Author: Jagdeep Kapoor
Publisher: SAGE Publications
ISBN: 8178299437
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Author: Jagdeep Kapoor
Publisher:
ISBN: 9788178290027
Category : Brand name products
Languages : en
Pages : 111
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Book Description
Author: Jagdesh Kapoor
Publisher:
ISBN: 9788128823633
Category :
Languages : en
Pages : 98
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Book Description
Author: Jagdeep Kapoor
Publisher:
ISBN: 9780761933533
Category :
Languages : en
Pages : 362
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Book Description
This set of three classic books by Jagdeep Kapoor brings together his finest writing on brands. These three books constitute the three-step process that Jagdeep Kapoor recommends to build strong, healthy and winning brands. Each of them contain critical brand truths that marketers and brand managers must know to manage and maintain successful brands./-//-/This trilogy consists of:/-/24 Brand Mantras, the first bestseller which presents 24 action-oriented mantras for developing brand strategies. Considered a classic, it is widely read and is till today transforming the way marketing strategies are executed in India./-//-/18 Brand Astras presents the 18 essential abilities brands must have to make them successful. These abilities are the defining characteristics of winning and effective brand strategies./-//-/9 Brand Shaastras offers the third level of learning through the appropriate use of strategy in brand building. This book introduces its readers to the critical concepts of brand idea growth strategy and brand awareness growth strategy both of which are key to brand success./-//-/Simple, direct, hard hitting, the three books contained in this set are probably the finest writing on brands applicable to Indian / Asian markets. This trilogy would be a definitive collection for marketers.
Author: Christina Ravens
Publisher: Springer Science & Business Media
ISBN: 3658007540
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. The study analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further analyzes the impact of an individual’s cultural values on brand commitment which is an antecedent to brand citizenship behavior.
Author: Mocktime Publication
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 3518
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Book Description
20000 MCQ - General Studies Previous Paper Based Question Bank for UPSC & STate PSC Exams Important for - UTTAR PRADESH UPPSC UPPCS, ANDHRA PRADESH APPSC, ASSAM APSC, BIHAR BPSC, CHHATISGARH CGPSC, GUJARAT GPSC, HARYANA HPSC, HIMACHAL PRADESH HPPSC, JHARKHAND JPSC, KARNATAKA KPSC, KERALA Kerala PSC, MADHYA PRADESH MPPSC, MAHARASHTRA MPSC, ORISSA OPSC, PUNJAB PPSC, RAJASTHAN RPSC, TAMIL NADU TNPSC, TELANGANA TSPSC, UTTARAKHAND UKPSC, WEST BENGAL WBPSC
Author: NARAYAN CHANGDER
Publisher: CHANGDER OUTLINE
ISBN:
Category : Fiction
Languages : en
Pages : 32
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Book Description
THE ANDORRA MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE ANDORRA MCQ TO EXPAND YOUR ANDORRA KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
Author: NARAYAN CHANGDER
Publisher: CHANGDER OUTLINE
ISBN:
Category : History
Languages : en
Pages : 2556
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Book Description
THE GENERAL KNOWLEDGE MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE GENERAL KNOWLEDGE MCQ TO EXPAND YOUR GENERAL KNOWLEDGE KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 111937541X
Category : Design
Languages : en
Pages : 336
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Book Description
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi
Author: Jagdeep Kapoor
Publisher: SAGE Publications Pvt. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
