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Author: Robert L. Hilliard
Publisher: Wadsworth Publishing Company
ISBN: 9781424069118
Category : Online authorship
Languages : en
Pages : 544
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Book Description
This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Author: Robert L. Hilliard
Publisher: Wadsworth Publishing Company
ISBN: 9781424069118
Category : Online authorship
Languages : en
Pages : 544
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Book Description
This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Author: Charles Raiteri
Publisher: Rowman & Littlefield
ISBN: 9780742540279
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
Describes the storytelling elements of a broadcast news story. It shows students and professionals of radio and TV journalism how to apply structure to stories. Use cases of news reports and evaluation checklists are presented.
Author: Michael Zager
Publisher:
ISBN: 9780810861398
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Author: Andrew Boyd
Publisher: CRC Press
ISBN: 1136025863
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
Author: Mervin Block
Publisher:
ISBN: 9781566251136
Category : Broadcast Journalism
Languages : en
Pages : 0
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Book Description
This disk and book enable students to learn the basics on their own. These new teaching tools put students to work, but let them proceed at their own pace. And let them run - or stroll - through a series of exercises on screen. They can take these exercises whenever and as often as they wish. Each round of exercises is a learning experience. Students learn the Dos and Don'ts, Cans and Can'ts, Musts and Mustn'ts. They learn them and learn how to apply them with a relaxed approach.
Author: Edgar E. Willis
Publisher: Holt McDougal
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 344
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Book Description
Author: Robert B. Musburger, PhD
Publisher: CRC Press
ISBN: 1136033149
Category : Language Arts & Disciplines
Languages : en
Pages : 358
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Book Description
"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University
Author: Scott A. Kuehn
Publisher: CQ Press
ISBN: 1506308120
Category : Language Arts & Disciplines
Languages : en
Pages : 729
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Book Description
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author: Arthur Asa Berger
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 200
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Book Description
Scripts is a book which provides instruction on writing for television and radio broadcasting. Presented in a lively, entertaining style, the book offers a firsthand description of writing editorials, public service announcements, commercials, feature stories, reviews and documentaries. Berger includes a unique section on comedy writing and another on the importance of maintaining a journal. Other sections examine different `voices' used in writing, common writing errors, grammar and rhetoric.
Author: Frank Barnas
Publisher: Taylor & Francis
ISBN: 1315462192
Category : Language Arts & Disciplines
Languages : en
Pages : 509
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Book Description
Broadcast News Writing, Reporting, and Producing, 7th Edition is the leading book covering all aspects of writing and reporting the news. It identifies the key concepts and terms readers need to know in the news gathering and dissemination process, and provides practical, real-world advice for operating in the modern day newsroom. New to the seventh Edition are profiles of working journalists who give readers a glimpse into the working life of modern reporters, producers, and directors. This new edition also covers important aspects of the use of social media, drone journalism, and digital technology. A new chapter on portfolio development will assist readers in developing the skills to advance in their careers. The text has also been updated to reflect new industry standards in modes of information gathering and delivery, writing style, and technology. Additional features include: Key words at the start of every chapter, identifying important terms and definitions; End of chapter summaries, which allows readers to review the chapter’s main points; "Text Your Knowledge", which helps readers quiz themselves on important concepts; Chapter-by-chapter exercises, which readers can apply to a chapter’s themes; A companion website featuring video tutorials of necessary skills for journalists, including how to arrange lighting structures, how to hold a microphone, and how to properly conduct an interview.
