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Author: Gordon Graham
Publisher: John Wiley & Sons
ISBN: 1118497058
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Author: Gordon Graham
Publisher: John Wiley & Sons
ISBN: 1118497058
Category : Business & Economics
Languages : en
Pages : 384
Get Book Here
Book Description
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Author: United States. Congress. House. Select Committee on Narcotics Abuse and Control
Publisher:
ISBN:
Category : Drug control
Languages : en
Pages : 820
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Book Description
Author: Liberty
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Robert J. Trew
Publisher: Cambridge University Press
ISBN: 1108210309
Category : Technology & Engineering
Languages : en
Pages : 295
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Book Description
Learn all the basic principles involved in initiating an academic career and building an externally funded academic research program with this practical guide. Based on the author's extensive experience as a government funding agency director and successful academic, it provides step-by-step advice on how to identify an appropriate funding agency and program manager, how to present your research in a concise and effective manner, and, ultimately, how to obtain your first research grant. It explains the faculty recruitment process in detail and outlines the key timelines associated with being on the tenure track. Providing a unique insight into research funding agency operation and expectations, this is the 'go to' guide for new faculty members in engineering, the sciences, and mathematics looking to gain a head start in their academic careers.
Author:
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 1844
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
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Author: New Zealand. Parliament
Publisher:
ISBN:
Category : New Zealand
Languages : en
Pages : 772
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Book Description
Author: Michael J. Enright
Publisher: John Wiley & Sons
ISBN: 1118497376
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
In this in-depth overview of Australia's economy, Michael Enright and Richard Petty — leading scholars on international competition—look at the data behind the news reports to offer a complete view of Australia's stable and wealthy economy. The book compares Australia with other similarly sized OECD economies as well as other Asia-Pacific economies and looks at fifteen international sources of data on competitiveness. It features a large-scale survey on Australian companies and offers deep insight on the country's future in terms of economics and economic policy. Revealing an honest assessment of Australia's true position in the world, the book looks at how Australian businesses see themselves and offers policy positions for government and firms to make the most of Australia's unique global economic position. Backed by CPA Australia, one of the world's largest accounting bodies Written by two global authorities on economic competitiveness Captures the thinking of more than 6,000 business leaders both within and outside of Australia Explains how Australia has weathered the global recession and looks at Australia's relationship with China For business leaders and policy makers in need of an in-depth look at the current and future state of Australia's economy, this book offers valuable and comprehensive information.
Author: Australia. Department of Industry and Commerce
Publisher:
ISBN:
Category : Australia
Languages : en
Pages :
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Author:
Publisher: Combat Poverty Agency
ISBN:
Category :
Languages : en
Pages : 16
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Book Description
