Author: Stephen J. Harvill
Publisher: Simon and Schuster
ISBN: 1501153455
Category : Business & Economics
Languages : en
Pages : 272
Book Description
In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart. These are the secrets of the world’s best salespeople who rake in at least one million dollars a year. For over thirty years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and more imaginatively. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying processes that have become unwieldy and making teams more effective. His work inspired him to ask the question: What exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, he found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best.
21 Secrets of Million-Dollar Sellers
Author: Stephen J. Harvill
Publisher: Simon and Schuster
ISBN: 1501153455
Category : Business & Economics
Languages : en
Pages : 272
Book Description
In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart. These are the secrets of the world’s best salespeople who rake in at least one million dollars a year. For over thirty years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and more imaginatively. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying processes that have become unwieldy and making teams more effective. His work inspired him to ask the question: What exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, he found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best.
Publisher: Simon and Schuster
ISBN: 1501153455
Category : Business & Economics
Languages : en
Pages : 272
Book Description
In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart. These are the secrets of the world’s best salespeople who rake in at least one million dollars a year. For over thirty years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and more imaginatively. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying processes that have become unwieldy and making teams more effective. His work inspired him to ask the question: What exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, he found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best.
21 Secrets of Million-Dollar Sellers
Author: Stephen J. Harvill
Publisher: Touchstone
ISBN: 9781501153464
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Fortune 50 consultant Stephen Harvill reveals the secrets of the world’s best salespeople who earn at least one million dollars a year in “the only sales book most superstar hopefuls will need” (Publishers Weekly). In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries. These are the secrets of the world’s best salespeople who rake in at least one million dollars a year—and the strategies that set them apart from the rest. For over thirty years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and with more imagination. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying unwieldy processes and making teams more effective. His work inspired him to ask the question: what exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, he found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best.
Publisher: Touchstone
ISBN: 9781501153464
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Fortune 50 consultant Stephen Harvill reveals the secrets of the world’s best salespeople who earn at least one million dollars a year in “the only sales book most superstar hopefuls will need” (Publishers Weekly). In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries. These are the secrets of the world’s best salespeople who rake in at least one million dollars a year—and the strategies that set them apart from the rest. For over thirty years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and with more imagination. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying unwieldy processes and making teams more effective. His work inspired him to ask the question: what exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, he found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best.
The 21 Success Secrets of Self-Made Millionaires (EasyRead Super Large 18pt Edition)
Author: Brian Tracy
Publisher: ReadHowYouWant.com
ISBN: 1442962607
Category :
Languages : en
Pages : 110
Book Description
A compact text providing a step-by-step formula to become a self-made millionaire, based on the success secrets used by other millionaires. Includes 21 strategies and ideas for moving ahead in finance and in life, showing how to get organized and make plans for becoming wealthy.
Publisher: ReadHowYouWant.com
ISBN: 1442962607
Category :
Languages : en
Pages : 110
Book Description
A compact text providing a step-by-step formula to become a self-made millionaire, based on the success secrets used by other millionaires. Includes 21 strategies and ideas for moving ahead in finance and in life, showing how to get organized and make plans for becoming wealthy.
The Billion Dollar Secret
Author: Rafael Badziag
Publisher:
ISBN: 9781784521639
Category : Billionaires
Languages : en
Pages : 328
Book Description
Billionaires are extremely rare, and their mindset differs hugely from ordinary millionaires. The author worked with some of the very best entrepreneurs and distilled their secrets into 20 principles that enabled them to start from zero and create billions in value. This book gives you the roadmap to follow their path to extreme wealth and success.
Publisher:
ISBN: 9781784521639
Category : Billionaires
Languages : en
Pages : 328
Book Description
Billionaires are extremely rare, and their mindset differs hugely from ordinary millionaires. The author worked with some of the very best entrepreneurs and distilled their secrets into 20 principles that enabled them to start from zero and create billions in value. This book gives you the roadmap to follow their path to extreme wealth and success.
