Author: V.E. Schwab
Publisher:
ISBN: 9781789099744
Category :
Languages : en
Pages : 0
Book Description
Vicious and Vengeful Slipcase
Author: V.E. Schwab
Publisher:
ISBN: 9781789099744
Category :
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9781789099744
Category :
Languages : en
Pages : 0
Book Description
Vengeful
Author: V. E. Schwab
Publisher: Tor Books
ISBN: 0765387549
Category : Fiction
Languages : en
Pages : 441
Book Description
*NEW YORK TIMES BESTSELLER* *2018 GOOD READS CHOICE AWARD WINNER FOR BEST SCIENCE FICTION CATEGORY* A super-powered collision of extraordinary minds and vengeful intentions—#1 New York Times bestselling author V. E. Schwab returns with the thrilling follow-up to Vicious. Magneto and Professor X. Superman and Lex Luthor. Victor Vale and Eli Ever. Sydney and Serena Clarke. Great partnerships, now soured on the vine. But Marcella Riggins needs no one. Flush from her brush with death, she’s finally gained the control she’s always sought—and will use her new-found power to bring the city of Merit to its knees. She’ll do whatever it takes, collecting her own sidekicks, and leveraging the two most infamous EOs, Victor Vale and Eli Ever, against each other. With Marcella's rise, new enmities create opportunity--and the stage of Merit City will once again be set for a final, terrible reckoning. Entertainment Weekly's 27 Female Authors Who Rule Sci-Fi and Fantasy Right Now “Readers won't be able to put down this dark and riveting tale of power and revenge.”—Kirkus Reviews, starred Praise for Vicious “Schwab's characters feel vital and real, never reduced to simple archetypes...In a genre that tends toward the flippant or pretentious, this is a rare superhero novel as epic and gripping as any classic comic. Schwab's tale of betrayal, self-hatred, and survival will resonate with superhero fans as well as readers who have never heard of Charles Xavier or Victor von Doom.”—Publishers Weekly (starred review) "V. E. Schwab's Vicious is the superhero novel I've been waiting for: fresh, merciless, and yes, vicious. Wow."—Mira Grant, New York Times bestselling author of Blackout Villians #1 Vicious #2 Vengeful "Warm Up" (short story) At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Publisher: Tor Books
ISBN: 0765387549
Category : Fiction
Languages : en
Pages : 441
Book Description
*NEW YORK TIMES BESTSELLER* *2018 GOOD READS CHOICE AWARD WINNER FOR BEST SCIENCE FICTION CATEGORY* A super-powered collision of extraordinary minds and vengeful intentions—#1 New York Times bestselling author V. E. Schwab returns with the thrilling follow-up to Vicious. Magneto and Professor X. Superman and Lex Luthor. Victor Vale and Eli Ever. Sydney and Serena Clarke. Great partnerships, now soured on the vine. But Marcella Riggins needs no one. Flush from her brush with death, she’s finally gained the control she’s always sought—and will use her new-found power to bring the city of Merit to its knees. She’ll do whatever it takes, collecting her own sidekicks, and leveraging the two most infamous EOs, Victor Vale and Eli Ever, against each other. With Marcella's rise, new enmities create opportunity--and the stage of Merit City will once again be set for a final, terrible reckoning. Entertainment Weekly's 27 Female Authors Who Rule Sci-Fi and Fantasy Right Now “Readers won't be able to put down this dark and riveting tale of power and revenge.”—Kirkus Reviews, starred Praise for Vicious “Schwab's characters feel vital and real, never reduced to simple archetypes...In a genre that tends toward the flippant or pretentious, this is a rare superhero novel as epic and gripping as any classic comic. Schwab's tale of betrayal, self-hatred, and survival will resonate with superhero fans as well as readers who have never heard of Charles Xavier or Victor von Doom.”—Publishers Weekly (starred review) "V. E. Schwab's Vicious is the superhero novel I've been waiting for: fresh, merciless, and yes, vicious. Wow."—Mira Grant, New York Times bestselling author of Blackout Villians #1 Vicious #2 Vengeful "Warm Up" (short story) At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Vicious
Author: V. E. Schwab
Publisher: Tor Books
ISBN: 1466822171
Category : Fiction
Languages : en
Pages : 367
Book Description
