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Author: D. Kirk Davidson
Publisher: Bloomsbury Publishing USA
ISBN: 0313059306
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Author: D. Kirk Davidson
Publisher: Bloomsbury Publishing USA
ISBN: 0313059306
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Author: D. Kirk Davidson
Publisher: Greenwood
ISBN: 9781567206456
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Marketing such controversial products as cigarettes, alcohol, gambling, pornography and firearms entails a host of issues. 'Selling Sin' explores the challenges of marketing these socially unacceptable products.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0471662062
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Author: John Donne
Publisher:
ISBN:
Category :
Languages : en
Pages : 604
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Book Description
Author:
Publisher:
ISBN:
Category : Cotton
Languages : en
Pages : 1146
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Book Description
Author: Genry Graham Williams
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 482
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Book Description
Author: Ferdinand Holthausen
Publisher:
ISBN:
Category : Vices
Languages : en
Pages : 140
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Book Description
Author: Renate Söhnen
Publisher: Otto Harrassowitz Verlag
ISBN: 9783447029605
Category : Religion
Languages : en
Pages : 648
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Book Description
Author: Caroline Waxler
Publisher: John Wiley & Sons
ISBN: 0471655910
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
A one-of-a-kind guide to investing in vice industries Although vices such as alcohol, tobacco, and gambling may be deemed socially irresponsible, in the investment world, these stocks continue to dramatically outperform the S&P 500 in this depressed market. Stocking Up on Sin shows readers how to get in on this hot investment trend and make the most out of publicly traded companies that deal with "vice" products such as coffee, weapons, alcohol, and tobacco. Caroline Waxler (New York, NY) is a New York-based financial journalist. She contributes regularly to Worth and Glamour magazines as well as the Financial Times. She was also the ghostwriter for Worth's Greatest Stock Picks of All Time.
Author: Mark Alexander Palmer
Publisher: AuthorHouse
ISBN: 1467865192
Category : Reference
Languages : en
Pages : 300
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Book Description
The 10 Deadly Sins of Antipreneurship provides business owners and anyone contemplating starting a business with easy-to-understand and refreshing insights into the common pitfalls of business. Reading this book will help you avoid the following 10 Deadly Sins: 1 Not understanding the game 2 Having the wrong personality 3 Having insufficient skills 4 Forgetting to plan ahead 5 Picking the wrong team 6 Not having enough money 7 Not understanding marketing 8 Forgetting your systems 9 Not having an eStrategy 10 Limiting your options
