Author: Jeff Blodgett
Publisher: U of Minnesota Press
ISBN: 1452914141
Category : Political Science
Languages : en
Pages : 307
Book Description
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run fora and wina a political seat.
Winning Your Election the Wellstone Way
Author: Jeff Blodgett
Publisher: U of Minnesota Press
ISBN: 1452914141
Category : Political Science
Languages : en
Pages : 307
Book Description
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run fora and wina a political seat.
Publisher: U of Minnesota Press
ISBN: 1452914141
Category : Political Science
Languages : en
Pages : 307
Book Description
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run fora and wina a political seat.
Winning Your Election the Wellstone Way
Author: Jeff Blodgett
Publisher: U of Minnesota Press
ISBN: 1452929874
Category : Political Science
Languages : en
Pages : 374
Book Description
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for—and win—a political seat. This companion guide to Politics the Wellstone Way, the best-selling introduction to political action, features the in-depth knowledge that campaigns need to take energy and engagement to the next level—getting elected. With detailed and informative examples from progressive campaigns at every level throughout the United States, Winning Your Election the Wellstone Way combines grassroots organizing with political strategy, articulating a bold populist agenda. If you have ever considered volunteering for a political candidate, working for a campaign, or even running for public office yourself, Winning Your Election the Wellstone Way is the key resource you need to devise a sophisticated, progressive, and successful strategy and, ultimately, affect people’s lives for the better.
Publisher: U of Minnesota Press
ISBN: 1452929874
Category : Political Science
Languages : en
Pages : 374
Book Description
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for—and win—a political seat. This companion guide to Politics the Wellstone Way, the best-selling introduction to political action, features the in-depth knowledge that campaigns need to take energy and engagement to the next level—getting elected. With detailed and informative examples from progressive campaigns at every level throughout the United States, Winning Your Election the Wellstone Way combines grassroots organizing with political strategy, articulating a bold populist agenda. If you have ever considered volunteering for a political candidate, working for a campaign, or even running for public office yourself, Winning Your Election the Wellstone Way is the key resource you need to devise a sophisticated, progressive, and successful strategy and, ultimately, affect people’s lives for the better.
Politics the Wellstone Way
Author: Wellstone Action Wellstone Action Wellstone Action
Publisher: U of Minnesota Press
ISBN: 1452907528
Category : Political Science
Languages : en
Pages : 240
Book Description
During the past four years, political activism has grown to a level that has not been seen in the United States since the Vietnam War. Tensions over the war in Iraq and the presidential election motivated hundreds of thousands of people on both sides of the political fence to take to the streets. Politics the Wellstone Way offers a comprehensive set of strategies to help progressives channel that energy into winning issue-based and electoral campaigns. Wellstone Action is a nonprofit organization dedicated to continuing Paul and Sheila Wellstone’s fight for progressive change and economic justice by teaching effective political action skills to people across the country. Politics the Wellstone Way is a workshop in book form, providing the detailed framework needed to jump-start a new generation of activists plus plenty of helpful tools for old pros, including articulating a strong message, base building, field organizing, budgeting, fundraising, scheduling, getting out the vote, and grassroots advocacy and lobbying, illustrated by practical and inspirational examples. From the school board all the way to the White House, Politics the Wellstone Way instructs people on becoming better organizers, candidates, campaign workers, and citizen activists, empowering them to make their voices heard. Wellstone Action was established by the Wellstones’ two surviving sons, David and Mark. The main vehicle for this ongoing work is Camp Wellstone, a weekend training program that Wellstone Action leads regularly in locations across the country. Jeff Blodgett, Paul Wellstone’s longtime campaign manager, is the executive director of Wellstone Action. For more information visit www.wellstoneaction.com.