Secrets of the Millionaire Mind
Author: T. Harv Eker
Publisher: Harper Collins
ISBN: 0061793663
Category : Business & Economics
Languages : en
Pages : 230
Book Description
#1 New York Times, Wall Street Journal, and USA Today Bestseller! Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above! In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it. In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth. If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!
Publisher: Harper Collins
ISBN: 0061793663
Category : Business & Economics
Languages : en
Pages : 230
Book Description
#1 New York Times, Wall Street Journal, and USA Today Bestseller! Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above! In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it. In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth. If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!
Amazon Top Seller Secrets
Author: Brad SCHEPP
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410464
Category : Business & Economics
Languages : en
Pages : 322
Book Description
There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: • navigate the Amazon marketplace • set the right price for merchandise • drive more traffic to their product pages • achieve consistently high feedback ratings • become an Amazon Pro Merchant • open more than one Amazon WebStore • source the best products • and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410464
Category : Business & Economics
Languages : en
Pages : 322
Book Description
There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: • navigate the Amazon marketplace • set the right price for merchandise • drive more traffic to their product pages • achieve consistently high feedback ratings • become an Amazon Pro Merchant • open more than one Amazon WebStore • source the best products • and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.
The Closer's 21 Proven Secrets to Close More Wholesale Deals in 30 Days with No Sales Experience
Author: Tony Robinson
Publisher:
ISBN: 9781731015150
Category :
Languages : en
Pages : 62
Book Description
Imagine this: you're face-to-face with a motivated seller. You thought they wanted to sell their house to you... but now that you are sitting across the table from them, they won't budge. WHY NOT?!? If you are a real estate investor, perhaps this has happened to you (just as it has happened to nearly every other investor, too). The truth is: most investors get stuck when talking to a seller, and they struggle with closing the deal. That's where Tony "The Closer" Robinson can help. Tony is called "The Closer" because of his ability to close sellers simply and efficiently using skills he learned... and skills he teaches other people too.Tony has dedicated his life to helping investors learn the secrets to closing more deals... even if they have zero sales experience!In this book, real estate investors will learn the 21 secrets that Tony uses to close more deals than most investors ever dream of closing. His secrets include...- How he shifted his mindset to master sales, and how you can do the same- The right way to use the phone (most people do it wrong)- The simple yet powerful technique to overcome objections- The one thing most investors don't do (which virtually guarantees they'll lose the deal)- His "million dollar strategies" for investors to follow step-by-stepTony has used these strategies to close more than 1,000 deals and he still uses them every single day.How many more deals will YOU close when you've learned these secrets? You do not have to be born with sales skills, nor do you need any sales training or experience. Simply pick up a copy of Tony's book right now and discover his 21 proven secrets to close more motivated sellers than ever before!
Publisher:
ISBN: 9781731015150
Category :
Languages : en
Pages : 62
Book Description
Imagine this: you're face-to-face with a motivated seller. You thought they wanted to sell their house to you... but now that you are sitting across the table from them, they won't budge. WHY NOT?!? If you are a real estate investor, perhaps this has happened to you (just as it has happened to nearly every other investor, too). The truth is: most investors get stuck when talking to a seller, and they struggle with closing the deal. That's where Tony "The Closer" Robinson can help. Tony is called "The Closer" because of his ability to close sellers simply and efficiently using skills he learned... and skills he teaches other people too.Tony has dedicated his life to helping investors learn the secrets to closing more deals... even if they have zero sales experience!In this book, real estate investors will learn the 21 secrets that Tony uses to close more deals than most investors ever dream of closing. His secrets include...- How he shifted his mindset to master sales, and how you can do the same- The right way to use the phone (most people do it wrong)- The simple yet powerful technique to overcome objections- The one thing most investors don't do (which virtually guarantees they'll lose the deal)- His "million dollar strategies" for investors to follow step-by-stepTony has used these strategies to close more than 1,000 deals and he still uses them every single day.How many more deals will YOU close when you've learned these secrets? You do not have to be born with sales skills, nor do you need any sales training or experience. Simply pick up a copy of Tony's book right now and discover his 21 proven secrets to close more motivated sellers than ever before!
