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Author: Jonathan Gabay
Publisher: John Murray
ISBN: 1444141333
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.
Author: Jonathan Gabay
Publisher: John Murray
ISBN: 1444141333
Category : Business & Economics
Languages : en
Pages : 49
Get Book Here
Book Description
The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.
Author: Thomas Newkirk
Publisher: Heinemann Educational Books
ISBN: 9780325046952
Category : Education
Languages : en
Pages : 0
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Book Description
In this highly readable and provocative book, Thomas Newkirk explodes the long standing habit of opposing abstract argument with telling stories. Newkirk convincingly shows that effective argument is already a kind of narrative and is deeply "entwined with narrative." --Gerald Graff, former MLA President and author of Clueless in Academe Narrative is regularly considered a type of writing-often an "easy" one, appropriate for early grades but giving way to argument and analysis in later grades. This groundbreaking book challenges all that. It invites readers to imagine narrative as something more-as the primary way we understand our world and ourselves. "To deny the centrality of narrative is to deny our own nature," Newkirk explains. "We seek companionship of a narrator who maintains our attention, and perhaps affection. We are not made for objectivity and pure abstraction-for timelessness. We have 'literary minds" that respond to plot, character, and details in all kind of writing. As humans, we must tell stories." When we are engaged readers, we are following a story constructed by the author, regardless of the type of writing. To sustain a reading-in a novel, an opinion essay, or a research article- we need a "plot" that helps us comprehend specific information, or experience the significance of an argument. As Robert Frost reminds us, all good memorable writing is "dramatic." Minds Made for Stories is a needed corrective to the narrow and compartmentalized approaches often imposed on schools-approaches which are at odds with the way writing really works outside school walls.
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Author: Stephen Wilbers
Publisher: John Wiley & Sons
ISBN: 1119573254
Category : Technology & Engineering
Languages : en
Pages : 260
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Book Description
Persuasive Communication for Science and Technology Leaders Explore this insightful guide to the development of persuasive leadership skills perfect for students and managers in technical fields Many technical managers receive little or no training in the persuasive arts. Though technically skilled, they often lack the ability to engage effectively with an audiences outside their field. Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence delivers a thorough treatment of how to connect with audiences whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from their own. Written in a highly readable and entertaining style, this book goes beyond the scope of a standard textbook on persuasive communication. Its practical lessons illustrate the techniques of effective scientific and technical writing while emphasizing values-based leadership for a more just, inclusive, and sustainable world, a theme that seems particularly pertinent during these times of multiple crises, misinformation campaigns, and science denial. The distinguished speaker and author explores the broader importance of language and explains various techniques for expanding your expressive range and your professional influence. He will also teach you methods for conveying information clearly and precisely as well as in ways that inspire and leave a lasting impression. You will also benefit from: A thorough introduction to knowing and connecting with your audience, using voice, tone, and point of view for results, and engaging your reader with compelling openings An exploration of explaining complex technologies clearly, succeeding with challenging writing assignments, and applying a variety of persuasive strategies for agile responses to a rapidly changing world An examination of speaking effectively while thinking on your feet, including how to create a safety net and how to recover from momentary lapses Easy-to-remember guidance on avoiding common language errors that might undermine your credibility or, worse yet, make people stop listening to you Perfect for undergraduate and graduate students in scientific and technical fields such as engineering, geology, botany, climatology, and epidemiology, Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence will earn a place in the libraries of technical managers and leaders who seek to better connect with their audiences.
Author: Victor O. Schwab
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author: Jonathan Gabay
Publisher: John Murray
ISBN: 1444141295
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps you to take your marketing to a whole new level. By honing your imaginative skills and injecting great creative planning into your marketing you can keep way ahead of your competition. Develop winning strategy
Author: Michael Masterson
Publisher: John Wiley & Sons
ISBN: 0470258756
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
Author: Andrew B. King
Publisher: "O'Reilly Media, Inc."
ISBN: 0596515081
Category : Computers
Languages : en
Pages : 394
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Book Description
Computing and information technology.
