters are organised in a systematic fashion, and span a wide range of theoretical research on how language communicates multiple meanings in context, how it influences our daily interactions and relationships with others, and how it helps construct our social worlds. Providing insight into a fascinating array of phenomena and novel research directions, the Handbook is not only relevant to experts of pragmatics but to any reader with an interest in language and its use in different contexts, including researchers in sociology, anthropology and communication, and students of applied linguistics and related areas, as well as professional practitioners in communication research.
Author: Dale A. Koike
Publisher: Routledge
ISBN: 0429849346
Category : Foreign Language Study
Languages : en
Pages : 708
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Book Description
The Routledge Handbook of Spanish Pragmatics is the first volume to offer a comprehensive overview of advances in Spanish Pragmatics, addressing different types of interaction and the variables, both social and linguistic, that can affect them. Written by a diverse set of experts in the field, the handbook unifies two major approaches to the study of pragmatics, the Anglo-American and European Continental traditions. Thirty-three chapters cover in detail both pragmatic foundations (e.g. speech act theory, implicature and relevance, deixis) and interfaces with other concepts, including: • Discourse • Variation; Culture and interculture • (Im)politeness; humor • Learning contexts and teaching • Technology This is an ideal reference for advanced undergraduate and postgraduate students, and researchers of Spanish language and linguistics.
Author: Chaoqun Xie
Publisher: John Benjamins Publishing Company
ISBN: 9027260354
Category : Language Arts & Disciplines
Languages : en
Pages : 358
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Book Description
Internet-mediated communication is pervasive nowadays, in an age in which many people shy away from physical settings and often rely, instead, on social media and messaging apps for their everyday communicative needs. Since pragmatics deals with communication in context and how more gets communicated than is said (or typed), applications of this linguistic perspective to internet communication, under the umbrella label of internet pragmatics, are not only welcome, but necessary. The volume covers straightforward applications of pragmatic phenomena to internet interactions, as happens with speech acts and contextualization, and internet-specific kinds of communication such as the one taking place on WhatsApp, WeChat and Twitter. This collection also addresses the role of emoticons and emoji in typed-text dialogues and the importance of “physical place” in internet interactions (exhibiting an interplay of online-offline environments), as is the case in the role of place in locative media and in broader place-related communication, as in migration.
Author: Cristina Sanz
Publisher: Routledge
ISBN: 1317275632
Category : Language Arts & Disciplines
Languages : en
Pages : 778
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Book Description
The Routledge Handbook of Study Abroad Research and Practice is an authoritative overview of study abroad and immersive context research specifically situated within applied linguistics and Second Language Acquisition (SLA) for graduate students and researchers in these fields. Featuring contributions from established scholars from around the world, this volume provides in-depth coverage of the theoretical approaches and methodologies used in study abroad and applied linguistics research, and examines their practical implications on program implementation. The Handbook is organized around core areas of research and practice: language development and personal growth; study abroad settings; individual differences of learners; and applications concerning the preparation of students, teachers, and administrators for study abroad, the role of study abroad in foreign language curricula, and future directions. This handbook is the ideal resource for graduate students, researchers, and administrators interested in learning more about linguistic and personal development during study abroad.
Author: María Elena Placencia
Publisher: Routledge
ISBN: 1351109219
Category : Foreign Language Study
Languages : en
Pages : 238
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Book Description
Guía práctica de pragmática del español es un texto introductorio en español. Ofrece introducciones accesibles a una importante variedad de teorías y conceptos imprescindibles en el campo de la pragmática del español. El libro contiene 22 capítulos divididos en seis secciones que cubren: actos de habla, formas de tratamiento, cortesía y descortesía, comunicación y persuasión, discurso digital, metodología en pragmática. Los diferentes capítulos incluyen ejemplos tomados de la comunicación cara a cara y en línea, lecturas (recomendadas y complementarias), y preguntas y actividades que toman como punto de partida diferentes variedades del español y diferentes contextos sociales, culturales y/o políticos en el mundo hispanohablante. Constituye un recurso valioso para estudiantes de pragmática y lingüística hispánica, tanto hablantes nativos como estudiantes de español avanzado.
