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Author: Matt Britton
Publisher: John Wiley & Sons
ISBN: 1118982525
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Author: Matt Britton
Publisher: John Wiley & Sons
ISBN: 1118982525
Category : Business & Economics
Languages : en
Pages : 321
Get Book Here
Book Description
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Author: Matt Britton
Publisher: John Wiley & Sons
ISBN: 1118981146
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Author: Charles R. Kim
Publisher: University of Hawaii Press
ISBN: 0824855973
Category : History
Languages : en
Pages : 289
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Book Description
This in-depth exploration of culture, media, and protest follows South Korea’s transition from the Korean War to the start of the political struggles and socioeconomic transformations of the Park Chung Hee era. Although the post–Korean War years are commonly remembered as a time of crisis and disarray, Charles Kim contends that they also created a formative and productive juncture in which South Koreans reworked pre-1945 constructions of national identity to meet the political and cultural needs of postcolonial nation-building. He explores how state ideologues and mainstream intellectuals expanded their efforts by elevating the nation’s youth as the core protagonist of a newly independent Korea. By designating students and young men and women as the hope and exemplars of the new nation-state, the discursive stage was set for the remarkable outburst of the April Revolution in 1960. Kim’s interpretation of this seminal event underscores student participants’ recasting of anticolonial resistance memories into South Korea’s postcolonial politics. This pivotal innovation enabled protestors to circumvent the state’s official anticommunism and, in doing so, brought about the formation of a culture of protest that lay at the heart of the country’s democracy movement from the 1960s to the 1980s. The positioning of women as subordinates in the nation-building enterprise is also shown to be a direct translation of postwar and Cold War exigencies into the sphere of culture; this cultural conservatism went on to shape the terrain of gender relations in subsequent decades. A meticulously researched cultural history, Youth for Nation illuminates the historical significance of the postwar period through a rigorous analysis of magazines, films, textbooks, archival documents, and personal testimonies. In addition to scholars and students of twentieth-century Korea, the book will be welcomed by those interested in Cold War cultures, social movements, and democratization in East Asia.
Author: Caroline Mezger
Publisher:
ISBN: 0198850166
Category : History
Languages : en
Pages : 360
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Book Description
A volume exploring the nationalization of ethnic German youth in interwar and World War II Yugoslavia, focusing on the ways in which political, ecclesiastical, cultural, and military agents from Germany colluded with local nationalist activists to inculcate Yugoslavia's ethnic Germans with divergent notions of "Germanness".
Author: Ann Anagnost
Publisher: Stanford University Press
ISBN: 080478468X
Category : Social Science
Languages : en
Pages : 328
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Book Description
The East Asian economic miracle of the twentieth century is now a fond memory. What does it mean to be living in post-miracle times? For the youth of China, Taiwan, Japan, and South Korea, the opportunities and challenges of the neoliberal age, deeply shaped by global forces in labor markets, powerfully frame their life prospects in ways that are barely recognizable to their parents. Global Futures in East Asia gathers together ethnographic explorations of what its contributors call projects of "life-making." Here we see youth striving to understand themselves, their place in society, and their career opportunities in the nation, region, and world. While some express optimism, it is clear that many others dread their prospects in the competitive global system in which the failure to thrive is isolating, humiliating, and possibly even fatal. Deeply engaged with some of the most significant theoretical debates in the social sciences in recent years, and rich with rare cross-national comparisons, this collection will be of great interest to all scholars and students interested in the formation of subjects and subjectivities under globalization and neoliberalism.
Author: United States. Congress. House. Committee on the District of Columbia
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1918
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Book Description
Author: Churchill Ewumbue-Monono
Publisher: African Books Collective
ISBN: 995655832X
Category : Cameroon
Languages : en
Pages : 212
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Book Description
This meticulous and comprehensive documentation of Cameroonian Youth Day Messages and leadership discourse on youth from 1949 - 2009 is a gold mine for researchers, historians and anyone interested in studying youth, politics and society in Africa. The book presents and explores themes and content of Youth Day Messages: how these messages tied in with, or veered away from, key events and issues of the time; how they served as a platform for West Cameroon governments, and the Ahidjo and Biya regimes to articulate their political vision, justify their policies, sell their respective ideologies to the youth; and what lessons could be drawn from them on competing, conflicting and complementary perspectives on youth agency in Cameroon and Africa. Churchill links the Youth Day to ongoing discussions in Africa about the role and place of youths as agents of development in Africa. Most significantly, he finally puts Cameroon's controversial Youth Day in its appropriate historical context - not as a political device created by the Francophone politicians to distort Cameroonian history and erase 'plebiscite day' from the collective memory as Anglophone nationalists claim, but as a British Cameroons colonial legacy, successfully sold to the Ahidjo regime as a day to be commemorated throughout the federation, by leaders of the federated state of West Cameroon. Churchill Ewumbue-Monono, a senior career diplomat, is Minister Counsellor in the Cameroon Embassy in Moscow. A graduate of the International Higher School of Journalism, and the International Relations Institute of Cameroon in the University of Yaounde, he was a 1991-92 Fellow in Public Diplomacy in Boston University, USA. He has served in Cameroon in various professional capacities. Ewumbue-Monono has written extensively on Cameroon's political history, and his books include Men of Courage, published in 2005.
Author: United States. Congress. House. Committee on the District of Columbia. Subcommittee on the Bicentennial, the Environment, and the International Community
Publisher:
ISBN:
Category : American Revolution Bicentennial, 1976
Languages : en
Pages : 612
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Book Description
Author: Bradford W. Wright
Publisher: JHU Press
ISBN: 9780801874505
Category : Art
Languages : en
Pages : 364
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Book Description
A history of comic books from the 1930s to 9/11.
Author: Randi Zuckerberg
Publisher: Harper Collins
ISBN: 0062285173
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the frontline of the social media movement since Facebook’s early days and her following six years as a marketing executive for the company. Her part memoir, part how-to manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.