The Millionaire Mind
Author: Thomas J. Stanley
Publisher: Rosetta Books
ISBN: 0795314833
Category : Business & Economics
Languages : en
Pages : 321
Book Description
The New York Times bestseller that gives “readers with an entrepreneurial turn of mind . . . road maps on how millionaires found their niches” (USA Today). The author of the blockbuster bestseller The Millionaire Next Door: The Surprising Secrets of America’s Wealthy shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, and living balanced lifestyles while maintaining their integrity. Dr. Thomas J. Stanley also builds on his research from The Millionaire Next Door and takes us further into the psyche of the American millionaire. Stanley focuses in on the top one percent of households in America and tells us the motor behind the engine; what makes them tick. His findings on how these families reached such financial success are based on in-depth surveys and interviews with more than thirteen hundred millionaires. “A very good book that deserves to be well read.” —The Wall Street Journal “Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press “A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly “Ideas bigger than the next buck.” —Orlando Sentinel
Publisher: Rosetta Books
ISBN: 0795314833
Category : Business & Economics
Languages : en
Pages : 321
Book Description
The New York Times bestseller that gives “readers with an entrepreneurial turn of mind . . . road maps on how millionaires found their niches” (USA Today). The author of the blockbuster bestseller The Millionaire Next Door: The Surprising Secrets of America’s Wealthy shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, and living balanced lifestyles while maintaining their integrity. Dr. Thomas J. Stanley also builds on his research from The Millionaire Next Door and takes us further into the psyche of the American millionaire. Stanley focuses in on the top one percent of households in America and tells us the motor behind the engine; what makes them tick. His findings on how these families reached such financial success are based on in-depth surveys and interviews with more than thirteen hundred millionaires. “A very good book that deserves to be well read.” —The Wall Street Journal “Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press “A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly “Ideas bigger than the next buck.” —Orlando Sentinel
The Sell
Author: Fredrik Eklund
Publisher: Penguin
ISBN: 0698191609
Category : Self-Help
Languages : en
Pages : 251
Book Description
The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.
Publisher: Penguin
ISBN: 0698191609
Category : Self-Help
Languages : en
Pages : 251
Book Description
The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.
$12 Billion of Inside Marketing Secrets
Author: Steven Dworman
Publisher: Steven Dworman Enterprises, Incorporated
ISBN: 9780972643801
Category : Business & Economics
Languages : en
Pages : 0
Book Description
20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets. Whether you love them or hate them, they've become an integral part of our television experience. They've told us everything we ever wanted to know about slicing, dicing, slimming, and toning. From BluBlocker sunglasses to the Psychic Friends Network, they've managed to capture our interest and our dollars for the last twenty years while introducing us to innovative products and some entertaining personalities . . . But wait, there's more! In Steven Dworman's new book $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales, the entrepreneurs behind this truly American phenomenon reveal the successes and failures that made direct response television what it is today. Written in an interview format, the book presents the personal experiences of twenty-three of the industry's leaders in their own words. "This invaluable information has never been publicly shared before, " states author Steven Dworman. "But what is truly extraordinary is the entrepreneurs personal story of starting with nothing and building $100 million dollar and up businesses!" The passion of each of these individuals comes through clearly in the interviews, whether its for the product, the marketing process, or for free enterprise generally. The story of Jay Kordich, whose Juiceman infomercial was the culmination of a very personal 40 year mission to promote the value of juicing, is truly inspiring. Readers looking for technical information will not be disappointed. Candid conversations reveal each insider's personal successes and failures while passing along tips and tricks of the trade. In a particularly interesting section of his interview, Tony Robbins shares his experience with a specific focus group and breaks down the lessons learned. Although the book primarily focuses on network and cable TV infomercials, Marjorie Poore's interview outlines the more subtle methods used by public broadcasting for product tie-ins. The book concludes with an interview with Bill Guthy and Greg Renker of industry heavy-hitter Guthy-Renker. Currently marketing the Proactiv skin care line, Principal Secret, Personal Power and Windsor Pilates, made their garage business into a $1 billion per year concern solely through direct response marketing. The interview includes their strategy for success, and offers their view of the future of direct response television. Author biography: In the burgeoning field of infomercials, Steve Dworman has emerged as the industry expert. In 1991 he began publishing "The Infomercial Marketing Report," a monthly subscription newsletter read in over 20 countries worldwide. He also published with Adweek Magazines, "Adweek's Direct Response Television Sourcebook." Having produced and run his own direct response television campaigns, Dworman learned all aspects of the industry. He has consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others. He's been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few. He has a key eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed close to $1 billion in sales. Dworman served served as President and Founder of DMMO, the Digital Media Marketing Organization with members such as, Eastman Kodak, Technicolor, Warner Home Media, Sony Digital, and JVC amongst many other leading companies. In 2001 he wrote & directed a feature film entitled, Divorce: the Musical. The film was featured on CNN, and in a front-page story in The Los Angeles Times. He created a series of Health Book infomercials with Hugh Downs that grossed over $300 million utilizing the info contained within this book.
