Author: Howard Aldred Jones
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 262

Get Book

Book Description

Author:
Publisher:
ISBN: 9780823030811
Category : Humor
Languages : en
Pages : 228

Get Book

Book Description
"MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."

Author: Ernest W. Baker
Publisher: Wayne State University Press
ISBN: 9780814329108
Category : Business & Economics
Languages : en
Pages : 284

Get Book

Book Description
Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.

Author: Nicholas LaRue
Publisher: CRC Press
ISBN: 1040022871
Category : Performing Arts
Languages : en
Pages : 238

Get Book

Book Description
This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.

Author: Ibrahim H. Hussney
Publisher: Ibrahim H. Hussney
ISBN:
Category : Architecture
Languages : en
Pages : 275

Get Book

Book Description
The current global trend indicates that cross-border international trade is rapidly moving towards liberation from the various restrictions that countries and organizations in the previous era imposed. Therefore, the openness of global markets and the free movement of capital, and the exchange of goods and services will encourage organizations, business establishments, and companies to conquest of new markets, when possible, to establish the dominance of the product and to seize a growing share in world markets. The concept of the internationalization strategy for marketing activity should include attention to the quality of the product or services in general and in particular the cross-border towards foreign markets, with the provision of various possible forms of support for these products intended for export, as this support can come through the activation of international, bilateral, or regional agreements, with the participation of organizations, businesses, corporations and the governments of the countries concerned. Manufacturing different types and styles of products that suit different consumer tastes and behaviors, because these products will face different cultures, trends, needs, and desires. You are directing the necessary care towards studying the price accurately and not only stopping at that but also comparing it with local and international prices and the exchange rate for the currency of the country you want to export. Marketing strategy for the future will be linked to the increase of the interest in informative products and electronic industries, and others that focus on environmentally friendly products and seeking to increase interest toward policies for developing and modernizing products...etc.

Author: Jeremy Bullmore
Publisher:
ISBN: 9781899314928
Category : Advertising
Languages : en
Pages : 234

Get Book

Book Description

Author: Richard Pollay
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 346

Get Book

Book Description

Author: J. J. D. Bullmore
Publisher:
ISBN: 9781841161327
Category : Advertising
Languages : en
Pages : 309

Get Book

Book Description

Author: Emilio Morales
Publisher: Routledge
ISBN: 1136481028
Category : Business & Economics
Languages : en
Pages : 272

Get Book

Book Description
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad array of logos brought in by tourists. Today, nearly two decades into these limited market reforms, no systematic research has explored consumer brand awareness among 11 millions Cubans living just 90 miles from the United States. The paucity of academic research stems from the challenges of conducting public/consumer opinion, and official state policy contends that consumer wants and needs are satisfied by either a series of generic and Cuban-made brands, or by independent entrepreneurs who provide brandless products and services. Marketing without Advertising analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed since the pre-revolutionary period, with special focus on the early 1990s. The book documents the shift from moral-based rewards in the early years of the Revolution, to the rise of material-based incentives. Cubans have long been exposed to foreign mass media in the form of movies, music videos, cable television shows. Although the Internet is highly regulated, the Cuban Diaspora in exile brings back clothing, personal care products, electronic goods, and magazines that increase the awareness of brand logos, jingles, products, and services. These and related findings from the authors' primary research are ripe with marketing implications such as substitution effects, price elasticity, latent demand for certain products and services, and consumer behaviour.

Author: Baker Library
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 298

Get Book

Book Description