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Author: Ann De Vaney
Publisher: State University of New York Press
ISBN: 1438400659
Category : Education
Languages : en
Pages : 260
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Book Description
Channel One, an electronic curriculum that was developed primarily to sell products in the marketplace, is cablecast daily to approximately twelve-thousand public high schools in the United States. About one quarter of our public secondary schools have been wired by Whittle Communications, a private company, for the delivery of this required news program. This translates to a captive audience for advertisements of around eight- to nine-million teens. The political, economic, social, and cognitive impact of Channel One will be vast. How did school board members and administrators arrive at the decision to include Channel One in their districts? What is the form and content of news and advertising on Channel One? Do students pay attention to the news? To the ads? Do students learn from Channel One? These questions, among others, are addressed in this book. By employing various forms of discourse analyses, critical theory, rhetorical analysis, structural and post-structural readings, descriptive case studies, and traditional-effects studies, the authors provide a thorough investigation into Channel One.
Author: Ann De Vaney
Publisher: State University of New York Press
ISBN: 1438400659
Category : Education
Languages : en
Pages : 260
Get Book Here
Book Description
Channel One, an electronic curriculum that was developed primarily to sell products in the marketplace, is cablecast daily to approximately twelve-thousand public high schools in the United States. About one quarter of our public secondary schools have been wired by Whittle Communications, a private company, for the delivery of this required news program. This translates to a captive audience for advertisements of around eight- to nine-million teens. The political, economic, social, and cognitive impact of Channel One will be vast. How did school board members and administrators arrive at the decision to include Channel One in their districts? What is the form and content of news and advertising on Channel One? Do students pay attention to the news? To the ads? Do students learn from Channel One? These questions, among others, are addressed in this book. By employing various forms of discourse analyses, critical theory, rhetorical analysis, structural and post-structural readings, descriptive case studies, and traditional-effects studies, the authors provide a thorough investigation into Channel One.
Author: Robert Freedman
Publisher: Algora Publishing
ISBN: 0875867162
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Let me place on your radar screen an issue that for most people goes by unnoticed. Every day it is there for all of us to see and hear ? if we can just notice it for that first time. This is the rising use of media, the use of media in abusive, penetrating ways. Our freedom to choose whether or not we consume that media is taken away from us.
Author: Ralph Nader
Publisher: Seven Stories Press
ISBN: 9781583226292
Category : Political Science
Languages : en
Pages : 524
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Book Description
Ralph Nader is one of America’s most controversial—and uncompromising— public figures. He is a man on a mission who believes that taking on the powers that be involves more than just talking about it—it also means taking action. From car safety in the 1960s to opposition to the World Trade Organization in the 1990s, Nader’s work has increased government responsiveness to citizens, served as a check against the abuse of power by big business, and shaped the political consciousness of a nation. Nader’s sense of mission is infused in all of his work, especially his weekly columns. In Pursuit of Justice, a collection of Nader’s most recent, trenchant articles written in the years immediately following the publication of The Ralph Nader Reader, Nader addresses a broad array of issues, among them: corporate crime and power, government accountability, media control, consumer rights, healthcare, congressional reform, nuclear power and energy, racial discrimination, poverty, food and drug safety, air and water pollution, fair taxation, product liability protection, union democracy, living family wage, unfair lending practices, community radio, industrial hemp, banking, pension law, telecommunications and the importance of character. Nader has even sponsored consumer initiatives to reform university governance, educational testing, daily newspapers, women's health care, legal services, and professional sports—all of which are reflected in these sharp and sometimes humorous essays. As informative as it is pleasurable to read, section after section of In Pursuit of Justice slices through government and corporate propaganda and reveals the corruption, bias and injustice that all too often connect politics with big business, thereby impeding the pursuit of justice. Collecting more than one hundred of his most recent writings, In Pursuit of Justice conveys Nader's inimitable sense of both the global political economy and our nation's democratic promise.
Author: Lawrence Grossberg
Publisher: SAGE
ISBN: 9780761925446
Category : Language Arts & Disciplines
Languages : en
Pages : 524
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Book Description
Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.
Author: Catherine Gidney
Publisher: Between the Lines
ISBN: 1771134275
Category : Education
Languages : en
Pages : 323
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Book Description
White Spot, a popular BC restaurant chain, solicits hamburger concepts from third and fourth grade students and one of the student’s ideas becomes a feature on the kids’ menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community swathed in corporate swag, temporary tattoos, and a new “Home Depot song” written by a teacher and sung by the children. Kindergarten students return home with a school district-prescribed dental hygiene flyer featuring a maze leading to a tube of Crest toothpaste. Schools receive five cents for each flyer handed to a student. While commercialism has existed in our schools for over a century, the corporate invasion of our schools reached unprecedented heights in the 1990s and 2000s after two decades of federal funding cuts and an increasing tendency to apply business models to the education system. Constant cutbacks have left school trustees, administrators, teachers, and parents with difficult decisions about how to finance programs and support students. Meanwhile, studies on the impact of advertising and consumer culture on children make clear that the effects are harmful both to the individual child and the broader culture. Captive Audience explores this compelling history of branding the classroom in Canada.
Author: Sara E. Quay
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 548
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Book Description
This book offers an exploration of the comprehensive impact of the events of September 11, 2001, on every aspect of American culture and society. On Thanksgiving day after September 11, 2001, comic strip creators directed readers to donate money in their artwork, generating $50,000 in relief funds. The world's largest radio network, Clear Channel, sent a memo to all of its affiliated stations recommending 150 songs that should be eliminated from airplay because of assumptions that their lyrics would be perceived as offensive in light of the events of 9/11. On the first anniversary of September 11th, choirs around the world performed Mozart's Requiem at 8:46 am in each time zone, the time of the first attack on the World Trade Center. These examples are just three of the ways the world—but especially the United States—responded to the events of September 11, 2001. Each chapter in this book contains a chronological overview of the sea of changes in everyday life, literature, entertainment, news and media, and visual culture after September 11. Shorter essays focus on specific books, TV shows, songs, and films.
