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Author: Ihnatenko Mykola
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The subject of the research is theoretical, methodological and practical approaches to the peculiarities of the formation and use of new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers. The purpose of the work is to determine the features and suggest ways to form and use new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic tourism in the context of global restrictions on the movement of people and international tourism activities. The methodological basis of the article is both General scientific and special methods of scientific knowledge. Monographic and historical methods were used in determining the content of tourism products and brands and their evolution; system-structural analysis and synthesis in justifying the types of brands (travel companies, places or destinations, types of tourism and recreation, etc.), advertising and PR-management tools with their promotion; statistical and economic, mathematical modeling and programming in the development of opportunities to attract new products and brands, PR management in marketing strategies for the development of tourism enterprises and rural green tourism enterprises. The article defines the features and suggests ways to form and use new products and brands, PRmanagement technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic types of tourism in the conditions of global restrictions on the movement of people and international tourism activities. It is established that to maintain the competitiveness of enterprises or strengthen the dynamics of their market development, it is advisable to use a rebranding strategy. It is proved that PR management should shape the fashion for recreation and tourism, affirm national human values and feelings of national dignity and patriotism. It is determined that tourism companies should develop more actively external advertising in order to successfully promote their own brands-one of the oldest ways to bring the advertiser's appeal to the General public. The conclusions and results of the article can be used in the educational and scientific process of economic faculties of higher educational institutions. It is advisable to transfer them for practical use in the management of tourist enterprises in order to increase their efficiency on innovative principles. Modern competition conditions are burdened by the coronavirus pandemic. They require tourism enterprises to focus on national tourism markets, domestic tourism and the national consumer at least in the near term. This determines the further differentiation of tourism products and services under a certain brand, taking into account the specific needs of individual groups of customers. This specialization involves creating different brands under the same or different brands that target specific segments of the consumer market.
Author: Ihnatenko Mykola
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
The subject of the research is theoretical, methodological and practical approaches to the peculiarities of the formation and use of new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers. The purpose of the work is to determine the features and suggest ways to form and use new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic tourism in the context of global restrictions on the movement of people and international tourism activities. The methodological basis of the article is both General scientific and special methods of scientific knowledge. Monographic and historical methods were used in determining the content of tourism products and brands and their evolution; system-structural analysis and synthesis in justifying the types of brands (travel companies, places or destinations, types of tourism and recreation, etc.), advertising and PR-management tools with their promotion; statistical and economic, mathematical modeling and programming in the development of opportunities to attract new products and brands, PR management in marketing strategies for the development of tourism enterprises and rural green tourism enterprises. The article defines the features and suggests ways to form and use new products and brands, PRmanagement technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic types of tourism in the conditions of global restrictions on the movement of people and international tourism activities. It is established that to maintain the competitiveness of enterprises or strengthen the dynamics of their market development, it is advisable to use a rebranding strategy. It is proved that PR management should shape the fashion for recreation and tourism, affirm national human values and feelings of national dignity and patriotism. It is determined that tourism companies should develop more actively external advertising in order to successfully promote their own brands-one of the oldest ways to bring the advertiser's appeal to the General public. The conclusions and results of the article can be used in the educational and scientific process of economic faculties of higher educational institutions. It is advisable to transfer them for practical use in the management of tourist enterprises in order to increase their efficiency on innovative principles. Modern competition conditions are burdened by the coronavirus pandemic. They require tourism enterprises to focus on national tourism markets, domestic tourism and the national consumer at least in the near term. This determines the further differentiation of tourism products and services under a certain brand, taking into account the specific needs of individual groups of customers. This specialization involves creating different brands under the same or different brands that target specific segments of the consumer market.