V. E. Schwab's New York Times bestseller Vicious is a masterful tale of ambition, jealousy, desire, and superpowers. Victor and Eli started out as college roommates—brilliant, arrogant, lonely boys who recognized the same sharpness and ambition in each other. In their senior year, a shared research interest in adrenaline, near-death experiences, and seemingly supernatural events reveals an intriguing possibility: that under the right conditions, someone could develop extraordinary abilities. But when their thesis moves from the academic to the experimental, things go horribly wrong. Ten years later, Victor breaks out of prison, determined to catch up to his old friend (now foe), aided by a young girl whose reserved nature obscures a stunning ability. Meanwhile, Eli is on a mission to eradicate every other super-powered person that he can find—aside from his sidekick, an enigmatic woman with an unbreakable will. Armed with terrible power on both sides, driven by the memory of betrayal and loss, the archnemeses have set a course for revenge—but who will be left alive at the end? In Vicious, V. E. Schwab brings to life a gritty comic-book-style world in vivid prose: a world where gaining superpowers doesn't automatically lead to heroism, and a time when allegiances are called into question. "A dynamic and original twist on what it means to be a hero and a villain. A killer from page one...highly recommended!" —Jonathan Maberry, New York Times bestselling author of Marvel Universe vs The Avengers and Patient Zero One of Publishers Weekly's Best Fantasy Books of 2013 At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Publisher: Tor Books
ISBN: 1466822171
Category : Fiction
Languages : en
Pages : 367
Book Description
V. E. Schwab's New York Times bestseller Vicious is a masterful tale of ambition, jealousy, desire, and superpowers. Victor and Eli started out as college roommates—brilliant, arrogant, lonely boys who recognized the same sharpness and ambition in each other. In their senior year, a shared research interest in adrenaline, near-death experiences, and seemingly supernatural events reveals an intriguing possibility: that under the right conditions, someone could develop extraordinary abilities. But when their thesis moves from the academic to the experimental, things go horribly wrong. Ten years later, Victor breaks out of prison, determined to catch up to his old friend (now foe), aided by a young girl whose reserved nature obscures a stunning ability. Meanwhile, Eli is on a mission to eradicate every other super-powered person that he can find—aside from his sidekick, an enigmatic woman with an unbreakable will. Armed with terrible power on both sides, driven by the memory of betrayal and loss, the archnemeses have set a course for revenge—but who will be left alive at the end? In Vicious, V. E. Schwab brings to life a gritty comic-book-style world in vivid prose: a world where gaining superpowers doesn't automatically lead to heroism, and a time when allegiances are called into question. "A dynamic and original twist on what it means to be a hero and a villain. A killer from page one...highly recommended!" —Jonathan Maberry, New York Times bestselling author of Marvel Universe vs The Avengers and Patient Zero One of Publishers Weekly's Best Fantasy Books of 2013 At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Shades of Magic Volume 1: The Steel Prince
Author: V.E. Schwab
Publisher: Titan Comics
ISBN: 1787730573
Category : Comics & Graphic Novels
Languages : en
Pages : 116
Book Description
Dive into the history of Maxim Maresh, the stern king and adoptive father of Kell from the Shades of Magic trilogy, from the pen of New York Times #1 bestselling author V.E. Schwab herself! Two hundred years have passed since the Worlds were magically sealed off from one another. Red London, the capital of Arnes, thrives under the rule of the Maresh Empire. But when King Nokil Maresh learns that his son, Prince Maxim, is fixated on other Londons instead of his own, he sends him on a dangerous military excursion in the hope of focusing the Prince’s attention. Maxim’s destination? Verose – better known as the Blood Coast – a dangerous port city with a reputation for trouble. Within minutes of his arrival, he’s faced with crooks, thieves, con artists and brawlers… Worse, the infamous pirate queen Arisa, feared by outlaws and soldiers alike, has just pulled into port. Beautifully illustrated by Andrea Olimpieri (Dishonored) and expertly colored by Enrica Eren Angiolini (Doctor Who: The Thirteenth Doctor), this thrilling, never-before-told story reveals the secrets of one of the most compelling characters in modern fantasy! “Exceptional… moves at a great pace and the artwork is stellar!” – Culture of Gaming “Possibly the best fantasy comic out there right now.” – Culturess
Publisher: Titan Comics
ISBN: 1787730573
Category : Comics & Graphic Novels
Languages : en
Pages : 116
Book Description
