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Author: Jason Miller
Publisher:
ISBN: 9780692327487
Category :
Languages : en
Pages : 166
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Book Description
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that's what the top of the funnel is all about. It can be a marketer's "Paradise City", but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise-what's included here works across the board and can very quickly make an impact. Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social: * Content - Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment. * Social - Using social to build awareness, trust and drive high quality leads. * All Together Now - What the future holds for content and social and what it means for marketers. * The Credits - The essential resources you need to stay on top of trends in content and social media. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.
Author: Jason Miller
Publisher:
ISBN: 9780692327487
Category :
Languages : en
Pages : 166
Get Book Here
Book Description
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that's what the top of the funnel is all about. It can be a marketer's "Paradise City", but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise-what's included here works across the board and can very quickly make an impact. Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social: * Content - Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment. * Social - Using social to build awareness, trust and drive high quality leads. * All Together Now - What the future holds for content and social and what it means for marketers. * The Credits - The essential resources you need to stay on top of trends in content and social media. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.
Author: Neil deGrasse Tyson
Publisher: Princeton University Press
ISBN: 0691157243
Category : Science
Languages : en
Pages : 470
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Book Description
The New York Times bestselling tour of the cosmos from three of today's leading astrophysicists Welcome to the Universe is a personal guided tour of the cosmos by three of today's leading astrophysicists. Inspired by the enormously popular introductory astronomy course that Neil deGrasse Tyson, Michael A. Strauss, and J. Richard Gott taught together at Princeton, this book covers it all—from planets, stars, and galaxies to black holes, wormholes, and time travel. Describing the latest discoveries in astrophysics, the informative and entertaining narrative propels you from our home solar system to the outermost frontiers of space. How do stars live and die? Why did Pluto lose its planetary status? What are the prospects of intelligent life elsewhere in the universe? How did the universe begin? Why is it expanding and why is its expansion accelerating? Is our universe alone or part of an infinite multiverse? Answering these and many other questions, the authors open your eyes to the wonders of the cosmos, sharing their knowledge of how the universe works. Breathtaking in scope and stunningly illustrated throughout, Welcome to the Universe is for those who hunger for insights into our evolving universe that only world-class astrophysicists can provide.
Author: Nathan Williams
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540488091
Category :
Languages : en
Pages : 98
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Book Description
Coming Soon!
Author: Alex Day
Publisher: Ten Speed Press
ISBN: 1984858416
Category : Cooking
Languages : en
Pages : 321
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Book Description
JAMES BEARD AWARD NOMINEE • The ultimate guide to choosing ingredients, developing your palate, mixing drinks, and leveling up your home cocktail game—with more than 600 recipes—from the bestselling team behind Death & Co: Modern Classic Cocktails and James Beard Book of the Year Cocktail Codex: Fundamentals, Formulas, Evolutions “The mad geniuses behind Death & Co have elevated cocktail creation to punk-rock artistry. This dazzling book brings their brilliance home.”—Aisha Tyler IACP AWARD FINALIST • ONE OF THE BEST COCKTAIL BOOKS OF THE YEAR: Minneapolist Star Tribune, Slate Imagine you’re a rookie bartender and this is your handbook. Your training begins with a boot camp of sorts, where you follow the same path a Death & Co bartender would to discover your own palate and preferences, learn how to select ingredients, understand what makes a great cocktail work, and mix drinks like an old pro. Then it’s time to invite your friends over to show off the batched and ready-to-pour mixtures you stored in the freezer so you could enjoy your guests instead of making drinks all night. More than 600 recipes anchor the book, including classics, low-ABV and nonalcoholic cocktails, and hundreds of signature creations developed by the Death & Co teams in New York, Los Angeles, and Denver. With hundreds of evocative photographs and illustrations, this comprehensive, visually arresting manual is destined to break new ground in home bars across the world—and make your next get-together the invite of the year.
Author: Jeff Pedowitz
Publisher: Forbesbooks
ISBN: 9781950863679
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
MARKETING TEAMS ARE THE CREATIVE HEARTS OF ORGANIZATIONS. We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet it often seems we don't get the respect--or the budgets--we deserve. Where is the love? The reason our companies don't love us is that they see us as cost centers rather than revenue centers. So how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers. By turning them into raving advocates and long-term clients. We need to stop viewing customers through the lens of the traditional sales funnel. F the Funnel offers us a new model for thinking about the entire customer acquisition cycle--the Loop--which focuses on building relationships of trust rather than closing sales in a one-off way.
Author: John M. Marzluff
Publisher: Yale University Press
ISBN: 0300210302
Category : Science
Languages : en
Pages : 320
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Book Description
Welcome to Subirdia presents a surprising discovery: the suburbs of many large cities support incredible biological diversity. Populations and communities of a great variety of birds, as well as other creatures, are adapting to the conditions of our increasingly developed world. In this fascinating and optimistic book, John Marzluff reveals how our own actions affect the birds and animals that live in our cities and towns, and he provides ten specific strategies everyone can use to make human environments friendlier for our natural neighbors. Over many years of research and fieldwork, Marzluff and student assistants have closely followed the lives of thousands of tagged birds seeking food, mates, and shelter in cities and surrounding areas. From tiny Pacific wrens to grand pileated woodpeckers, diverse species now compatibly share human surroundings. By practicing careful stewardship with the biological riches in our cities and towns, Marzluff explains, we can foster a new relationship between humans and other living creatures—one that honors and enhances our mutual destiny.
Author: Neil deGrasse Tyson
Publisher: Princeton University Press
ISBN: 0691223610
Category : Science
Languages : en
Pages : 248
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Book Description
A pocket-style edition based on the New York Times bestseller A Brief Welcome to the Universe offers a breathtaking tour of the cosmos, from planets, stars, and galaxies to black holes and time loops. Bestselling authors and acclaimed astrophysicists Neil deGrasse Tyson, Michael A. Strauss, and J. Richard Gott take readers on an unforgettable journey of exploration to reveal how our universe actually works. Propelling you from our home solar system to the outermost frontiers of space, this book builds your cosmic insight and perspective through a marvelously entertaining narrative. How do stars live and die? What are the prospects of intelligent life elsewhere in the universe? How did the universe begin? Why is it expanding and accelerating? Is our universe alone or part of an infinite multiverse? Exploring these and many other questions, this pocket-friendly book is your passport into the wonders of our evolving cosmos.
Author: Tom Hopkins
Publisher: Made For Success Publishing
ISBN: 1641462841
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from successful campaigns to show you how to set up an effective social media campaign that drives conversions. If you're striving to become successful in sales, this book contains the resources you are seeking. Learn how to: create an attractive online presence for professionals,navigate the differences between Instagram and LinkedIn,build social media profiles for salespeople,effectively prospect in LinkedIn Groups,send posts at the most opportune times,format a video post, andcreate social media follow-up templates. Social media selling doesn't need to be hard, if you know the system. By following the system in Fill Your Funnel, you will be set up for an amazing year.
Author: Derrick Jensen
Publisher: Chelsea Green Publishing
ISBN: 1931498520
Category : Computers
Languages : en
Pages : 298
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Book Description
Jensen and Draffan look at the way machine readable devices that track our identities and purchases have infiltrated our lives and have come to define our culture.
Author: Brian G. Johnson
Publisher: Morgan James Publishing
ISBN: 1630472972
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.
