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Author: Simon Hewitt
Publisher: Taylor & Francis
ISBN: 1000917614
Category : Performing Arts
Languages : en
Pages : 220
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Book Description
Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation. Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition. By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.
Author: Simon Hewitt
Publisher: Taylor & Francis
ISBN: 1000917614
Category : Performing Arts
Languages : en
Pages : 220
Get Book Here
Book Description
Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation. Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition. By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.
Author: Jennifer Holt
Publisher: Routledge
ISBN: 1135081298
Category : Performing Arts
Languages : en
Pages : 277
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Book Description
As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.
Author: Pam Cook
Publisher: Bloomsbury Publishing
ISBN: 1844575780
Category : Performing Arts
Languages : en
Pages : 224
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Book Description
This is the first major book-length study of the work of Australian film-maker Baz Luhrmann, one of the most exciting and controversial personalities working in World Cinema today. Luhrmann's reputation as an innovator rests on the evidence of the three films known as the Red Curtain Trilogy: Strictly Ballroom (1992), William Shakespeare's Romeo + Juliet (1996) and Moulin Rouge! (2001), which together demonstrate the development of a highly distinctive style and brand. Pam Cook, who was given unprecedented access to the Luhrmann private archives, explores the genesis of the Red Curtain aesthetic, from Luhrmann's early experience in theatre and opera to his collaborative working methods and unique production set-up. Drawing on in-depth interviews with Luhrmann and his chief collaborator, designer Catherine Martin, she traces the roots of their work in an increasingly globalised Australian film culture, investigating the relationship of their company Bazmark to the Hollywood studio Twentieth Century-Fox, and the influences on their style and production methods. At the book's heart are substantial analyses of the spectacular Red Curtain films and the historical epic Australia (2008). This lively and original study of one of contemporary cinema's most fascinating figures will appeal to film scholars, cultural historians and Luhrmann enthusiasts alike.
Author: Shaopeng Chen
Publisher: Bloomsbury Publishing
ISBN: 1350118974
Category : History
Languages : en
Pages : 313
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Book Description
In 1995 Chinese animated filmmaking ceased to be a state-run enterprise and was plunged into the free market. Using key animated films as his case studies, Shaopeng Chen examines new generation Chinese animation in its aesthetic and industrial contexts. He argues that, unlike its predecessors, this new generation does not have a distinctive national identity, but represents an important stage of diversity and exploration in the history of Chinese animation. Chen identifies distinct characteristics of new generation filmmaking, including an orientation towards young audiences and the recurring figure of the immortal monkey-like Sun Wukong. He explores how films such as Lotus Lantern/Baolian Deng (1999) responded to competition from American imports such as The Lion King (1994), retaining Chinese iconography while at the same time adopting Hollywood aesthetics and techniques. Addressing the series Boonie Bears/Xiong Chumo (2014-5), Chen focuses on the films' adaptation from the original TV series, and how the films were promoted across generations and by means of both online and offline channels. Discussing the series Kuiba/Kui Ba (2011, 2013, 2014), Chen examines Vasoon Animation Studio's ambitious attempt to create the first Chinese-style high fantasy fictional universe, and considers why the first film was a critical success but a failure at the box-office. He also explores the relationship between Japanese anime and new generation Chinese animation. Finally, Chen considers how word-of-mouth social media engagement lay behind the success of Monkey King: Hero is Back (2015).
Author: Geoff King
Publisher: John Wiley & Sons
ISBN: 1118758013
Category : Performing Arts
Languages : en
Pages : 546
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Book Description
A Companion to American Indie Film features a comprehensive collection of newly commissioned essays that represent a state-of-the-art resource for understanding key aspects of the field of indie films produced in the United States. Takes a comprehensive and fresh new look at the topic of American indie film Features newly commissioned essays from top film experts and emerging scholars that represent the state-of-the-art reference to the indie film field Topics covered include: indie film culture; key historical moments and movements in indie film history; relationships between indie film and other indie media; and issues including class, gender, regional identity and stardom in in the indie field Includes studies of many types of indie films and film genres, along with various filmmakers and performers that have come to define the field
Author: Annette Kuhn
Publisher: OUP Oxford
ISBN: 0191034657
Category : Performing Arts
Languages : en
Pages : 530
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Book Description
Written by experts in the field, this dictionary covers all aspects of film studies, including terms, concepts, debates, and movements in film theory and criticism, national, international and transnational cinemas, film history, film movements and genres, film industry organizations and practices, and key technical terms and concepts in 500 detailed entries. Most entries also feature recommendations for further reading and a large number also have web links. The web links are listed and regularly updated on a companion website that complements the printed book. The dictionary is international in its approach, covering national cinemas, genres, and film movements from around the world such as the Nouvelle Vague, Latin American cinema, the Latsploitation film, Bollywood, Yiddish cinema, the spaghetti western, and World cinema. The most up-to-date dictionary of its kind available, this is a must-have for all students of film studies and ancillary subjects, as well as an informative read for cinephiles and for anyone with an interest in films and film criticism.
Author: John A Lent
Publisher: Routledge
ISBN: 1136300988
Category : Social Science
Languages : en
Pages : 201
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Book Description
Asian Popular Culture in Transition examines contemporary consumption practices in South Korea, China, India, and Japan, and both updates and extends popular culture studies of the region. Through an interdisciplinary lens, this collection of essays explores how recent advances and shifts in information technologies and globalization have impacted cultural markets, fashion, the digital generation, mobile culture, femininity, matrimonial advertising, and a film actress’ image and performance. Drawing upon a diverse range of sources and methods including historical research, content analysis, anthropological observation, textual analyses, and interviews, Asian Popular Culture in Transition makes a significant contribution to this growing area of research. Given its broad range of countries, theories, and approaches, this book will be of great interest to students and scholars of Asian studies, cultural studies, media and communication studies, and gender studies.
Author: Aynne Kokas
Publisher: Univ of California Press
ISBN: 0520294025
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
"In a race to capture new audiences, Hollywood moguls began courting Chinese investors to create branded entertainment on an international scale--from behemoth theme parks to blockbuster films--after China's 2001 World Trade Organization entry. Hollywood Made in China examines this compelling dynamic, where the distinctions between Hollywood's "Dream Factory" and the "Chinese Dream" of global influence become increasingly blurred. What is revealed illuminates how China's influence is transforming the global media industries from the inside out"--Provided by publisher.
Author: Kevin S. Sandler
Publisher: Rutgers University Press
ISBN: 9780813526690
Category : Performing Arts
Languages : en
Pages : 292
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Book Description
In 1997, James Cameron's "Titanic", became the first motion picture to earn a billion dollars worldwide. These essays ask the question: What made "Titanic" such a popular movie? Why has this film become a cultural and film phenomenon? What makes it so fascinating to the film-going public?
Author: Alexander Ross
Publisher: Rowman & Littlefield
ISBN: 1666911097
Category : Performing Arts
Languages : en
Pages : 299
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Book Description
The book highlights how creative entrepreneurs saved the Hollywood studios in the 1970's by making the calculated blockbuster, consisting of key replicable markers of success, Hollywood's preeminent business model. Scholars of film studies, screenwriting, and popular culture will find this book of particular interest.