Dive into the history of Maxim Maresh, the stern king and adoptive father of Kell from the Shades of Magic trilogy, from the pen of New York Times #1 bestselling author V.E. Schwab herself! Two hundred years have passed since the Worlds were magically sealed off from one another. Red London, the capital of Arnes, thrives under the rule of the Maresh Empire. But when King Nokil Maresh learns that his son, Prince Maxim, is fixated on other Londons instead of his own, he sends him on a dangerous military excursion in the hope of focusing the Prince’s attention. Maxim’s destination? Verose – better known as the Blood Coast – a dangerous port city with a reputation for trouble. Within minutes of his arrival, he’s faced with crooks, thieves, con artists and brawlers… Worse, the infamous pirate queen Arisa, feared by outlaws and soldiers alike, has just pulled into port. Beautifully illustrated by Andrea Olimpieri (Dishonored) and expertly colored by Enrica Eren Angiolini (Doctor Who: The Thirteenth Doctor), this thrilling, never-before-told story reveals the secrets of one of the most compelling characters in modern fantasy! “Exceptional… moves at a great pace and the artwork is stellar!” – Culture of Gaming “Possibly the best fantasy comic out there right now.” – Culturess
The Archived
Author: Victoria Schwab
Publisher: Little, Brown Books for Young Readers
ISBN: 1423179102
Category : Juvenile Fiction
Languages : en
Pages : 387
Book Description
Imagine a place where the dead rest on shelves like books. Each body has a story to tell– a life seen in pictures that only Librarians can read. The dead are called Histories, and the vast realm in which they rest is the Archive. Da first brought Mackenzie Bishop here four years ago, when she was twelve years old, frightened but determined to prove herself. Now Da is dead, and Mac has grown into what he once was: a ruthless Keeper, tasked with stopping often-violent Histories from waking up and getting out. Because of her job, she lies to the people she loves, and she knows fear for what it is: a useful tool for staying alive. Being a Keeper isn't just dangerous-it's a constant reminder of those Mac has lost. Da's death was hard enough, but now that her little brother is gone too, Mac starts to wonder about the boundary between living and dying, sleeping and waking. In the Archive, the dead must never be disturbed. And yet, someone is deliberately altering Histories, erasing essential chapters. Unless Mac can piece together what remains, the Archive itself might crumble and fall. In this haunting, richly imagined novel, Victoria Schwab reveals the thin lines between past and present, love and pain, trust and deceit, unbearable loss and hardwon redemption. Advance praise for THE ARCHIVED: "This gripping supernatural thriller features nuanced characters navigating a complex moral universe." ?Kirkus Reviews
Publisher: Little, Brown Books for Young Readers
ISBN: 1423179102
Category : Juvenile Fiction
Languages : en
Pages : 387
Book Description
Imagine a place where the dead rest on shelves like books. Each body has a story to tell– a life seen in pictures that only Librarians can read. The dead are called Histories, and the vast realm in which they rest is the Archive. Da first brought Mackenzie Bishop here four years ago, when she was twelve years old, frightened but determined to prove herself. Now Da is dead, and Mac has grown into what he once was: a ruthless Keeper, tasked with stopping often-violent Histories from waking up and getting out. Because of her job, she lies to the people she loves, and she knows fear for what it is: a useful tool for staying alive. Being a Keeper isn't just dangerous-it's a constant reminder of those Mac has lost. Da's death was hard enough, but now that her little brother is gone too, Mac starts to wonder about the boundary between living and dying, sleeping and waking. In the Archive, the dead must never be disturbed. And yet, someone is deliberately altering Histories, erasing essential chapters. Unless Mac can piece together what remains, the Archive itself might crumble and fall. In this haunting, richly imagined novel, Victoria Schwab reveals the thin lines between past and present, love and pain, trust and deceit, unbearable loss and hardwon redemption. Advance praise for THE ARCHIVED: "This gripping supernatural thriller features nuanced characters navigating a complex moral universe." ?Kirkus Reviews
The Shades of Magic Series
Author: V. E. Schwab
Publisher: Tor Books
ISBN: 0765399628
Category : Fiction
Languages : en
Pages : 1282
Book Description
Witness the fate of beloved heroes and notorious foes in V.E. Schwab’s New York Times bestselling Shades of Magic series. This discounted ebundle includes: A Darker Shade of Magic, A Gathering of Shadows, A Conjuring of Light Kell is one of the last Antari—magicians with a rare, coveted ability to travel between parallel Londons; Red, Grey, White, and, once upon a time, Black. After an exchange goes awry, Kell escapes to Grey London and runs into Delilah Bard, a cut-purse with lofty aspirations. Now perilous magic is afoot, and treachery lurks at every turn. To save all of the worlds, they'll first need to stay alive. A Darker Shade of Magic — Kell was raised in Arnes—Red London—and officially serves the Maresh Empire as an ambassador, traveling between the frequent bloody