What Sponsors Want: An Inspirational Guide For Event Marketers PDF Download
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Author: Mark Harrison
Publisher: World Scientific
ISBN: 9811219036
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Author: Mark Harrison
Publisher: World Scientific
ISBN: 9811219036
Category : Business & Economics
Languages : en
Pages : 301
Get Book Here
Book Description
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Author: Mark Harrison
Publisher:
ISBN: 9789811219016
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' -- experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, the book provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, the book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Author: Nadda, Vipin
Publisher: IGI Global
ISBN: 1799877833
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
To enter the sports, events, and hospitality industry, it is necessary to develop and hone certain skills to ensure competitiveness. These skills must be studied further to educate those interested in pursuing a career in these fields on what it takes to begin this long process and enhance their employability. Employability and Skills Development in the Sports, Events, and Hospitality Industry provides insight into current professionals working in the sports, events, tourism, and hospitality industry and considers the skills and qualifications necessary to work within or enter the industries. Covering key topics such as hard skills, volunteerism, virtual events, and educational institutions, this reference work is ideal for event managers, coaches, property owners, entrepreneurs, industry professionals, researchers, academicians, scholars, educators, and students.
Author: Gashaw Abeza
Publisher: World Scientific
ISBN: 9811237670
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Author: Esther Spina
Publisher: Simon and Schuster
ISBN: 1440592357
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Proven techniques for multilevel marketing success! Whether you're looking for a career change, a flexible part-time job, or a way to make money while staying home with the kids, network marketing is one of the fastest-growing business opportunities available. From services you need to products you love, there are hundreds of network marketing jobs to explore, and some are as easy as throwing a party with your closest friends. If you're willing to learn and dedicate the necessary time and energy, network marketing can help you achieve your dreams of financial independence. This step-by-step guide includes all the information you'll need to get started, including how to: Find a product you'll love selling and a company you'll enjoy working with Identify a sponsor to help you get started and meet your goals Develop a personal business plan Improve your marketing and sales skills Grow and support your team Maximize your income Packed with expert tips and best practices from successful marketers, The Everything Guide to Network Marketing will help you achieve financial goals while helping others do the same.
Author: Dustin Vaughn Warncke
Publisher: Warncke Enterprises
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 63
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Book Description
The book covers a wide variety of outside sales and marketing plans to help anyone in the outdoor industry increase sales and outpace the competition. Outdoor industry sales and marketing expert Dustin Vaughn Warncke brings his many years of industry experience. In this book, you will learn how to: Increase exposure to potential clients through networking, social media, and more. Work with non-profit organizations to increase marketing exposure. Increase repeat business through superior customer service and satisfaction. Use the marketing techniques through your website, brochures, business cards, and online platforms. Develop a base of business that follows you. Book more clients and provide superior customer service to keep them coming back! And more! Dustin uses real world experiences from guides, hunting ranches, and outfitters who have grown in the outdoor industry for in this resource and proven methods which have grown numerous business's net profits. This book was written to provide valuable insight for outfitters, guides, and hunting ranches in the outdoor industry. Warncke has provided marketing services for many guide businesses. The catalyst for writing this book came after writing a book for Outdoor Industry Show Hosts, much of the content in this book can be utilized to achieve sponsorships, effectively target the correct market, and above all increase exposure to increase sales. we hope this book will provide valuable insight into the marketing do’s and don’ts of the industry. While there are many companies and verticals for advertising, the best options are chosen by first understanding the industry, the marketing climate, the competition, and what effective marketing actually entails. This book is filled with resources for outfitters, guides, and hunting ranches that are struggling to make sales and on a budget. You will learn tips and tricks of marketing experts to help you develop a cost-effective and results-oriented marketing strategy for your outdoor industry business. Knowledge is power in the field of marketing, and if you do not possess this knowledge, you could waste thousands of dollars in ineffective marketing . As the old saying goes, "If you give a hungry man a fish, he will be able to fill his belly, if you teach him to fish, he will be able to survive."
Author: Barry Avrich
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Author: Tom Lunt
Publisher: Kogan Page Publishers
ISBN: 0749480939
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Author: Haydar Ozkomurcu
Publisher: Haydar Özkömürcü
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 43
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Book Description
As a guide for those who want to begin digital marketing, this book will give you the opportunity to get to know the digital world. As a comprehensive guide, Google Ads, E-mail marketing, Google Analytics, will provide a roadmap for you on the basics of digital marketing. For more update: https://cremicro.com/growth-hacking-blogu/
Author: Ian McDonnell
Publisher: Routledge
ISBN: 1136288783
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.