Author: Audrey Gilmore
Publisher: SAGE
ISBN: 9780761941583
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
Author: Roik Oksana
Publisher: International Science Group
ISBN:
Category : Political Science
Languages : en
Pages : 108
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Book Description
In recent years, the sphere of tourism in Ukraine has been going through difficult times. The Covid-19 pandemic has become a challenge for the tourism industry, making domestic travel more popular in Ukraine, as it will take some time to resume international tourism. In the conditions of the coronavirus pandemic and the need to adhere to quarantine restrictions and social distance, it became expedient to develop such types of tourism as green (rural) and ecological tourism. To this end, the “Guidelines (Protocol) for the provision of rural green tourism services (rural hospitality) in the corona- and post-coronavirus period” were developed, which states that: “Within 2020 – the year of tourism development in rural areas, NGO Rural Green Tourism in Ukraine” in cooperation with the National Tourism Organization of Ukraine joined the global initiative of the World Travel and Tourism Council (WTTC) #Safe travels. Experts of the Union and the EU Project Geographical Indications in Ukraine and partners developed a Protocol to adapt the work of farmsteads with priority to protect human health and effectively mitigate the effects of the COVID-19 pandemic. Its implementation will allow the owners of rural estates that provide rural green tourism services: to take effective practical measures to reduce the risk of coronavirus disease COVID-19 as owners of rural estates, their families, and tourists; to gain additional competitive advantage, guaranteeing the tourist increased attention to the protection of his health; to improve the quality of rural green tourism services (rural hospitality) taking into account the sanitary and hygienic requirements and the requirements of social distancing. The next terrible event for Ukraine was the war. On February 24, 2022, the Russian Federation launched a full-scale, aggressive war against Ukraine on the land, sea, and the air using units of the armed forces, heavy ground weapons, including long-range artillery, missiles, naval ships, and military aircraft. The invasion has already resulted in significant civilian casualties, mass destruction, and damage to Ukraine’s infrastructure and natural heritage. Russian troops are attacking peaceful Ukrainian towns and villages from various directions, including the temporarily occupied Donbas and Crimea and the north-eastern region. This is an act of war, an attack on the sovereignty and territorial integrity of Ukraine, and a gross violation of the UN Charter and fundamental norms and principles of international law. Russia’s military action is undoubtedly an unjustified and unprovoked act of aggression against independent and sovereign Ukraine, as well as a violation of all existing norms of international law on nature protection, sustainable development, humanitarian law, basic morals, and principles of human coexistence. In addition to the most obvious consequences of the war in many regions of Ukraine, such as deaths, destruction of homes, general destruction, and poverty, the war worsens the country’s economic situation, threatens the environment, and worsens social living conditions. Therefore, at the current stage of economic development and given the current situation in the world, it is important for the survival of businesses in the war in Ukraine is the search for modern methods and tools for managing business processes, which should be based on the principles of their adaptation to changing conditions innovative technologies. Service companies respond extremely quickly to changes and new challenges, which are characterized by a significant level of dynamism, diversification of offers in the services market, and fierce competition. Therefore, innovations are transformed into a decisive factor in determining new technologies for managing business processes of enterprises in the service sector of the regions, in particular the hotel and restaurant and tourism business. Henderson I. L., Avis M. and Tsui W. K. T., Wikhamn W., Armbrecht J. and Wikhamn B. R., Sipe L. J., Verreynne M. L., Williams A. M., Ritchie B. W., Gronum S. and Betts K. S., Thomas R. and Wood E. are considered the application of innovation potential and substantiation of economic need for innovations. Charkina T. Yu. Martseniuk L.V. Zadoia V.O. and Pikulina O.V., Smyrnov I., Liubitseva O., Kulinyak I., Zhigalo I., Yarmola K., Hrebeniuk H., Charkina T., Martseniuk L., Pikulina O. have proposed some solutions in the innovative management of enterprises and the formation of the technological component through the introduction of information systems and models, economic mechanism of sustainable tourism, marketing management of tourism enterprises, and organizational aspects of the tourism market, partially highlighting innovation strategy. The works of these authors are a significant contribution to the development of the theory of innovative management of tourism enterprises. However, today there are a limited number of publications on the development of innovations in tourism in wartime. The paper contains a review of various scientific approaches to definition of the term «innovation in tourism», to classifying innovations and evaluating the innovation activity of enterprises, to find out their applicability in the tourism industry. The author’s review of the literature sources allows for outlining the features of innovations in tourism, originating from their service character and the focus on improving interactions with consumer, for the best possible satisfaction of consumer needs, and for determining their role in increasing the competitiveness of enterprises in the tourism industry. In order to achieve the goal, the following tasks have been defined: to investigate the categorical apparatus of the concept of “innovation in tourism” (it will define the essence of this category); to offer a classification of types of innovations in the tourism business on the basis of the views of both domestic and foreign scholars; to provide a basic model for the development of innovations in the field of tourism services. The essence of the innovative approach in tourism is the creation of new and improvement of existing services, development of new markets, strategic business alliances, active introduction of modern information technology, new forms and methods of management. The effective use of innovations will lead to the creation of competitive tourism products and services both in the national and international markets. The expert evaluation study results of the innovation implementation state by tourism enterprises of the region are presented, the essence of which is the need to significantly expand and strengthen the innovation activity sphere, which should fulfil a connecting function between science, tourism business, state authorities and local governments. The practical application of such a proposal in the innovative development of the tourism sector will not only increase the competitiveness of the enterprise but also evaluate the feasibility of introducing new types of tourism products and services.