Publisher: U of Minnesota Press
ISBN: 1452907528
Category : Political Science
Languages : en
Pages : 240
Book Description
During the past four years, political activism has grown to a level that has not been seen in the United States since the Vietnam War. Tensions over the war in Iraq and the presidential election motivated hundreds of thousands of people on both sides of the political fence to take to the streets. Politics the Wellstone Way offers a comprehensive set of strategies to help progressives channel that energy into winning issue-based and electoral campaigns. Wellstone Action is a nonprofit organization dedicated to continuing Paul and Sheila Wellstone’s fight for progressive change and economic justice by teaching effective political action skills to people across the country. Politics the Wellstone Way is a workshop in book form, providing the detailed framework needed to jump-start a new generation of activists plus plenty of helpful tools for old pros, including articulating a strong message, base building, field organizing, budgeting, fundraising, scheduling, getting out the vote, and grassroots advocacy and lobbying, illustrated by practical and inspirational examples. From the school board all the way to the White House, Politics the Wellstone Way instructs people on becoming better organizers, candidates, campaign workers, and citizen activists, empowering them to make their voices heard. Wellstone Action was established by the Wellstones’ two surviving sons, David and Mark. The main vehicle for this ongoing work is Camp Wellstone, a weekend training program that Wellstone Action leads regularly in locations across the country. Jeff Blodgett, Paul Wellstone’s longtime campaign manager, is the executive director of Wellstone Action. For more information visit www.wellstoneaction.com.
Winning Elections
Author: Ronald A. Faucheux
Publisher: M. Evans
ISBN: 1590771966
Category : Political Science
Languages : en
Pages : 689
Book Description
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Publisher: M. Evans
ISBN: 1590771966
Category : Political Science
Languages : en
Pages : 689
Book Description
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Socially Elected
Author: Craig Agranoff
Publisher:
ISBN: 9780578092164
Category : Advertising, Political
Languages : en
Pages : 168
Book Description
The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.
Publisher:
ISBN: 9780578092164
Category : Advertising, Political
Languages : en
Pages : 168
Book Description
The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.
The Campaign Manager
Author: Catherine Shaw
Publisher: Routledge
ISBN: 042995882X
Category : Political Science
Languages : en
Pages : 338
Book Description
Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Publisher: Routledge
ISBN: 042995882X
Category : Political Science
Languages : en
Pages : 338
Book Description
Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Represent
Author: June Diane Raphael
Publisher: Workman Publishing Company
ISBN: 1523502975
Category : Political Science
Languages : en
Pages : 257
Book Description
“Over the last few years we’ve seen a remarkable surge of women running for office, and even better, winning. Running takes courage, passion, and commitment, but it also takes books like this. June and Kate have created a wonderful resource for women as they think about taking the leap.”—Hillary Rodham Clinton Turn “can I do this?” into “yes, I can!” Join the growing wave of women leaders with Represent, an energetic, interactive, and inspiring step-by-step guide showing how to run for the approximately 500,000 elected offices in the US. Written with humor and honesty by writer, comedian, actress, and activist June Diane Raphael and Kate Black, former chief of staff at EMILY’s list, Represent is structured around a 21-point document called “I’m Running for Office: The Checklist.” Doubling as a workbook, Represent covers it all, from the nuts and bolts of where to run, fundraising, and filing deadlines, to issues like balancing family and campaigning, managing social media and how running for office can work in your real life. With infographics, profiles of women politicians, and wisdom and advice from women in office, this is a must-own for any woman thinking of joining the pink wave.
Publisher: Workman Publishing Company
ISBN: 1523502975
Category : Political Science
Languages : en
Pages : 257
Book Description
“Over the last few years we’ve seen a remarkable surge of women running for office, and even better, winning. Running takes courage, passion, and commitment, but it also takes books like this. June and Kate have created a wonderful resource for women as they think about taking the leap.”—Hillary Rodham Clinton Turn “can I do this?” into “yes, I can!” Join the growing wave of women leaders with Represent, an energetic, interactive, and inspiring step-by-step guide showing how to run for the approximately 500,000 elected offices in the US. Written with humor and honesty by writer, comedian, actress, and activist June Diane Raphael and Kate Black, former chief of staff at EMILY’s list, Represent is structured around a 21-point document called “I’m Running for Office: The Checklist.” Doubling as a workbook, Represent covers it all, from the nuts and bolts of where to run, fundraising, and filing deadlines, to issues like balancing family and campaigning, managing social media and how running for office can work in your real life. With infographics, profiles of women politicians, and wisdom and advice from women in office, this is a must-own for any woman thinking of joining the pink wave.