Publisher: Steven Dworman Enterprises, Incorporated
ISBN: 9780972643801
Category : Business & Economics
Languages : en
Pages : 0
Book Description
20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets. Whether you love them or hate them, they've become an integral part of our television experience. They've told us everything we ever wanted to know about slicing, dicing, slimming, and toning. From BluBlocker sunglasses to the Psychic Friends Network, they've managed to capture our interest and our dollars for the last twenty years while introducing us to innovative products and some entertaining personalities . . . But wait, there's more! In Steven Dworman's new book $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales, the entrepreneurs behind this truly American phenomenon reveal the successes and failures that made direct response television what it is today. Written in an interview format, the book presents the personal experiences of twenty-three of the industry's leaders in their own words. "This invaluable information has never been publicly shared before, " states author Steven Dworman. "But what is truly extraordinary is the entrepreneurs personal story of starting with nothing and building $100 million dollar and up businesses!" The passion of each of these individuals comes through clearly in the interviews, whether its for the product, the marketing process, or for free enterprise generally. The story of Jay Kordich, whose Juiceman infomercial was the culmination of a very personal 40 year mission to promote the value of juicing, is truly inspiring. Readers looking for technical information will not be disappointed. Candid conversations reveal each insider's personal successes and failures while passing along tips and tricks of the trade. In a particularly interesting section of his interview, Tony Robbins shares his experience with a specific focus group and breaks down the lessons learned. Although the book primarily focuses on network and cable TV infomercials, Marjorie Poore's interview outlines the more subtle methods used by public broadcasting for product tie-ins. The book concludes with an interview with Bill Guthy and Greg Renker of industry heavy-hitter Guthy-Renker. Currently marketing the Proactiv skin care line, Principal Secret, Personal Power and Windsor Pilates, made their garage business into a $1 billion per year concern solely through direct response marketing. The interview includes their strategy for success, and offers their view of the future of direct response television. Author biography: In the burgeoning field of infomercials, Steve Dworman has emerged as the industry expert. In 1991 he began publishing "The Infomercial Marketing Report," a monthly subscription newsletter read in over 20 countries worldwide. He also published with Adweek Magazines, "Adweek's Direct Response Television Sourcebook." Having produced and run his own direct response television campaigns, Dworman learned all aspects of the industry. He has consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others. He's been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few. He has a key eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed close to $1 billion in sales. Dworman served served as President and Founder of DMMO, the Digital Media Marketing Organization with members such as, Eastman Kodak, Technicolor, Warner Home Media, Sony Digital, and JVC amongst many other leading companies. In 2001 he wrote & directed a feature film entitled, Divorce: the Musical. The film was featured on CNN, and in a front-page story in The Los Angeles Times. He created a series of Health Book infomercials with Hugh Downs that grossed over $300 million utilizing the info contained within this book.