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Author: Lisa Merriam
Publisher: Rowman & Littlefield
ISBN: 1538137550
Category : Political Science
Languages : en
Pages : 169
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Book Description
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.
Author: Lisa Merriam
Publisher: Rowman & Littlefield
ISBN: 1538137550
Category : Political Science
Languages : en
Pages : 169
Get Book Here
Book Description
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.
Author: Peter Warren Singer
Publisher: Eamon Dolan Books
ISBN: 1328695743
Category : Computers
Languages : en
Pages : 421
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Book Description
Social media has been weaponized, as state hackers and rogue terrorists have seized upon Twitter and Facebook to create chaos and destruction. This urgent report is required reading, from defense experts P.W. Singer and Emerson T. Brooking.
Author: Raymond J. Batvinis
Publisher: Rowman & Littlefield
ISBN: 1538184915
Category : Political Science
Languages : en
Pages : 355
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Book Description
Agent Link: The Spy Erased from History examines the life of Willaim Wolfe Weisband. It tells the story of his KGB recruitment and working with codebreakers at the top-secret Army Security Agency. The book reveals his motivations for spying, the extent of America’s losses, how he was caught, and the consequences of his treachery.
Author: Daniel W. Drezner
Publisher:
ISBN: 9780815738374
Category : Political Science
Languages : en
Pages : 0
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Book Description
How globalized information networks can be used for strategic advantage Until recently, globalization was viewed, on balance, as an inherently good thing that would benefit people and societies nearly everywhere. Now there is growing concern that some countries will use their position in globalized networks to gain undue influence over other societies through their dominance of information and financial networks, a concept known as "weaponized interdependence." In exploring the conditions under which China, Russia, and the United States might be expected to weaponize control of information and manipulate the global economy, the contributors to this volume challenge scholars and practitioners to think differently about foreign economic policy, national security, and statecraft for the twenty-first century. The book addresses such questions as: What areas of the global economy are most vulnerable to unilateral control of information and financial networks? How sustainable is the use of weaponized interdependence? What are the possible responses from targeted actors? And how sustainable is the open global economy if weaponized interdependence becomes a default tool for managing international relations?
Author: Daniel J. Levitin
Publisher: Penguin
ISBN: 1524742228
Category : Social Science
Languages : en
Pages : 199
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Book Description
Previously Published as A Field Guide to Lies We’re surrounded by fringe theories, fake news, and pseudo-facts. These lies are getting repeated. New York Times bestselling author Daniel Levitin shows how to disarm these socially devastating inventions and get the American mind back on track. Here are the fundamental lessons in critical thinking that we need to know and share now. Investigating numerical misinformation, Daniel Levitin shows how mishandled statistics and graphs can give a grossly distorted perspective and lead us to terrible decisions. Wordy arguments on the other hand can easily be persuasive as they drift away from the facts in an appealing yet misguided way. The steps we can take to better evaluate news, advertisements, and reports are clearly detailed. Ultimately, Levitin turns to what underlies our ability to determine if something is true or false: the scientific method. He grapples with the limits of what we can and cannot know. Case studies are offered to demonstrate the applications of logical thinking to quite varied settings, spanning courtroom testimony, medical decision making, magic, modern physics, and conspiracy theories. This urgently needed book enables us to avoid the extremes of passive gullibility and cynical rejection. As Levitin attests: Truth matters. A post-truth era is an era of willful irrationality, reversing all the great advances humankind has made. Euphemisms like “fringe theories,” “extreme views,” “alt truth,” and even “fake news” can literally be dangerous. Let's call lies what they are and catch those making them in the act.
Author: Daniel W. Drezner
Publisher: Brookings Institution Press
ISBN: 0815738382
Category : Political Science
Languages : en
Pages : 353
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Book Description
" How globalized information networks can be used for strategic advantage Until recently, globalization was viewed, on balance, as an inherently good thing that would benefit people and societies nearly everywhere.Now there is growing concern that some countries will use their position in globalized networks to gain undue influence over other societies through their dominance of information and financial networks, a concept known as “weaponized interdependence.” In exploring the conditions under which China, Russia, and the United States might be expected to weaponize control of information and manipulate the global economy, the contributors to this volume challenge scholars and practitioners to think differently about foreign economic policy, national security, and statecraft for the twenty-first century. The book addresses such questions as: What areas of the global economy are most vulnerable to unilateral control of informationand financial networks? How sustainable is the use of weaponized interdependence? What are the possible responses from targeted actors? And how sustainable is the open global economy if weaponized interdependence becomes a default tool for managing international relations? "
Author: Bob de Graaff
Publisher: Rowman & Littlefield
ISBN: 1538176246
Category : Political Science
Languages : en
Pages : 677
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Book Description
Lifting the Fog: The Secret History of the Dutch Defense Intelligence and Security Service (1912-2022) is unique as a general body of knowledge about the history of the Dutch intelligence and security services since 1913. The chapters alternate between a general historical overview and a number of case studies spread out over the more-than-a-century long history that taken together give a good insight into the main functions of a middle-size military intelligence service as The Netherlands has known. The MIVD is giving the author access to the archives of the MIVD and its predecessors, which normally are closed to outsiders.
Author: Alex
Publisher: Agate Publishing
ISBN: 1572846577
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
Author: David Ekbladh
Publisher: University of Chicago Press
ISBN: 0226820491
Category : History
Languages : en
Pages : 333
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Book Description
Introduction: Knowledge in Exile -- The League Is the Thing: International Society's Super-University -- Plowshares into Swords: Knowledge, Weaponized -- Internationalist Dunkirk: International Society in Exile -- The Rover Boys of Reconstruction: International Society in the American World -- Coda: Great Leaps Forward.
Author: Jay Conrad Levinson
Publisher: HarperCollins
ISBN: 0547347669
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