Author: MAX EDITORIAL
Publisher: Max Editorial
ISBN: 1779741081
Category : Fiction
Languages : pt-BR
Pages : 69
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Book Description
When it comes to selling books on Amazon Kindle Direct At KDP Publishing , understanding the impact of promotions is crucial for any author looking to maximize sales and expand their reach. Promotions and flash sales are not just marketing tools; they are essential strategies that, when applied well, can transform a book's visibility and performance. The Role of Promotions in KDP KDP offers several forms of promotions that can be used to achieve different goals. Among them, price promotions and flash sales stand out . Both have the potential to create a significant boost in sales and increase the visibility of the book on the Amazon platform . 1.Price Promotions : These involve offering your book at a reduced price for a limited time. The temporary reduction can attract new readers who might not otherwise consider purchasing. Not only does this increase immediate sales, but it can also improve the book's ranking on Amazon listings , making it more visible to other potential readers. 2.Flash Deals : This type of promotion is a limited-time offer that usually lasts for 24 hours. Flash deals are intensely focused on creating a sense of urgency and scarcity. They are ideal for generating a spike in sales and creating buzz around the book, which can lead to additional exposure on social platforms and discussion forums. How Promotions Influence Sales The effectiveness of KDP promotions is not just about reducing the price. The impact goes beyond that and can be seen in several areas: •Increased Immediate Sales : A well-structured promotion can result in a substantial increase in sales. This not only generates immediate revenue, but also improves the book's ranking in Amazon searches . •Improved Visibility : When a book is on sale, it can appear in prominent categories, such as "Deals of the Day" or "Unmissable Promotions." This increases the visibility of the book to readers who might not otherwise have discovered the book. •Generating Reviews : An increase in sales can lead to an increase in the number of reviews. Positive reviews can help strengthen the book's reputation and increase its credibility, which in turn can result in more sales. Practical Example Consider the case of an author who released a new science fiction novel on KDP. Initially, sales were moderate, and the book was struggling to gain traction. The author decided to run a price promotion, offering the book at a reduced price from $4.99 to $0.99 for three days. During the promotion period, the book was promoted on social media and science fiction discussion forums. The result was remarkable: sales increased by 300% during the promotion. In addition, the book entered the best-seller lists in the science fiction category, generating more visibility and, consequently , more reviews. After the promotion, the book maintained a higher sales rate than before the promotion, showing that a well-planned offer can have a lasting effect. Summary and Practical Tips : •Plan your promotion in advance : Prepare your marketing materials and define the goals of the promotion before launching it. •Track promotion performance : Use analytics tools to monitor impact and adjust strategy as needed. •Utilize a sense of urgency : Limited-time offers can create a sense of urgency that encourages quick purchases. By understanding and applying these strategies, you can make the most of KDP promotions and boost your sales significantly. In the next chapter, we'll explore the different types of promotions available on KDP and how to choose the best one for your book. Learn Much More...
Author: Stacey Shubitz
Publisher: Stenhouse Publishers
ISBN: 1625310226
Category : Education
Languages : en
Pages : 240
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Book Description
Foreword by Lester Laminack How do you choose mentor texts for your students? How do you mine them for the craft lessons you want your students to learn? In Craft Moves, Stacey Shubitz, cofounder of the Two Writing Teachers website, does the heavy lifting for you: using twenty recently published picture books, she creates more than 180 lessons to teach various craft moves that will help your students become better writers. Stacey first discusses picture books as teaching tools and offers ways to integrate them into your curriculum, and classroom discussions. She also shares routines and classroom procedures to help students focus on their writing during the independent writing portion of writing workshop and helps teachers prepare for small-group instruction. Each of the 184 lessons in the book includes a publisher's summary, a rationale or explanation of the craft move demonstrated in the book, and a procedure that takes teachers and students back into the mentor text to deepen their understanding of the selected craft move. A step-by-step guide demonstrates how to analyze a picture book for multiple craft moves. Using picture books as mentor texts will help your students not only read as writers and write with joy but also become writers who can effectively communicate meaning, structure their writing, write with detail, and give their writing their own unique voice.
