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Viral Marketing

Viral Marketing PDF Author: Karen Nelson-Field
Publisher: OUP Australia & New Zealand
ISBN: 9780195527988
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.