A Japanese Advertising Agency PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download A Japanese Advertising Agency PDF full book. Access full book title A Japanese Advertising Agency by Brian Moeran. Download full books in PDF and EPUB format.
Author: Brian Moeran
Publisher: Routledge
ISBN: 1136795332
Category : Social Science
Languages : en
Pages : 351
Get Book Here
Book Description
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Author: Brian Moeran
Publisher: Routledge
ISBN: 1136795332
Category : Social Science
Languages : en
Pages : 351
Get Book Here
Book Description
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Author: Kotaro Sugiyama
Publisher: McGraw Hill Professional
ISBN: 0071752781
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
Author: Timothy de Waal Malefyt
Publisher: Routledge
ISBN: 1000182770
Category : Social Science
Languages : en
Pages : 235
Get Book Here
Book Description
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers and anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for practitioners and students alike.
Author:
Publisher:
ISBN:
Category : Kōbe-shi (Japan)
Languages : en
Pages : 828
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1034
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 778
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1312
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1030
Get Book Here
Book Description
Author: Benjamin Wilfried Fleisher
Publisher:
ISBN:
Category : East Asia
Languages : en
Pages : 830
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1590
Get Book Here
Book Description
