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Author: Edward O. Sealine
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 105
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Book Description
Author: Edward O. Sealine
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 105
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Book Description
Author: Connie Johnson
Publisher:
ISBN: 9781403369079
Category : Sales personnel
Languages : en
Pages : 124
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Book Description
Author: D. Kirk Davidson
Publisher: Bloomsbury Publishing USA
ISBN: 0313059306
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0471662062
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Author:
Publisher:
ISBN:
Category : Cotton
Languages : en
Pages : 1146
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Author: John D. Cowan
Publisher: Desmond Publishing
ISBN: 9781929282005
Category :
Languages : en
Pages : 120
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Author: Genry Graham Williams
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 482
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Author: Renate Söhnen
Publisher: Otto Harrassowitz Verlag
ISBN: 9783447029605
Category : Puranas
Languages : en
Pages : 648
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Author: Ferdinand Holthausen
Publisher:
ISBN:
Category : Vices
Languages : en
Pages : 140
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Book Description
Author: John Donne
Publisher:
ISBN:
Category :
Languages : en
Pages : 604
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Book Description