How To Run For Local Office
Author: HowExpert
Publisher: HowExpert
ISBN: 1647587751
Category : Political Science
Languages : en
Pages : 98
Book Description
In the book "How To Run For Local Office", you will learn insider tricks from twenty plus year political veteran, Michael Cole. He brings to you step by step instructions on how to look with a critical eye of the expert in planning, launching and executing a successful bid for local office. As Michael says in his book, elected office is for everyone that has a passion for public service, the secrets on how to run should not be hidden away for a few insiders, but for anyone with the drive and determination to do it. Patriots can learn what it takes so lead, just like any other task. In this book Michael touches on: - How to decide if running is right for you - A rundown of legal issues - Were to raise your money - How to effectively spend that money - How to organize an effective social media campaign - How to best use volunteers - How to put out your message - And much more! This is the time for concerned citizens to step forward and take control of their local governments. Our nation is failing because as ordinary citizens we are either not involved, or do not know how to be involved. Winning Against All Odds will give you that know-how on being involved. About the Expert: Michael Cole has been actively engaged in the local political arena both in the foreground and behind the scenes in South East Texas for over twenty years. Familiar with all level of running for government from local elections to state and federal elections, Mr. Cole has been a candidate for office 4 times and helped over 100 local candidates run for and win their elections. Born to a military family at Fort Lewis Army base, politics has been a passion of Mr. Cole since an early age. Mr. Cole first ran for office in 1994 and has been at it since. Holding various local positions, he brings his expertise and passion to every campaign he signs on to. HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.
Publisher: HowExpert
ISBN: 1647587751
Category : Political Science
Languages : en
Pages : 98
Book Description
In the book "How To Run For Local Office", you will learn insider tricks from twenty plus year political veteran, Michael Cole. He brings to you step by step instructions on how to look with a critical eye of the expert in planning, launching and executing a successful bid for local office. As Michael says in his book, elected office is for everyone that has a passion for public service, the secrets on how to run should not be hidden away for a few insiders, but for anyone with the drive and determination to do it. Patriots can learn what it takes so lead, just like any other task. In this book Michael touches on: - How to decide if running is right for you - A rundown of legal issues - Were to raise your money - How to effectively spend that money - How to organize an effective social media campaign - How to best use volunteers - How to put out your message - And much more! This is the time for concerned citizens to step forward and take control of their local governments. Our nation is failing because as ordinary citizens we are either not involved, or do not know how to be involved. Winning Against All Odds will give you that know-how on being involved. About the Expert: Michael Cole has been actively engaged in the local political arena both in the foreground and behind the scenes in South East Texas for over twenty years. Familiar with all level of running for government from local elections to state and federal elections, Mr. Cole has been a candidate for office 4 times and helped over 100 local candidates run for and win their elections. Born to a military family at Fort Lewis Army base, politics has been a passion of Mr. Cole since an early age. Mr. Cole first ran for office in 1994 and has been at it since. Holding various local positions, he brings his expertise and passion to every campaign he signs on to. HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.
