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Author: Randall Rothenberg
Publisher: Alfred A. Knopf
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.
Author: Randall Rothenberg
Publisher: Alfred A. Knopf
ISBN:
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.
Author: Robert Goldman
Publisher: Guilford Press
ISBN: 9781572300347
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Author: Thomas A. Day
Publisher: Macmillan
ISBN: 1429969741
Category : Fiction
Languages : en
Pages : 516
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Book Description
Army engineer Eduardo Torres is caught up in the world's raging oil wars when he stumbles onto the plans for a quantum-energy battery. This remarkable device could slow civilization's inevitable descent into environmental disaster, but Torres has other plans. Forming a private army, he uses the device to revive an abandoned space colonization effort in an ambitious campaign to lead humanity to a new life in a distant solar system. The massive endeavor faces many challenges before the fleet finally embarks for the Holzstein System many light-years away. But even as the feuding colonists struggle to carve out homes on alien worlds, they discover that they have not left their old conflicts and inner demons behind. Nor are they alone on this new frontier. Awaiting them are inhuman beings who strike without warning or explanation--and who may spell the end of humanity's last hope. Epic in scope, yet filled with searing human drama and emotion, A Grey Moon Over China is a monumental science fiction saga by an amazing new talent. Its original publication by Black Heron Press was named one of the "Best Books of 2006" by Kirkus Reviews. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Jennifer Rustgi
Publisher: Sourcebooks, Inc.
ISBN: 1584695757
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Travel the world with the moon in this imaginative picture book, featuring beautiful silhouetted art, STEM/STEAM activities, and moon facts. Perfect for the toddler or young reader in your life, storytime, and preschool and kindergarten classrooms. Read on the International Space Station as part of Story Time from Space! Join an adventurous young girl as she journeys to all seven continents with her friend the moon. The moon is the girl's constant companion as it lights up the Eiffel Tower, Great Wall of China, the Amazon Rainforest, and more. Simple text and striking silhouetted illustrations accompany the story, and encourage young readers to think about geography, science, and the phases of the moon. Each night you seem a little different from the night before But I always know its you No matter how far I go, you're right there with me I'm really lucky to have a Moon of my own Backmatter includes: Explore More for Kids: information on all the places the girl visits in the book including a map of the seven continents, and information on the phases of the moon Explore More for Teachers and Parents: facts about the moon, recommended educational resources, and activities for the classroom and at home such as a Moon Phase Journal, a Moon and Sun demonstration with a ball, and moon art
Author: Randall Rothenberg
Publisher: Vintage
ISBN: 0307833542
Category : Business & Economics
Languages : en
Pages : 493
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Book Description
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Author: Abbott Joseph Liebling
Publisher:
ISBN: 9781872180434
Category : Gambling
Languages : en
Pages : 159
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Book Description
Author: Allen Steele
Publisher: Penguin
ISBN: 1101174986
Category : Fiction
Languages : en
Pages : 318
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Book Description
More information to be announced soon on this forthcoming title from Penguin USA
Author: Joe Okonkwo
Publisher: Kensington Books
ISBN: 1496701178
Category : Fiction
Languages : en
Pages : 416
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Book Description
“A passionate, alive, and original novel about love, race, and jazz in 1920s Harlem and Paris—a moving story of traveling far to find oneself” (David Ebershoff, author of The Danish Girl and The 19th Wife). On a sweltering summer night in 1925, beauties in beaded dresses mingle with hepcats in dapper suits on the streets of Harlem. The air is thick with reefer smoke, and jazz pours out of speakeasy doorways. Ben Charles and his devoted wife are among the locals crammed into a basement club to hear music and drink bootleg liquor. For aspiring poet Ben, the heady rhythms are a revelation. So is Baby Back Johnston, an ambitious trumpet player who flashes a devilish grin and blasts dynamite from his horn. Ben finds himself drawn to the trumpeter—and to Paris, where Baby Back says everything is happening. In Paris, black people are welcomed as exotic celebrities, especially those from Harlem. It’s an easy life, but it quickly leaves Ben adrift and alone, craving solace through anonymous dalliances in the city’s decadent underground scene. From chic Parisian cafés to seedy opium dens, his odyssey will bring new love, trials, and heartache, even as echoes from the past urge him to decide where true fulfillment and inspiration lie. Jazz Moon is an evocative story of emotional and artistic awakening set against the backdrop of the Harlem Renaissance and Jazz Age–Paris—a winner of the Edmund White Award and a finalist for the Lambda Literary Award. “Jazz Moon mashes up essences of Hurston and Hughes and Fitzgerald into a heady mixtape of a romance: driving and rhythmic as an Armstrong Hot Five record, sensuous as the small of a Cotton Club chorus girl’s back. I enjoyed it immensely.” —Larry Duplechan, author of Blackbird and Got ’til It’s Gone
Author: The One Club
Publisher: Rockport Publishers
ISBN: 9780929837666
Category : Design
Languages : en
Pages : 0
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Book Description
Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person's life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2016 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.
Author: Roland Marchand
Publisher: Taylor & Francis US
ISBN: 9780520226883
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Over the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respected, and somethimes revered. This text examines the reasons for this tranformation.
