The 100 Greatest Advertisements 1852-1958 PDF Download
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Author: Julian Watkins
Publisher: Courier Corporation
ISBN: 0486144089
Category : Design
Languages : en
Pages : 266
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Book Description
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Author: Julian Watkins
Publisher: Courier Corporation
ISBN: 0486144089
Category : Design
Languages : en
Pages : 266
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Book Description
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Author: Julian Watkins
Publisher:
ISBN: 9781213805569
Category :
Languages : en
Pages : 0
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Book Description
Author: Julian Lewis Watkins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 233
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Book Description
Author: Peter Pugh
Publisher: Icon Books Ltd
ISBN: 1785780352
Category : History
Languages : en
Pages : 304
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Book Description
Peter Pugh presents his selection of – not the best, fastest, most successful or richest – but the 50 most influential British men and women of the modern world – for good or ill. Pugh discusses and ranks the influence of scientists and inventors such as Francis Crick, John Logie Baird and Alan Turing; lawmakers and leaders like prime ministers Attlee, Churchill and Thatcher; entrepreneurs including James Dyson, Mary Quant and Terence Conran; and cultural icons like J.K. Rowling, who, in the words of Lisa Simpson no less, ‘turned a generation of kids onto reading’. One of the most influential Britons in Pugh’s book achieved influence by saying nothing for over 60 years, and the top three places are held by an economist, a scientist and a civil servant ... In what amounts to a whistle-stop tour through recent British history, this undoubtedly contentious and wholly enjoyable book will spark countless debates across our sceptred isle.
Author: Roberta J. Newman
Publisher: U of Nebraska Press
ISBN: 0803278470
Category : Sports & Recreation
Languages : en
Pages : 339
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Book Description
2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 0230618340
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author: Noah Fleming
Publisher: Red Wheel/Weiser
ISBN: 1632659352
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as: How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more. How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up. Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century. The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business. And many more proven tactics and strategies.
Author: Mark Miller
Publisher: BenBella Books
ISBN: 1637740093
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Escape the mediocrity that ensnares so many in business and become a better, more effective leader. Have you ever wondered what it would take to be a better leader, or achieve your wildest dreams, or make a bigger difference in the world? The answer lies in the choices you make: about everything from how you spend your time to the way you view the world. Smart Leadership is the latest essential business title from internationally bestselling author of Win the Heart and Chess Not Checkers Mark Miller. In this book, he shares the four research-based “smart choices” the best leaders make to scale their influence and results. By teaching you how to Confront Reality, Grow Capacity, Fuel Curiosity, and Create Change, Miller will help you: Bring fresh eyes and fresh thinking to your leadership approach. Increase your confidence in your ability to make a difference. Lead at levels you never thought possible. Accelerate your learning curve so that all these benefits come faster and more naturally. With this guide, your leadership—and your life—will be transformed forever.
Author: Charles R. Swindoll
Publisher: Tyndale House
ISBN: 1496400755
Category : Religion
Languages : en
Pages : 368
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Book Description
Insights on 1 & 2 Timothy, Titus explores Paul’s Pastoral Epistles as a part of the 15-volume Swindoll’s Living Insights New Testament Commentary series. This newly revised and expanded edition draws on Gold Medallion Award–winner Chuck Swindoll’s 50 years of experience with studying and preaching God’s Word. His deep insight, signature easygoing style, and humor bring a warmth and practical accessibility not often found in commentaries. Each volume combines verse-by-verse commentary, charts, maps, photos, key terms, and background articles with practical application. The newly updated volumes now include parallel presentations of the NLT and NASB before each section. This series is a must-have for pastors, teachers, and anyone else who is seeking a deeply practical resource for exploring God’s Word.
Author: Charles R. Swindoll
Publisher: Tyndale House Publishers, Inc.
ISBN: 1414393733
Category : Religion
Languages : en
Pages : 369
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Book Description
The complete 16-volume set of Swindoll's Living Insights New Testament Commentary draws on 13-time Christian Book Award winner Chuck Swindoll's more than 50 years of studying and preaching God's Word. Each volume includes both the NLT and NASB translations of the Bible, verse-by-verse commentary, charts, maps, photos, key terms, and background articles with practical application. A must-have for pastors, teachers, and anyone else who is seeking a deeply practical resource for exploring God's Word.--provided by publisher.