Author: David Leslie
Publisher: Routledge
ISBN: 1135217645
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
The tourism industry has increasingly recognized and responded to growing environmental concerns. In recent years, there has been an emergence of a variety of categories of tourism considered more environmentally friendly: green, eco-tourism, and sustainable tourism. Much of the literature that has addressed these developments has been orientated to the destination locale or specific to a development. These texts have not sought to investigate and examine the response of government/national tourist organizations to the international sustainability agenda and the responses/actions of tourism enterprises to this "greening" agenda. This text aims to address this remarkable gap. This indispensable contribution to the field provides a comprehensive, state of the art perspective on progress towards the objectives of sustainable development within the tourism sector across the globe by focusing on the environmental performance and adoption of environmental management systems by tourism enterprises.
Author: Steven Pike
Publisher: Routledge
ISBN: 1136002669
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author: T. Moilanen
Publisher: Springer
ISBN: 0230584594
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Author: Xiaoxia Huang
Publisher: CRC Press
ISBN: 1000581586
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
With the rapid development and drastic change of the world economy, "Digital Finance", "Internet Finance", "Science and Technology Finance" have become new hotspots, which also represent the future trend of economy development in the era of big data. Enterprises are facing more uncertainty, opportunities coexist with challenges. There are more possibilities for economic development and enterprise management to accelerate the integration of cutting-edge research results, to deepen hot topics discussion and to promote opinion exchanges among academic and business circles. The Sixth International Conference on Economic and Business Management (FEBM2021) was successfully held online on October 16-17, 2021, and aimed to provide a platform for researchers, engineers, academics as well as industry professionals from all over the world to present their latest research findings and development activities in economic and business management. These proceedings include 51 accepted articles selected from 94 submissions.
Author: Philip F. Xie
Publisher: Edward Elgar Publishing
ISBN: 1803923598
Category : Business & Economics
Languages : en
Pages : 491
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Book Description
Timely and accessible, this Handbook offers a thorough account of the growth, development, and changes in the field of tourism planning over recent decades. With contributions from an interdisciplinary and international range of top scholars, it examines critical issues and challenges facing contemporary tourism planning. Covering research at local, national, and global levels, chapters unpack and frame planning strategies in various destinations, expanding the definition of tourism planning to encompass a range of successful case studies.
Author: Akbaba, Atilla
Publisher: IGI Global
ISBN: 1799830322
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The tourism and hospitality industries are seeing continued success, which is why so many new businesses are trying to find a foothold in the field. However, the functions and responsibilities of management differ heavily between organizations within the tourism industry, such as the differences faced by big chain hotels, family owned hotels, and individually owned hotels. Understanding the methods of managing such companies is vital to ensuring their success. Industrial and Managerial Solutions for Tourism Enterprises is a pivotal reference source that focuses on the latest developments on management in the tourism and hospitality industries. Highlighting a range of topics including core competency, customer relationship management, and departmental relationships, this book is ideally designed for managers, restaurateurs, tour developers, destination management professionals, travel agencies, tourism media journalists, hotel managers, management consulting companies, human resources professionals, performance evaluators, researchers, academicians, and students.
Author: Charles Blankson
Publisher: Routledge
ISBN: 1351038052
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.
