Go-to-Market Strategies for Women Entrepreneurs PDF Download
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Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732913
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732913
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Author: A. Smith-Hunter
Publisher: Edward Elgar Publishing
ISBN: 1782548211
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
ÔThis nine-country study draws on government reports, books and journal articles to underpin unique empirical data that helps highlight the economic impact of women entrepreneurs. The book aims to improve womenÕs position as entrepreneurs globally and, in this regard, draws attention to the need to alleviate womenÕs poverty levels in some of the less developed economies. Women Entrepreneurs in the Global Marketplace should be of value to both scholars and policy makers by not only enhancing their understanding of womenÕs entrepreneurship, but also by helping them realise that a complex support matrix is required to ensure womenÕs future advancement.Õ Ð Colette Henry, Tromso University Business School, Norway This groundbreaking book examines the status of female entrepreneurs across the world, analyzing the social, political, cultural and economic factors that affect their positions in society and their contributions to entrepreneurship and innovation within their respective countries. Using a combination of original data and detailed statistics drawn from reports by government agencies and international organizations, Andrea E. Smith-Hunter discusses the accomplishments and challenges of women entrepreneurs in nine countries: Australia, Brazil, Canada, Ghana, Iceland, India, Jamaica, Sweden and the United States. This geographic diversity provides a complete and comprehensive picture of women entrepreneurs worldwide Ð both their shared experiences and the specific conditions they face on a regional level. Following a detailed discussion of the current status of female entrepreneurs, the author offers a number of thoughtful recommendations for improving their opportunities and positions across the world. This innovative volume will prove highly useful for international organizations that assist women, as well as for professors and students of entrepreneurship studies and anyone else interested in the unique conditions faced by women entrepreneurs of the world.
Author: Carrie Green
Publisher: Hay House, Inc
ISBN: 1781808872
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Shortlisted for the Business Book Awards: Start-up Inspiration in 2018 Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.
Author: C. G. Brush
Publisher: Edward Elgar Publishing
ISBN: 184542994X
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
The female entrepreneurship researchers community has to thank these women for their brilliant work in reviewing, revising and selecting the best papers from the second Diana International Conference that were finally edited for this volume. . . the book is a good compendium of female entrepreneurship circumstances in different countries that focuses specifically on the explanation as to why gender plays a role in the number of ventures started by women and why they are in general smaller and less growth-oriented. Manuela Pardo-del-Val, International Entrepreneurship and Management Journal . . . this edited text draws upon a range of international contributors to present a comparative overview of challenges facing female entrepreneurs seeking to grow their firms. . . this is an interesting book that makes a welcome contribution to contemporary debate. Susan Marlow, International Small Business Journal The data and information presented in this work will be of particular interest to students and scholars of entrepreneurship or labor and women s studies. Recommended. General readers; upper-division undergraduate through professional collections. E.P. Hoffman, Choice Enterprising new firms drive economic growth, and women around the world are important contributors to that growth. As entrepreneurs, they seize opportunities, develop and deliver new goods and services and, in the process, create wealth for themselves, their families, communities, and countries. This volume explores the role women entrepreneurs play in this economic progress, highlighting the challenges they encounter in launching and growing their businesses, and providing detailed studies of how their experiences vary from country to country. Statistics show that businesses owned by women tend to remain smaller than those owned by men, whether measured by the number of employees or by the size of revenues. Because women-led firms fail to grow as robustly, the opportunities to innovate and expand are limited, as are the rewards. Based on recent studies that examine the links between entrepreneurial supply and demand issues, this volume provides insights into how women around the world are addressing the challenges of entrepreneurial growth. The first set of chapters consists of country overviews and provides discussions of the state of women growing businesses. The second set of chapters describes research projects under way in different countries and explores more focused topics under the umbrella of women business owners and business growth. The volume concludes with an agenda and projects for future research. Academics and policymakers will gain a greater understanding of women s entrepreneurial behaviors and outcomes through this path-breaking volume. Those who support women through education and training, policymaking, or providing entrepreneurial resources will also find the volume of great practical interest.
Author: Tomos, Florica
Publisher: IGI Global
ISBN: 1522574808
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy. Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.