Author: Deron R. Boyles
Publisher: Routledge
ISBN: 1135606927
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This book challenges readers to consider the consequences of commercialism and business influences on and in schools. Critical essays examine the central theme of commercialism via a unique multiplicity of real-world examples. Topics include: *privatization of school food services; *oil company ads that act as educational policy statements; *a parent's view of his child's experiences in a school that encourages school-business partnerships; *commercialization and school administration; *teacher union involvement in the school-business partnership craze currently sweeping the nation; *links between education policy and the military-industrial complex; *commercialism in higher education, including marketing to high school students, intellectual property rights of professors and students, and the bind in which professional proprietary schools find themselves; and *the influence of conservative think tanks on information citizens receive, especially concerning educational issues and policy. Schools or Markets?: Commercialism, Privatization, and School-Business Partnerships is compelling reading for all researchers, faculty, students, and education professionals interested in the connections between public schools and private interests. The breadth and variety of topics addressed make it a uniquely relevant text for courses in social and cultural foundations of education, sociology of education, educational politics and policy, economics of education, philosophy of education, introduction to education, and cultural studies in education.
Author: Kevin R. Grazier
Publisher: Springer
ISBN: 331954215X
Category : Science
Languages : en
Pages : 427
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Book Description
Informative, entertaining and upbeat, this book continues Grazier and Cass's exploration of how technology, science, and scientists are portrayed in Hollywood productions. Both big and small-screen productions are featured and their science content illuminated—first by the authors and subsequently by a range of experts from science and the film world. Starring roles in this volume are played by, among other things, computers (human and mechanical), artificial intelligences, robots, and spacecraft. Interviews with writers, producers, and directors of acclaimed science-themed films stand side by side with the perspectives of scientists, science fiction authors, and science advisors. The result is a stimulating and informative reading experience for the layperson and professional scientist or engineer alike. The book begins with a foreword by Zack Stentz, who co-wrote X-Men: First Class and Thor, and is currently a writer/producer on CW’s The Flash.
Author: Alex Molnar
Publisher: Routledge
ISBN: 0429968779
Category : Education
Languages : en
Pages : 238
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Book Description
Giving Kids the Business exposes the ways in which corporate America is turning schools into profit centers, the curriculum into an advertising vehicle, and children into a cash crop. Learn how market-oriented school reforms take money out of your pocket and lower the quality of public education. This book sounds the alarm over schools being used by marketers to pitch their products to our nations children. }The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and social commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences.Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermic eruption (compliments of General Mills). Imagine your daughter being taught a lesson about self-esteem by being asked to think about good hair days and bad hair days (compliments of Revlon.) Imagine that to cap off a day of world class learning, your childs teacher shows a videotape that explains that the Valdez oil spill wasnt so bad after all (compliments of Exxon). Giving Kids the Business explains why hot-button proposals like Channel One, an advertising-riddled television program for schools; for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; and the relentless interference of corporations in the school curriculum spell trouble for Americas future. Anyone curious about how schools are being turned into marketing vehicles, how education is being recast as a commercial transaction, and how children are being cultivated as a cash crop will want to read Giving Kids the Business. } The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and social commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences.Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermic eruption (compliments of General Mills). Imagine your daughter being taught a lesson about self-esteem by being asked to think about good hair days and bad hair days (compliments of Revlon.) Imagine that to cap off a day of world class learning, your childs teacher shows a videotape that explains that the Valdez oil spill wasnt so bad after all (compliments of Exxon). Giving Kids the Business explains why hot-button proposals like Channel One, an advertising-riddled television program for schools; for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc. ; taxpayer-financed vouchers for private schools; and the relentless interference of corporations in the school curriculum spell trouble for Americas children.With political races, legislative issues, and judicial challenges regarding education reform from Massachusetts to California, this book will explain whats behind the headlines in every state.
Author: Suliman Mohamed Fati
Publisher: John Wiley & Sons
ISBN: 1119397901
Category : Technology & Engineering
Languages : en
Pages : 286
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Book Description
A guide to the current technologies related to the delivery process for both live and on-demand services within IPTV delivery networks IPTV Delivery Networks is an important resource thatoffers an in-depth discussion to the IPTV (Internet Protocol Television) delivery networks for both live and on demand IPTV services.This important book also includes a review of the issues and challenges surrounding the delivery of IPTV over various emerging networking and communications technologies. The authors — an international team of experts — introduce a framework for delivery network applicable for live and video-on-demand services. They review the fundamental issues of IPTV delivery networks and explore the QoS (Quality of Service) issue for IPTV delivery networks that highlights the questions of security and anomaly detection as related to quality. IPTV Delivery Networks also contains a discussion of the mobility issues and next-generation delivery networks. This guide captures the latest available and usable technologies in the field and: Explores the technologies related to delivery process for both live (real time) and on demand services in highly accessible terms Includes information on the history, current state and future of IPTV delivery Reviews all the aspects of delivery networks including storage management, resource allocation, broadcasting, video compression, QoS and QoE Contains information on current applications including Netflix (video on demand), BBC iPlayer (time-shifted IPTV) and live (real time) streaming Written for both researchers and industrial experts in the field of IPTV delivery networks. IPTV Delivery Networks is a groundbreaking book that includes the most current information available on live and on demand IPTV services.