Paul Wellstone
Author: Bill Lofy
Publisher: University of Michigan Press
ISBN: 0472031198
Category : Biography & Autobiography
Languages : en
Pages : 192
Book Description
"Paul Wellstone, we miss you. Few politicians, especially these days, are as willing to stand up and speak the truth as Wellstone was. In this era of flaccid rhetoric and pre-approved sound bites, he had the rare ability to ignite a fire in his audiences. Bill Lofy's excellent biography rekindles that fire and reminds us just how much politicians of Wellstone's honesty, character, and spine are needed---now more than ever. This book should inspire a new generation of voters and political leaders alike." ---Arianna Huffington, columnist and editor of HuffingtonPost.com "This book captures the vibrant spirit of my friend Paul Wellstone---the fierce commitment to justice that defined his life, and that shapes his enduring legacy." ---U.S. Senator Russ Feingold "Paul Wellstone was a great leader because he fused progressive idealism with a stubbornly pragmatic politics. Bill Lofy's book captures that dual commitment in his story of Wellstone's life, and also shows us the extraordinary human appeal that Wellstone emanated in his relationships with people in all walks of life. This book is an engaging read that also tells us a lot about the political practice to which we should aspire." ---Frances Fox Piven, author of The War at Home "This vividly written book captures the life and personal qualities of the late Senator Paul Wellstone. In so doing it provides an illuminating gloss on Max Weber's seminal exposition of the political vocation. It is a jewel of a book." -Fred Greenstein, Princeton University Bill Lofy's fast-paced and readable biography tells the inspirational story of one of the most compelling figures in the history of American politics---Senator Paul Wellstone. Yet Lofy's book is more than just the chronicle of Wellstone's life and political career; it's also an indispensable guide to what ails political life today. Readers politically inclined or not will find in its pages a handbook to the uncertain and often treacherous business of politics and a stirring example for living a courageous and honest life---whether as public servant or private individual.
Publisher: University of Michigan Press
ISBN: 0472031198
Category : Biography & Autobiography
Languages : en
Pages : 192
Book Description
"Paul Wellstone, we miss you. Few politicians, especially these days, are as willing to stand up and speak the truth as Wellstone was. In this era of flaccid rhetoric and pre-approved sound bites, he had the rare ability to ignite a fire in his audiences. Bill Lofy's excellent biography rekindles that fire and reminds us just how much politicians of Wellstone's honesty, character, and spine are needed---now more than ever. This book should inspire a new generation of voters and political leaders alike." ---Arianna Huffington, columnist and editor of HuffingtonPost.com "This book captures the vibrant spirit of my friend Paul Wellstone---the fierce commitment to justice that defined his life, and that shapes his enduring legacy." ---U.S. Senator Russ Feingold "Paul Wellstone was a great leader because he fused progressive idealism with a stubbornly pragmatic politics. Bill Lofy's book captures that dual commitment in his story of Wellstone's life, and also shows us the extraordinary human appeal that Wellstone emanated in his relationships with people in all walks of life. This book is an engaging read that also tells us a lot about the political practice to which we should aspire." ---Frances Fox Piven, author of The War at Home "This vividly written book captures the life and personal qualities of the late Senator Paul Wellstone. In so doing it provides an illuminating gloss on Max Weber's seminal exposition of the political vocation. It is a jewel of a book." -Fred Greenstein, Princeton University Bill Lofy's fast-paced and readable biography tells the inspirational story of one of the most compelling figures in the history of American politics---Senator Paul Wellstone. Yet Lofy's book is more than just the chronicle of Wellstone's life and political career; it's also an indispensable guide to what ails political life today. Readers politically inclined or not will find in its pages a handbook to the uncertain and often treacherous business of politics and a stirring example for living a courageous and honest life---whether as public servant or private individual.