Author: Candida G. Brush
Publisher: Edward Elgar Publishing
ISBN: 1849806632
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
Women's entrepreneurship research and the understanding of factors influencing the growth of women-owned business advanced significantly over the last decade. Yet, challenges remain. Women Entrepreneurs and the Global Environment for Growth provides wide-ranging insights on the challenges women entrepreneurs face growing their businesses and how these may be addressed. This volume is rooted in research and considers growth challenges both contextually and firm specific, provoking current thought and enriching the current literature on gender and entrepreneurship. Part one highlights how contextual factors, and especially social and familial settings of entrepreneurs, have a differential impact on men and women. Part two examines strategies, constraints and enablers of growth and performance. The authors aptly demonstrate that a well-focused gender lens is necessary to better explain the phenomenon of women's entrepreneurship. Extending previous studies about women's entrepreneurship, this volume is unique in its application of research from the Diana Project, a path breaking initiative dating from 1999 to study female entrepreneurial success. Contributions from an international cast of authors make this a comprehensive and broadly appealing reference work.
Author: Maura McAdam
Publisher: Routledge
ISBN: 1000373630
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Entrepreneurship in context has been described as the third wave in entrepreneurship research. Accordingly, specific socio-economic, political, market, and institutional contexts are key to fostering, enabling, and enacting entrepreneurial activity and behaviours. These contexts shape everyday entrepreneurship experiences. This book is based on the premise that how gender is articulated within the entrepreneurial debate has to acknowledge context. However, context is not a construct that only applies to those economies and situations that differ from the presumed norm of Western developed nations. Adopting a more critical appraisal of how context is positioned within current theorizing around gender and entrepreneurial behaviours offers potential to progress debate whilst acknowledging that competing and contrasting contextual influences require clearer recognition. This book, therefore, has the potential to unearth credible and robust approaches to further examining contextualisation and women entrepreneurship that advances new insights. By exploring and examining how contextual influences shape women’s entrepreneurship, this book challenges the assumption that women entrepreneurship is the same throughout the world. It will be of value to researchers, academics, and students with an interest in entrepreneurship, political economy, economics, and public policy.
Author: Jennifer Aston
Publisher: Springer Nature
ISBN: 3030334120
Category : Business & Economics
Languages : en
Pages : 495
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Book Description
"This volume challenges those who see gender inequalities invariably defining and constraining the lives of women. But it also broadens the conversation about the degree to which business is a gender-blind institution, owned and managed by entrepreneurs whose gender identities shape and reflect economic and cultural change." – Mary A. Yeager, Professor Emerita, University of California, Los Angeles This is the first book to consider nineteenth-century businesswomen from a global perspective, moving beyond European and trans-Atlantic frameworks to include many other corners of the world. The women in these pages, who made money and business decisions for themselves rather than as employees, ran a wide variety of enterprises, from micro-businesses in the ‘grey market’ to large factories with international reach. They included publicans and farmers, midwives and property developers, milliners and plumbers, pirates and shopkeepers. Female Entrepreneurs in the Long Nineteenth Century: A Global Perspective rejects the notion that nineteenth-century women were restricted to the home. Despite a variety of legal and structural restrictions, they found ways to make important but largely unrecognised contributions to economies around the world - many in business. Their impact on the economy and the economy’s impact on them challenge gender historians to think more about business and business historians to think more about gender and create a global history that is inclusive of multiple perspectives. Chapter one of this book is available open access under a CC BY 4.0 license at link.springer.com.
Author: World Bank Group
Publisher: World Bank Publications
ISBN: 1464812535
Category : Law
Languages : en
Pages : 627
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Book Description
How can governments ensure that women have the same employment and entrepreneurship opportunities as men? One important step is to level the legal playing field so that the rules for operating in the worlds of work and business apply equally regardless of gender. Women, Business and the Law 2018, the fifth edition in a series, examines laws affecting women’s economic inclusion in 189 economies worldwide. It tracks progress that has been made over the past two years while identifying opportunities for reform to ensure economic empowerment for all. The report updates all indicators as of June 1, 2017 and explores new areas of research, including financial inclusion.
Author: Barbara Orser
Publisher: Stanford University Press
ISBN: 0804794316
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes. Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time. Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies.
