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Author: Sarah Petty
Publisher: Greenleaf Book Group
ISBN: 1608322823
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.
Author: Sarah Petty
Publisher: Greenleaf Book Group
ISBN: 1608322823
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.
Author: Sarah Petty
Publisher: Greenleaf Book Group
ISBN: 9781608322770
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.
Author: Jason Yelowitz
Publisher: iUniverse
ISBN: 1462013597
Category : Biography & Autobiography
Languages : en
Pages : 166
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Book Description
The role of instant millionaire is an elusive status often written and fantasized about but rarely achieved. In The Bathrobe Millionaire, author Jason Yelowitz tells his personal story of how he got rich overnight and realized his dream of swapping the corporate life for one of financial and emotional freedom. Peppered with humor, this memoir provides insights into the hazards and rewards of start-up businesses. Yelowitz shares his mistakes as an entrepreneur and the lessons learned, and he reveals his secret to financial success. He dispenses counterintuitive advice about what it takes to earn a lot of money and demonstrates these essential points: You shouldn't fall in love with your own business idea. Work and pay don't need to be derived from the same activity. It's best not to tell people about the business you're starting. Every start-up business should have a stop loss. It's better to start a business with less money rather than more. The concept of quit early, quit often makes sense. You should start a business alone, even if you need a partner. In The Bathrobe Millionaire, Yelowitz proves that the laws of business sometimes defy gravity.
Author: Robert Goldman
Publisher: Guilford Press
ISBN: 9781572300347
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Author: Chip R. Bell
Publisher:
ISBN: 9781890009786
Category : Customer loyalty
Languages : en
Pages : 0
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Book Description
Bell explains how customer loyalty depends on devotion or love.
Author: Ramsey, Lydia
Publisher: Pelican Publishing
ISBN: 9781455608324
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Invaluable etiquette guidelines for today's business professionals. Now that technology is changing the way people do business, proper manners and etiquette have become more important than ever. In this comprehensive guide to mastering everything from professional relationships and correspondence to business attire and luncheons, the author demonstrates that interpersonal skills are as crucial to success as are innovative products and services. Covering topics including business handshakes, telephone courtesy, electronic etiquette, office manners, gift-giving in the office, and international business, the author offers hundreds of useful, practical suggestions for the veteran business professional and novice alike.
Author: Becky Chiu
Publisher: Edward Elgar Publishing
ISBN: 1845429885
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
This book is informative and readable. It will be of interest to anyone wanting to learn about the development of the Chinese economy in general and the reforms of state-owned enterprises in particular. The data and in-depth discussion presented in the book will appeal to academics as well as policymakers. Yin-Fang Zhang, Journal of the Asia Pacific Economy China watchers will welcome a book which provides a detailed insight into the two pillars of that economy: the state-owned enterprises (SOEs) and the state-owned banks (SOBs). This is a scholarly work, rich in detail. Shelagh Heffernan, The Financial Regulator For China to sustain her transformation requires that she tackle reform of her state-owned enterprises (SOEs) and banks. This book comprehensively assesses the scale of the problem, reviews previous reforms and suggested solutions. Finally the authors propose their own reform agenda, sensitive to Chinese realities. Michael Artis, European University Institute, Italy This is an excellent study of the nexus between the effects of party control, the soft budget of state-owned enterprise (SOEs) and the financial fragility of the state-owned banking system (SOBs) in China. It is both sympathetic and knowledgeable about the problems of achieving reform and progress. Beautifully written, it should become the most influential work in this field in the English-speaking world. Charles A.E. Goodhart, London School of Economics, UK This book s starting point is that after two decades of experiments, during which other transition economies have effectively privatised all of their former state enterprises, China is still endeavouring to find a way to reinvent and re-engineer its own state-owned economic establishments. The authors explore these reforms along with the problems of China s state-owned banks, which have long been troubled by the adverse loans of Chinese enterprises and face foreign competition in 2007 under China s WTO commitments. Drawing on wide-ranging case studies of enterprise reform, Becky Chiu and Mervyn Lewis combine their extensive experience to give an authoritative account of China s enterprise and bank reform agenda, involving property rights, improved corporate governance and stimulating enterprise. This book will be of great interest to business economists, academic economists and those following the development of the Chinese economy.
Author: Frances X. Frei
Publisher: Harvard Business Press
ISBN: 1422133311
Category : Customer relations
Languages : en
Pages : 262
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Book Description
Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Author: Forler Massnick
Publisher: Amacom
ISBN: 9780814403464
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Supplying a framework for shifting to a strategic new customer focus, this book will enable executives and managers to evaluate where they are now; determine what functional departments like human resources, finance, production and plant operations need to be doing to become more customer-focused; craft a compelling vision statement for the company; and relate customer satisfaction to quality, reengineering, the learning organization, teamwork, leadership and more.
Author: Evelio Rosero Diago
Publisher: New Directions Publishing
ISBN: 0811219305
Category : Fiction
Languages : en
Pages : 129
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Book Description
A beautifully poetic and vivid satire of the hypocrisies of the Catholic Church. Tancredo, a young hunchback, observes and participates in the rites at the Catholic church where he lives under the care of Father Almida. Also in residence are the sexton Celeste Machado, his goddaughter Sabina Cruz, and three widows known collectively as the Lilias, who do the cooking and cleaning and provide charity meals for the local poor and needy. One Thursday, Father Almida and the sexton must rush off to meet the parish’s principal benefactor, Don Justiniano. It will be the first time in forty years Father Almida has not said mass. Eventually they find a replacement: Father Matamoros, a drunkard with a beautiful voice whose sung mass is spellbinding to all. The Lilias prepare a sumptuous meal for Father Matamoros, who persuades them to drink with him. Over the course of the long night the women and Tancredo lose their inhibitions and confess their sins and stories to this strange priest, and in the process re- veal lives crippled by hypocrisy.
