A Handbook of Proven Marketing Strategies for Public Transit PDF Download
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Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 182
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Book Description
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 182
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Book Description
Author:
Publisher: Transportation Research Board National Academy of Sciences
ISBN: 9780309066020
Category : Local transit
Languages : en
Pages : 182
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Book Description
Author: Transit Cooperative Research Program
Publisher:
ISBN:
Category :
Languages : en
Pages : 182
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Book Description
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 136
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Book Description
Author: TranSystems Corporation
Publisher: Transportation Research Board
ISBN: 0309098858
Category : CD-ROMs
Languages : en
Pages : 137
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Book Description
"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Author: United States. Urban Mass Transportation Administration
Publisher:
ISBN:
Category : Urban transportation
Languages : en
Pages : 114
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Book Description
Author: Wirthlin Worldwide
Publisher: Transportation Research Board
ISBN: 9780309066600
Category : Transportation
Languages : en
Pages : 380
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Book Description
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
ISBN: 9780309062688
Category : Transportation
Languages : en
Pages : 212
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Book Description
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author: United States. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 116
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Book Description
