Watertight Marketing

Watertight Marketing PDF Author: Bryony Thomas
Publisher: Ecademy Press
ISBN: 1908746343
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.

Watertight Marketing

Watertight Marketing PDF Author: Bryony Thomas
Publisher: Ecademy Press
ISBN: 1908746343
Category : Business & Economics
Languages : en
Pages : 297

Get Book

Book Description
Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.

Watertight Marketing

Watertight Marketing PDF Author: Bryony Thomas
Publisher: SRA Books
ISBN: 1913474003
Category : Business & Economics
Languages : en
Pages : 233

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Book Description
Are you wasting time on marketing? The sad truth is that most businesses are. But there is an answer, and it’s in this book! Even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. Money and energy is wasted on running the marketing taps, whilst potential revenue pours from a very leaky bucket. Join the thousands of businesses already using the tested and trusted Watertight Marketing methodology and discover how you too can put it into action to cut through the hype, make a clear plan and take control of your marketing to: create consistent routes to customers you’ll love, successfully scale your sales results, and significantly and sustainably increase your profits. This is the book that actually delivers what so many others promise. You’ll discover inspiring true stories of businesses like yours that have doubled, tripled and even 10x revenue and profit. And, just like them, you’ll unlock the proven and powerful toolkit that builds an enduring process that will deliver profitable results, year after year. 20% of all royalties will be donated to Pancreatic Cancer UK.

Developing Successful Marketing Strategies

Developing Successful Marketing Strategies PDF Author: Gary W. Randazzo
Publisher: Business Expert Press
ISBN: 1606499610
Category : Business & Economics
Languages : en
Pages : 166

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Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Experiential Speaking

Experiential Speaking PDF Author: Jackie Barrie
Publisher: Lulu.com
ISBN: 0956593364
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
Attention spans are dropping. Audience members expect to be included. Clients increasingly request interaction. As a speaker, trainer, presenter or facilitator who can truly engage your audience, you'll get better results, better feedback and more bookings. In this book, you'll find ideas for icebreakers and revision exercises, ways to break big groups into smaller ones, audience voting methods that are more imaginative than a simple show of hands, and more, much more. All the exercises are creative, fun and easy to run. They're adaptable to suit your own learning outcomes. And they mean your audience will be more engaged and therefore more likely to remember your message.

Valuable Content Marketing

Valuable Content Marketing PDF Author: Sonja Jefferson
Publisher: Kogan Page Publishers
ISBN: 0749473282
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.

Bergdorf Blondes

Bergdorf Blondes PDF Author: Plum Sykes
Publisher: Penguin UK
ISBN: 0141903031
Category : Fiction
Languages : en
Pages : 267

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Book Description
If you think Brazilian is a nationality, that PJ's are pyjamas and that Beyond is somewhere far away, then you have never met a Bergdorf Blonde. Plum Syke's heroine is British but has moved to America, working for a glossy magazine. She takes us with her into the glamorous world of Park Avenue Princesses who careen through New York in search of the ever elusive 'Fiance,' the perfect fake tan and that Chanel from the sample sale. In a fabulously witty style, Plum Sykes makes us root for her glorious heroine all the way from New York to the South of France and back by PJ (private jet.) She will get her Harry Winston and her Vera Wang wedding dress yet!

Wisdom and Eloquence

Wisdom and Eloquence PDF Author: Robert Littlejohn
Publisher: Crossway
ISBN: 1433517086
Category : Religion
Languages : en
Pages : 226

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Book Description
To succeed in the world today, students need an education that equips them to recognize current trends, to be creative and flexible to respond to changing circumstances, to demonstrate sound judgment to work for society's good, and to gain the ability to communicate persuasively.

The Story Book

The Story Book PDF Author: David Baboulene
Publisher: Dreamengine Media Limited
ISBN: 9780955708923
Category : Short story
Languages : en
Pages : 256

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Book Description
`Fantastic. A bible for writers.` Bookshelf Author, scriptwriter, story consultant and Ph.D scholar of narrative theory, David Baboulene, helps you to understand what makes stories that grip. With invaluable new thinking on subtext plus insights on story success from: Bob Gale: Legendary Hollywood scriptwriter and producer of the Back to the Future trilogy. Lee Child: 16 million Jack Reacher novels sold in 43 countries and 29 languages. Willy Russell: celebrated playwright and film maker of classics such as Shirley Valentine, Educating Rita, Blood Brothers... John Sullivan: television comedy writing legend - Only Fools and Horses, Citizen Smith, Just Good Friends... Simply a must-read for anyone wanting to understand how to turn ideas into stories that sell. "Receiving a publishing deal was a dream turned reality, and The Story Book helped me obtain this achievement. A practical, yet engaging guide, every writer should read. "David Baboulene is truly a master when it comes to the science behind storytelling." Craig Hinde (Director). Here is what I have in my acknowledgment page: 'David Baboulene-I did it and you're a heck of a teacher!' " Kerri Cuevas - Author of Deadly Kisses.

China Now

China Now PDF Author: N. Mark Lam
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
Publisher description

Sanctuary

Sanctuary PDF Author: Emily Rapp Black
Publisher: Random House
ISBN: 0525510958
Category : Biography & Autobiography
Languages : en
Pages : 240

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Book Description
“[An] often beautiful jewel of a book . . . Black’s power as a writer means she can take us with her to places that normally our minds would refuse to go.”—The New York Times Book Review (Editors’ Choice) From the New York Times bestselling author of The Still Point of the Turning World comes an incisive memoir about how she came to question and redefine the concept of resilience after the trauma of her first child’s death. “Congratulations on the resurrection of your life,” a colleague wrote to Emily Rapp Black when she announced the birth of her second child. The line made Rapp Black pause. Her first child, a boy named Ronan, had died from Tay-Sachs disease before he turned three years old, an experience she wrote about in her second book, The Still Point of the Turning World. Since that time, her life had changed utterly: She left the marriage that fractured under the terrible weight of her son’s illness, got remarried to a man who she fell in love with while her son was dying, had a flourishing career, and gave birth to a healthy baby girl. But she rejected the idea that she was leaving her old life behind—that she had, in the manner of the mythical phoenix, risen from the ashes and been reborn into a new story, when she still carried so much of her old story with her. More to the point, she wanted to carry it with her. Everyone she met told her she was resilient, strong, courageous in ways they didn’t think they could be. But what did those words mean, really? This book is an attempt to unpack the various notions of resilience that we carry as a culture. Drawing on contemporary psychology, neurology, etymology, literature, art, and self-help, Emily Rapp Black shows how we need a more complex understanding of this concept when applied to stories of loss and healing and overcoming the odds, knowing that we may be asked to rebuild and reimagine our lives at any moment, and often when we least expect it. Interwoven with lyrical, unforgettable personal vignettes from her life as a mother, wife, daughter, friend, and teacher, Rapp Black creates a stunning tapestry that is full of wisdom and insight.