Writing Great Web Site Content (Because Reading on a Screen Is Different than on Paper) PDF Download
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Author: Natalie Canavor
Publisher: Pearson Education
ISBN: 0130389994
Category : Business & Economics
Languages : en
Pages : 13
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Book Description
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Create effective Web sites and content: Six utterly crucial points you must know before you start! Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills–and planning–that creates great sites. On the Web, good writing reflects how people use sites: They’re viewers or users–not readers.
Author: Natalie Canavor
Publisher: Pearson Education
ISBN: 0130389994
Category : Business & Economics
Languages : en
Pages : 13
Get Book Here
Book Description
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Create effective Web sites and content: Six utterly crucial points you must know before you start! Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills–and planning–that creates great sites. On the Web, good writing reflects how people use sites: They’re viewers or users–not readers.
Author: Megha Majumdar
Publisher: Penguin Random House India Private Limited
ISBN: 9353058317
Category : Fiction
Languages : en
Pages : 304
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Book Description
For readers of Tommy Orange, Yaa Gyasi, and Jhumpa Lahiri, an electrifying debut novel about three unforgettable characters who seek to rise-to the middle class, to political power, to fame in the movies-and find their lives entangled in the wake of a catastrophe in contemporary India. This is an electrifying debut novel about three unforgettable characters who find their lives entangled in the wake of a catastrophe. They seek to rise-to the middle class, to political power, to fame in the movies. One is Jivan, a Muslim girl from the slums accused of executing a terrorist attack on a train because of a careless comment on Facebook. The second is PT Sir, an opportunistic gym teacher who hitches his aspirations to a right-wing political party, only to find his own ascent linked to Jivan's fall. And the third is Lovely, an irresistible outcast who has an alibi that can set Jivan free-but at the cost of everything she holds dear. Taut, symphonic, propulsive and riveting right from the outset, A Burning has the force of an epic while being so masterfully compressed that it can be read in a single sitting. Majumdar writes with dazzling assurance, at a breakneck pace, on complex themes that read as the components of a thriller: class, fate, corruption, justice and what it feels like to face profound obstacles while nurturing big dreams in a country spinning towards extremism.
Author: Natalie Canavor
Publisher:
ISBN:
Category :
Languages : en
Pages : 7
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Book Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Create effective Web sites and content: Six utterly crucial points you must know before you start! Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team.
Author: Gerard Dawson
Publisher:
ISBN: 9780986104954
Category : Language Arts & Disciplines
Languages : en
Pages : 108
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Book Description
In Hacking Literacy, classroom teacher, author, and readingconsultant Gerard Dawson reveals 5 simple ways any educator or parent can turn even the most reluctant reader into a thriving, enthusiastic lover of books."
Author: Helena Hunting
Publisher: St. Martin's Paperbacks
ISBN: 1250183987
Category : Fiction
Languages : en
Pages : 304
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Book Description
From New York Times bestselling author Helena Hunting comes I Flipping Love You, a love story about flipping houses, taking risks, and landing that special someone who’s move-in ready. Rian Sutter doesn’t usually get hit on in the grocery store, but when she notices a sexy man in a suit checking her out, she thinks maybe it’s her lucky day. Either that or the suit has a thing for sweaty, yoga-pant wearing women with excellent price matching skills. Turns out it’s neither. Pierce Whitfield can’t believe his luck when he’s able to track down the woman who scratched up the paint job on his car at the scene of the crime. But when he confronts the hit and run hottie, he discovers there’s not just one, but two of them, and he’s been throwing accusations at the wrong twin. As repair costs are negotiated, and the chemistry between them flares, Rian and Pierce find out they have more than mutual attraction in common. They’re both vying for the same pieces of prime real estate in The Hamptons and neither one plans to give up without a fight. Can these passionate rivals turn up the heat on their budding romance—without burning down the house?
