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Author: Kate Kenski
Publisher: Oxford University Press
ISBN: 0199779856
Category : Political Science
Languages : en
Pages : 390
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Book Description
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.
Author: Kate Kenski
Publisher: Oxford University Press
ISBN: 0199779856
Category : Political Science
Languages : en
Pages : 390
Get Book Here
Book Description
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.
Author: William J. Crotty
Publisher: Routledge
ISBN: 1317248902
Category : Political Science
Languages : en
Pages : 263
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Book Description
The presidential election of 2008 is unique in a history of memorable campaigns for the highest office in the U.S. Never before has an African American captured the nomination of a major political party. Never before have the Republicans nominated a woman for vice president. Never before has a woman come so close to capturing the nomination of a major party. And with at once one of the oldest and youngest candidates contending for the office, never before has the campaign been stretched over such a range of voters and issues. Add to that the multiple threats to the U.S. economy and the longest war the country has ever waged and the electoral context is set. This book is the first to describe and assess these monumental developments with original analysis by an all-star cast of contributors. No other book captures both the range and depth of this one in its early look at the meaning of the most significant election in years-one with unprecedented institutional, constitutional, and policy consequences for all of us.
Author: Michael Tesler
Publisher: University of Chicago Press
ISBN: 0226793834
Category : Biography & Autobiography
Languages : en
Pages : 209
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Book Description
Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture. The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.
Author: Chuck Todd
Publisher: Vintage
ISBN: 0345804821
Category : Political Science
Languages : en
Pages : 274
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Book Description
This detailed overview and analysis of the results of Barack Obama’s historic 2008 presidential win gives us the inside state-by-state guide to how Obama achieved his victory, and allows us to see where the country stood four years ago. Although much has changed in the nearly four years since, How Barack Obama Won remains the essential guide to Obama’s electoral strengths and offers important perspective on his 2012 bid. The votes in each state for Obama and McCain are broken down by percentage according to gender, age, race, party, religious affiliation, education, household income, size of city, and according to views about the most important issues (the economy, terrorism, Iraq, energy, healthcare), the future of the economy (worried, not worried) and the war in Iraq (approve, disapprove).
Author: Elizabeth McKenna
Publisher: Oxford University Press
ISBN: 0199394598
Category : Biography & Autobiography
Languages : en
Pages : 269
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Book Description
Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.
Author: John Allen Hendricks
Publisher: Lexington Books
ISBN: 0739141074
Category : Political Science
Languages : en
Pages : 190
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Book Description
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Author: Frank Newport
Publisher: Infobase Publishing
ISBN: 1438126875
Category : Political Science
Languages : en
Pages : 625
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Book Description
A month-by-month narrative of the 2008 presidential election leading up to Barack Obama's win in November 2008.
Author: Janet M. Box-Steffensmeier
Publisher: Rowman & Littlefield
ISBN: 0742548317
Category : History
Languages : en
Pages : 207
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Book Description
The American Elections of 2008 assembles leading political scientists and journalists to explain the election results and their implications for America's future. Topics include financing the elections, religion's influence, the media, and how the George W. Bush legacy affected the outcome. The book also explores congressional behavior in the twenty-first century and discusses how it affected election results in 2008. Book jacket.
Author: Nichola D. Gutgold
Publisher: Lexington Books
ISBN: 0739133713
Category : Biography & Autobiography
Languages : en
Pages : 132
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Book Description
This book takes the reader on a rhetorical journey through Hillary Clinton's 2008 presidential campaign, focusing on Clinton's sophisticated 'You Tube' style announcement speech, the debates, and the many notable stump speeches and media events on the campaign trail. Along the way Gutgold examines the obstacles and opportunities of women as presidential candidates.
Author: Larry Sabato
Publisher: Addison-Wesley Longman
ISBN:
Category : History
Languages : en
Pages : 308
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Book Description
"Trenchant commentary on the most stunning election of our time. Peeling back the layers of the political, social, and demographic trends that helped thrust Barack Obama into the Oval Office, the authors of this book toss aside conventional wisdom about 2008 and substitute thoughtful, deeper - and until now, ignored - interpretations of the events and environment that elected our new president" --publisher.