Run the Other Way
Author: Bill Hillsman
Publisher: Free Press
ISBN: 9781416568339
Category : Political Science
Languages : en
Pages : 0
Book Description
Bill Hillsman is simply, in the words of Slate.com, "the world's greatest political adman." With his groundbreaking consulting work on Paul Wellstone's senatorial, Jesse Ventura's gubernatorial, and Ralph Nader's presidential campaigns, he was the first to publicly challenge the conventional strategies of political campaigns, the inefficiency of campaign spending, the desultory, banal, and insulting political ads. As Hillsman says, "I don't believe you can annoy someone into voting for your candidate." Hillsman first rocked the political establishment during Wellstone's 1990 Senate bid, with witty, sharp political ads that had audiences glued to their television sets and talking about the commercials for weeks afterward. In the end, he helped Wellstone overcome a $7 million campaign spending disadvantage to win the election. And the risk taking continued when he ran Jesse Ventura's Reform Party gubernatorial and Ralph Nader's Green Party presidential campaigns. In one Nader ad, a child looks out at the viewer and says, "When I grow up, I want politicians to ignore me." In an ad from Ventura's campaign, a boy playing with a Jesse Ventura action figure ("New, from the Reform Party!") takes on Ventura's voice to growl, "I don't want your stupid money!" With bold and brilliant ads like these, Hillsman helped two underdog candidates become senator and governor, transformed Minnesota politics, and showed the country that it has viable and appealing options outside of the two major parties. Run the Other Way offers fascinating and disturbing insights into the shadowy, cronyistic world of political consulting: the grossly overpaid consultants, incompetent and inaccurate pollsters, fundraisers who take a dollar for every dollar they raise, and strategists who use negative advertising to intentionally keep people from voting. But it also gives us a from-the-trenches look at how Americans can turn the weapons trained on us back against the master propagandists, and in so doing revitalize our badly damaged democracy. Fleshing out his case with real-life stories from his involvement in numerous campaigns, Hillsman takes us behind the electioneering scenes of old Washington hands and trouble-making independents, including Ross Perot, Warren Beatty, John McCain, Arianna Huffington, and Colin Powell. An outsider with an insider's vantage point, Hillsman sees America at a crucial historical moment defined by the continuing decline of both major political parties and the rise of independent voters. Edgy, controversial, and often humorous, his political ads have energized voters and revolutionized election campaigning over the last fifteen years. This is a book for everyone who's ever run for office, thought about running for office, or voted for someone running for office. Run the Other Way investigates the many imperfections in the greatest system of government in the world and challenges all of us to make it better.
Publisher: Free Press
ISBN: 9781416568339
Category : Political Science
Languages : en
Pages : 0
Book Description
Bill Hillsman is simply, in the words of Slate.com, "the world's greatest political adman." With his groundbreaking consulting work on Paul Wellstone's senatorial, Jesse Ventura's gubernatorial, and Ralph Nader's presidential campaigns, he was the first to publicly challenge the conventional strategies of political campaigns, the inefficiency of campaign spending, the desultory, banal, and insulting political ads. As Hillsman says, "I don't believe you can annoy someone into voting for your candidate." Hillsman first rocked the political establishment during Wellstone's 1990 Senate bid, with witty, sharp political ads that had audiences glued to their television sets and talking about the commercials for weeks afterward. In the end, he helped Wellstone overcome a $7 million campaign spending disadvantage to win the election. And the risk taking continued when he ran Jesse Ventura's Reform Party gubernatorial and Ralph Nader's Green Party presidential campaigns. In one Nader ad, a child looks out at the viewer and says, "When I grow up, I want politicians to ignore me." In an ad from Ventura's campaign, a boy playing with a Jesse Ventura action figure ("New, from the Reform Party!") takes on Ventura's voice to growl, "I don't want your stupid money!" With bold and brilliant ads like these, Hillsman helped two underdog candidates become senator and governor, transformed Minnesota politics, and showed the country that it has viable and appealing options outside of the two major parties. Run the Other Way offers fascinating and disturbing insights into the shadowy, cronyistic world of political consulting: the grossly overpaid consultants, incompetent and inaccurate pollsters, fundraisers who take a dollar for every dollar they raise, and strategists who use negative advertising to intentionally keep people from voting. But it also gives us a from-the-trenches look at how Americans can turn the weapons trained on us back against the master propagandists, and in so doing revitalize our badly damaged democracy. Fleshing out his case with real-life stories from his involvement in numerous campaigns, Hillsman takes us behind the electioneering scenes of old Washington hands and trouble-making independents, including Ross Perot, Warren Beatty, John McCain, Arianna Huffington, and Colin Powell. An outsider with an insider's vantage point, Hillsman sees America at a crucial historical moment defined by the continuing decline of both major political parties and the rise of independent voters. Edgy, controversial, and often humorous, his political ads have energized voters and revolutionized election campaigning over the last fifteen years. This is a book for everyone who's ever run for office, thought about running for office, or voted for someone running for office. Run the Other Way investigates the many imperfections in the greatest system of government in the world and challenges all of us to make it better.