Author: Maryanne Wolf
Publisher: HarperCollins
ISBN: 0062388797
Category : Science
Languages : en
Pages : 288
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Book Description
The author of the acclaimed Proust and the Squid follows up with a lively, ambitious, and deeply informative book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne Wolf’s Proust and the Squid revealed what we know about how the brain learns to read and how reading changes the way we think and feel. Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium. Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums. Wolf raises difficult questions, including: Will children learn to incorporate the full range of "deep reading" processes that are at the core of the expert reading brain? Will the mix of a seemingly infinite set of distractions for children’s attention and their quick access to immediate, voluminous information alter their ability to think for themselves? With information at their fingertips, will the next generation learn to build their own storehouse of knowledge, which could impede the ability to make analogies and draw inferences from what they know? Will all these influences change the formation in children and the use in adults of "slower" cognitive processes like critical thinking, personal reflection, imagination, and empathy that comprise deep reading and that influence both how we think and how we live our lives? How can we preserve deep reading processes in future iterations of the reading brain? Concerns about attention span, critical reasoning, and over-reliance on technology are never just about children—Wolf herself has found that, though she is a reading expert, her ability to read deeply has been impacted as she has become increasingly dependent on screens. Wolf draws on neuroscience, literature, education, and philosophy and blends historical, literary, and scientific facts with down-to-earth examples and warm anecdotes to illuminate complex ideas that culminate in a proposal for a biliterate reading brain. Provocative and intriguing, Reader, Come Home is a roadmap that provides a cautionary but hopeful perspective on the impact of technology on our brains and our most essential intellectual capacities—and what this could mean for our future.
Author: Joanna Penn
Publisher: Curl Up Press via PublishDrive
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 310
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Book Description
Are you ready to take the next step in your author journey? Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression. But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills. To take you from being an author to running a business as an author. I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific. I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book. In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity. In the book, you will learn: Part 1: From Author To Entrepreneur The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company? Part 2: Products and Services How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan. Part 3: Employees, Suppliers and Contractors The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team. Part 4: Customers In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors. Part 5: Sales and Distribution How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing. Part 6: Marketing Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media. Part 7: Financials Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning. Part 8: Strategy and Planning Developing your strategy and business plan. Managing your time and developing professional habits. The long-term view and the process for becoming a full-time author. Plus/ looking after yourself. Part 9: Next Steps Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps. Appendices, Workbook and Bonus Downloads including a workbook and business plan template. If you want to go from being an author to running a business as an author, download a sample or buy now.
Author: Naomi S. Baron
Publisher: Oxford University Press, USA
ISBN: 019008409X
Category : Education
Languages : en
Pages : 305
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Book Description
"The digital revolution has transformed reading. Onscreen text, audiobooks, podcasts, and videos often replace print. We make these swaps for pleasure reading, but also in schools. How We Read Now is a ringside seat to the impact of reading medium on learning. Teachers, administrators, librarians, and policymakers need to make decisions about classroom materials. College students must weigh their options. And parents face choices for their children. Digital selections are often based on cost or convenience, not educational evidence. Current research offers essential findings about how print and digital reading compare when the aim is learning. Yet the gap between what scholars and the larger public know is huge. How We Read Now closes the gap. The book begins by sizing up the state of reading today, revealing how little reading students have been doing. The heart of the book connects research insights to practical applications. Baron draws on work from international researchers, along with results from her collaborative studies of student reading practices ranging from middle school through college. The result is an impartial view of the evidence, including where the jury is still out. The book closes with two challenges. The first is that students increasingly complain print is boring. And second, for all the educational buzz about teaching critical thinking, digital reading is inherently ill-suited for cultivating these habits of mind. Since screens and audio are now entrenched - and valuable - platforms for reading, we need to rethink how to help learners use them wisely"--
Author: Gerry McGovern
Publisher: FT Press
ISBN: 9780273656050
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
Author: Jeffrey D. Wilhelm
Publisher: Corwin Press
ISBN: 1071910108
Category : Education
Languages : en
Pages : 283
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Book Description
Critical thinking and online reading need to go hand in hand—but they often don’t. Students click, swipe, and believe because they don’t know how to do otherwise. At times, so do we. And that’s a problem. Fighting Fake News combats this challenge by helping you model how to read, myth-bust, truth-test, and respond in ways that lead to wisdom rather than reactivity. No matter what content you teach, the lessons showcased here provide engaging, collaborative reading and discussion experiences so students can: Notice how teacher and peers read digital content, to be mindful of how various reading pathways influence perception Identify the author background, the website sponsor, and other evidence that help set a piece in context Stress-test the facts by evaluating news sources, reading laterally, and other critical reading strategies Use "Reader’s Rules of Notice" to learn to identify common rhetorical devices used to influence the reader Be aware of how for-profit social media platforms feed on our responses to narrow rather than widen our reading landscape We are still in the wild west era of the digital age, scrambling to impart a safer, ethical framework for evaluating information. Thankfully, it distills to one mission: teach students (and ourselves) how to think critically, and we will forever have the tools to fight fake news.
