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Author: Anne C. Rose
Publisher: Rowman & Littlefield
ISBN: 9780742532632
Category : History
Languages : en
Pages : 280
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Book Description
In this comprehensive and insightful reinterpretation of antebellum culture, Anne C. Rose analyzes the major shifts in intellectual life that occurred between 1830 and 1860 while exploring three sets of concepts that provided common languages-Christianity, democracy, capitalism. Whereas many interpretations of American culture in this period have emphasized a single theme or have been preoccupied with the ensuing Civil War, Rose considers sharply divergent tendencies in religion and politics and a wide range of reformers, authors, and other public figures.
Author: Anne C. Rose
Publisher: Rowman & Littlefield
ISBN: 9780742532632
Category : History
Languages : en
Pages : 280
Get Book Here
Book Description
In this comprehensive and insightful reinterpretation of antebellum culture, Anne C. Rose analyzes the major shifts in intellectual life that occurred between 1830 and 1860 while exploring three sets of concepts that provided common languages-Christianity, democracy, capitalism. Whereas many interpretations of American culture in this period have emphasized a single theme or have been preoccupied with the ensuing Civil War, Rose considers sharply divergent tendencies in religion and politics and a wide range of reformers, authors, and other public figures.
Author: Joseph A. Pratt
Publisher: Texas A&M University Press
ISBN: 9781585441853
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
The National Petroleum Council (NPC) emerged out of the close cooperation between the petroleum industry and the federal government during World War II. An industry-financed advisory committee designed to work closely with the Department of the Interior, it enjoyed a remarkable independence from political or financial pressures. Including representatives of all phases of the petroleum business, the NPC could reach deep within the industry for information on vital issues. In the last fifty-plus years, the Council has evolved into a voice of the marketplace, analyzing conditions in the petroleum industry at the request of the government and publishing its findings in reports widely considered authoritative and useful. Three uniquely qualified historians here chronicle the development and contributions of the NPC to both the energy industry and the American market. While technological advances, skyrocketing world demand, the rise of OPEC, and far-reaching regulatory initiatives have fundamentally transformed the petroleum industry's structure and operating environment, the National Petroleum Council has remained a reliable source of authoritative information. Joseph A. Pratt, William H. Becker, and William McClenahan, Jr., analyze the choices and strategies that have given the Council the adaptability and resilience to survive and remain important. The authors look also at the actual reports generated by the Council--more than two hundred studies to date--and the impact they have had on both government and business. They examine the NPC's ability to tap information and personnel from all sectors of the industry and to fund from industry resources studies that would have exceeded the pockets of the federal government. They consider the way the Council has managed to encompass the varied viewpoints within a diverse, highly competitive industry, and particularly to bridge the sharp historical division between the "majors" and the "independents." Finally, the authors analyze the one political concern that has remained constant for the industry: antitrust. This engagingly written book not only sheds light on the petroleum industry and its regulatory context, but also addresses the larger questions of the U.S. government's relations with the industries it regulates.
Author: Ernan Roman
Publisher: McGraw Hill Professional
ISBN: 0071743081
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them. This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.
Author: Oheta Sophia
Publisher:
ISBN: 9789449872553
Category : Drama
Languages : en
Pages : 0
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Book Description
"Voices from the Marketplace: Stories of Trade and Commerce" unveils the intricate tapestry of life within a bustling marketplace, where traders, vendors, and community leaders navigate a web of secrets, rivalries, and redemption. As the sun rises and sets over cobblestone streets and bustling stalls, readers are drawn into a world where greed and ambition collide with integrity and compassion. From the trials of a smuggler risking everything for profit to the revelations that shake the very foundation of the marketplace, each chapter weaves a suspenseful tale of human resilience and the power of unity in the face of adversity. Through vivid storytelling and compelling characters, this literary fiction illuminates the triumph of justice over corruption, leaving readers spellbound until the final page. "Voices from the Marketplace" invites readers to embark on a journey of discovery and redemption-a journey that will leave them forever changed.
Author: R. Eric Reidenbach
Publisher: CRC Press
ISBN: 1420093312
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
Author: Titilayo Ufomata
Publisher: Kraft Books Limited
ISBN:
Category : Nigeria
Languages : en
Pages : 80
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Book Description
Author: Mercedes Lackey
Publisher: Baen Publishing Enterprises
ISBN: 1618241230
Category : Fiction
Languages : en
Pages : 496
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Book Description
A GHOST OF A CHANCE A voice, an icy, whispering voice, came out of the darkness from all around her; from everywhere, yet nowhere. It could have been born of her imagination, yet Rune knew the voice was the Ghost's, and that to run was to die. Instantly, but in terror that would make dying seem to last an eternity. "Why have you come here, stupid child " it murmured, as fear urged her to run away. "Why were you waiting here For me Foolish child, do you not know what I am What I could do to you " Rune had to swallow twice before she could speak, and even then her voice cracked and squeaked with fear. "I've come to fiddle for you-sir " she said, gasping for breath between each word, trying to keep her teeth from chattering. The Ghost laughed, a sound with no humor in it, the kind of laugh that called up empty wastelands and icy peaks. "Well, then, girl. Fiddle, then. And pray to that Sacrificed God of yours that you fiddle well, very well. If you please me, if you continue to entertain me until dawn, I shall let you live, a favor I have never granted any other. But I warn you-the moment my attention lags, little girl-you'll die like all the others and you will join all the others in my own private little Hell." At the publisher's request, this title is sold without DRM (Digital Rights Management).
Author: John Hedeman
Publisher: eBook Partnership
ISBN: 1912022478
Category : Consumer behavior
Languages : en
Pages : 215
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Book Description
When we wake up, many of us have some idea as to what the day may hold. Though not everything is planned; we have a degree of control; we have backup options; and we can see some event or destination on the horizon. We have dreams, aspirations, expectations for fulfillment. If something goes wrong, we probably have a support system in place. Many people throughout the world live without these certainties and margins of error. Those living below the poverty line encounter many extreme challenges. Yet they feel the awe of each new day. They feel the broadening of their minds. They feel the deep connections that lead them to care for others.Within these pages you will find amazing stories of people in subsistence contexts - stories of poverty, struggles, brilliance, ingenuity, character, and the enduring human spirit. Explore the lives of these individuals brought to the forefront in their own voices. Seek this experience and listen to Voices From Subsistence Marketplaces.
Author: Guillaume D. Johnson
Publisher: Springer
ISBN: 3030117111
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Author: Ellen Wayland-Smith
Publisher: University of Chicago Press
ISBN: 022648646X
Category : History
Languages : en
Pages : 280
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Book Description
The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
