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Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 1471104370
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.
Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 1471104370
Category : Business & Economics
Languages : en
Pages : 550
Get Book Here
Book Description
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.
Author: Gloria Gaynor
Publisher: Macmillan + ORM
ISBN: 1466865954
Category : Biography & Autobiography
Languages : en
Pages : 253
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Book Description
I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.
Author: David Rees
Publisher:
ISBN: 9781573223737
Category : Art
Languages : en
Pages : 68
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Book Description
Welcome to the world of clip-art karate, outrageous trash talk, and cartoon characters. This book sprang from the crucible of cubicle culture and has become a genuine underground publishing sensation.
Author: Jen Angel
Publisher:
ISBN:
Category : Underground press publications
Languages : en
Pages :
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Book Description
Author: Sarah Schulman
Publisher: ReadHowYouWant.com
ISBN: 1458774279
Category : Fiction
Languages : en
Pages : 222
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Book Description
From the nation that elected Barack Obama in the flames of economic disaster comes the first novel of the New Era, The Mere Future, by award-winning novelist, activist, and playwright Sarah Schulman. In this dystopian vision, New York City has morphed into an idealized version of itself, the result of what the newly elected mayor calls The Big Change. Rent is cheap, homelessness is over, and everyone works in Marketing. Despite the utopian surface, however, there is a disturbing malaise that infects the population. Our heroine, a lowly copywriter, and her girlfriend Nadine just want to fall in love all over again, but can't help noticing that the social packaging may not be recyclable.
Author: Mortimer Levitt
Publisher: Simon and Schuster
ISBN: 0684863995
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
In twenty-seven innovative briefings, Levitt discusses management theory and practice and emphasizes the importance of such skills as listening and learning. "Knowledge is peculiar. It has the special quality of enriching those who receive it without impoverishing or diminishing those who give it away. But the most precious of all knowledge can be neither taught nor passed on...the most important thing is the general manager knows and does involve that kind of knowledge--inherent, authentic, and resistant to teachability but not to learnability."—from Chapter 3, "Management and Knowledge"
Author: Jean Umiker-Sebeok
Publisher: Walter de Gruyter
ISBN: 3110853256
Category : Language Arts & Disciplines
Languages : en
Pages : 568
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Book Description
Author: First Last
Publisher:
ISBN: 9780976403531
Category :
Languages : en
Pages : 0
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Book Description
ANSWER Me! is a big black slab of trouble. Originally released as a series of magazines, then a collected edition which sold thousands before going out of print, ANSWER Me! has been blamed for a White House shooting and a triple suicide. It has been banne
Author: Troy Cassar-Daley
Publisher: Hachette Australia
ISBN: 0733631525
Category : Biography & Autobiography
Languages : en
Pages : 243
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Book Description
A born storyteller, Troy Cassar-Daley has at last turned his talent to sharing his own inspiring life. ‘Troy’s achievements are many, and perhaps the finest may be his ability to make us listen to his heart.’ Joy McKean For the first time, Troy talks about his early life - how his parent’s divorce changed things for him, about missing his Dad and growing up in Grafton surrounded by the warmth and love of his mother, Irene, his Nan and Pop and his extended Indigenous family. A larrikin at heart, Troy includes all the highs and lows on his path to stardom: the thrill of performing on stage at the Tamworth Music Festival with Jimmy Little when he was just 15; the excitement of heading off on tour with Brian Young and then discovering just how lonely life on the road could be; his first record deal; playing with the greats – Johnny Cash, Willie Nelson, Merle Haggard and Slim Dusty; his first album Beyond the Dancing, which blended his indigenous heritage with his rural background; meeting the woman who would steal his heart; recording in Nashville; and, finally, releasing True Believer, the album that really launched his career. The multiple Golden Guitar, APRA, ARIA and Deadlys winner also lets us in on some of the life lessons he learned the hard way, lessons that kept this prodigiously talented Aussie on the straight and narrow (most of the time). Things I Carry Around, is the warm, genuine, and inspiring story of a young indigenous Australian who had a dream and turned that dream into reality. ‘Troy’s a true gentleman, warm and genuine, always a pleasure to be around. He sings straight from his heart and straight from the heart of his country.’ Paul Kelly
Author: Jim Goad
Publisher: Simon and Schuster
ISBN: 0684838648
Category : Social Science
Languages : en
Pages : 278
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Book Description
In "The Redneck Manifesto", Goad elucidates redneck politics, religion, and values in his own unique way. "A furious, profane, smart, and hilariously smart-aleck defense of working-class white culture".--"Fort Lauderdale Sun-Sentinel".
