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Author: Tom Flanagan
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773590374
Category : Political Science
Languages : en
Pages : 260
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Book Description
Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.
Author: Tom Flanagan
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773590374
Category : Political Science
Languages : en
Pages : 260
Get Book
Book Description
Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.
Author: Jason Roy
Publisher: University of Toronto Press
ISBN: 1487536003
Category : Political Science
Languages : en
Pages : 261
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Book Description
Do negative campaigns win elections? Do voters abandon candidates accused of scandalous behaviour? Do government apologies affect prospects for re-election? While many people assume the answer to each of these questions is yes, there is limited empirical evidence to support these assumptions. In this book, Jason Roy and Christopher Alcantara use a series of experiments to test these and other commonly held beliefs. Each chapter draws upon contemporary events and literature to frame the issues and strategies. The findings suggest that not all of the assumptions that people have about the best strategies for winning and keeping political power hold up to empirical scrutiny. In fact, some work in ways that many readers may find surprising. Original and innovative in its use of experimental methods, Winning and Keeping Power in Canadian Politics is a persuasive analysis of some of our most prominent and long-standing political myths. It will be a "go to" resource for journalists, strategists, scholars, and general readers alike.
Author: DR. SRINIVASAN GANDHI
Publisher: Notion Press
ISBN: 1947851195
Category : Self-Help
Languages : en
Pages : 152
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Book Description
Will Power and Win Process -Deal As Rising star When you think about choices, chances, and challenges, you become a positive rising star in your field. Whatever you may choose, it reflects on the changes and challenges. Don’t chase people around you, be yourself, do your own thing and work hard. Once you choose the right direction, you can reach great heights and you will win as rising star. By projecting ourselves too much, we are definitely rejecting. Moreover, project yourself only when it needs. The struggle you are in today is developing the strength you need for tomorrow. Don’t lose your will power until you win. To be successful in life, we have to go through so much of pain. Don’t delay anything and don’t fear anything, you will reach your destination. Nobody can stop it. Keep all those who truly love you, inspire you; enhance you and who feel happy about you becoming a rising star. This book serves as a winning formula in all aspects and tells you how to become a successful man with innovative ideas.
Author: Christine John
Publisher: Lulu.com
ISBN: 1304690512
Category : Self-Help
Languages : en
Pages : 60
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Book Description
What is a winner? Being a winner probably means different things to different people but to most people, being a winner means that you get the things that you want most in life. Being a winner means more than just picking a lucky lottery ticket, it means that you have improved yourself and your environment to ensure that your luck is good and your chances of success are high. Being a winner does not mean that you are better than somebody is, it means that you have achieved your goals; you have won the path to your destiny. Sounds too good to be true? Well, it is not. You can be a winner, take a gamble on yourself, and find out how lucky you can be in your own life. Stop wishing for things to happen your way, and work towards it.
Author: Oliver L. Velez
Publisher: John Wiley & Sons
ISBN: 1118538803
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
How do you make quick intraday profits? How can you ride long-term trends? How can you make consistent money in the midst of a sideways, volatile market? Oliver Velez is giving you all the answers by granting you access to his own revolutionary trading tactics, ones which he has spent years perfecting. Power Trading brings together three remarkable trading approaches, which are the cornerstones of the educational sessions presented by Velez and his trading team. This DVD and guidebook combination was designed to help you identify the plays that will work best with your trading style, personality, and current portfolio. Watch the DVD and follow along as the plays unfold on the screen and page. This first-of-its-kind, comprehensive collection covers three profit-boosting systems: Micro Trading Tactics: Quick fire tactics that work in bull or bear markets, How to profit from the "market maker's lunch", What period of the market day provides the best risk/reward-and what times to avoid. Core Trading Tactics: How to precisely time entry & exit points, How core trading differs from investing-and the tools needed to be a successful core trader, The perfect strategy for updating long-term portions of your portfolio. Guerrilla Trading Tactics: 13 must-know, dynamic plays, some with a success rate of 80% or more, 2 key strategies: trading to build wealth vs. trading for income, Special tactics for playing excess volatility.
Author: Lois Kathryn Herr
Publisher:
ISBN: 9781555535377
Category : Biography & Autobiography
Languages : en
Pages : 222
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Book Description
An insiders' view of women's life in the corporate world, and an invaluable case study of how reform really happens.
Author: Magdalena Yesil
Publisher: Seal Press
ISBN: 9781580056915
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as: · Owning career choices while managing risk · Getting credit for your work · Managing sexual dynamics · Recruiting allies in the movement toward a supportive workplace for everyone Pragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley--and beyond.
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Jeremy Leggett
Publisher: Crux Publishing Ltd
ISBN: 1909979597
Category :
Languages : en
Pages : 355
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Book Description
Author:
Publisher: DIANE Publishing
ISBN: 1428994130
Category :
Languages : en
Pages : 113
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Book Description