regime changes in White London and the court of George III in the dullest of Londons. Unofficially, Kell is a smuggler, servicing people willing to pay for even the smallest glimpses of a world they'll never see. It's a defiant hobby with dangerous consequences, which Kell is now seeing firsthand. A Gathering of Shadows — Restless, and having given up smuggling, Kell is visited by dreams of ominous magical events, waking only to think of Lila, who disappeared from the docks like she always meant to do. And while Red London is caught up in the pageantry and thrills of the Element Games, another London is coming back to life, and those who were thought to be forever gone have returned. A Conjuring of Light — As darkness sweeps the Maresh Empire, the once precarious balance of power among the four Londons has reached its breaking point. In the wake of tragedy, Kell—once assumed to be the last surviving Antari—begins to waver under the pressure of competing loyalties. Lila Bard has survived and flourished through a series of magical trials. But now she must learn to control the magic, before it bleeds her dry. Tor books by V. E. Schwab The Shades of Magic series A Darker Shade of Magic A Gathering of Shadows A Conjuring of Light The Villains series Vicious At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Publisher: Tor Books
ISBN: 0765399628
Category : Fiction
Languages : en
Pages : 1282
Book Description
Witness the fate of beloved heroes and notorious foes in V.E. Schwab’s New York Times bestselling Shades of Magic series. This discounted ebundle includes: A Darker Shade of Magic, A Gathering of Shadows, A Conjuring of Light Kell is one of the last Antari—magicians with a rare, coveted ability to travel between parallel Londons; Red, Grey, White, and, once upon a time, Black. After an exchange goes awry, Kell escapes to Grey London and runs into Delilah Bard, a cut-purse with lofty aspirations. Now perilous magic is afoot, and treachery lurks at every turn. To save all of the worlds, they'll first need to stay alive. A Darker Shade of Magic — Kell was raised in Arnes—Red London—and officially serves the Maresh Empire as an ambassador, traveling between the frequent bloody regime changes in White London and the court of George III in the dullest of Londons. Unofficially, Kell is a smuggler, servicing people willing to pay for even the smallest glimpses of a world they'll never see. It's a defiant hobby with dangerous consequences, which Kell is now seeing firsthand. A Gathering of Shadows — Restless, and having given up smuggling, Kell is visited by dreams of ominous magical events, waking only to think of Lila, who disappeared from the docks like she always meant to do. And while Red London is caught up in the pageantry and thrills of the Element Games, another London is coming back to life, and those who were thought to be forever gone have returned. A Conjuring of Light — As darkness sweeps the Maresh Empire, the once precarious balance of power among the four Londons has reached its breaking point. In the wake of tragedy, Kell—once assumed to be the last surviving Antari—begins to waver under the pressure of competing loyalties. Lila Bard has survived and flourished through a series of magical trials. But now she must learn to control the magic, before it bleeds her dry. Tor books by V. E. Schwab The Shades of Magic series A Darker Shade of Magic A Gathering of Shadows A Conjuring of Light The Villains series Vicious At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
The Dark Vault
Author: Victoria Schwab
Publisher: Hachette UK
ISBN: 1368043127
Category : Young Adult Fiction
Languages : en
Pages : 700
Book Description
Imagine a place where the dead rest on shelves like books. Each body has a story to tell, a life seen in pictures only Librarians can read. The dead are called Histories, and the vast realm in which they rest is the Archive. Mackenzie Bishop's grandfather first brought her here four years ago, when she was twelve years old, frightened but determined to prove herself. Now her grandfather is dead, and Mac has grown into what he once was: a ruthless Keeper, tasked with stopping often violent Histories from waking up and getting out. Because of her job, she lies to the people she loves, and she knows fear for what it is: a useful tool for staying alive. Follow Mackenzie as she explores the boundary between living and dying, sleeping and waking, through these two timeless novels, now bound together in this thrilling collection. With stunning prose and a captivating mixture of action, romance, and horror, The Dark Vault delves into a richly imagined world where no choice is easy and love and loss feel like two sides of the same coin.
Publisher: Hachette UK
ISBN: 1368043127
Category : Young Adult Fiction
Languages : en
Pages : 700
Book Description
Imagine a place where the dead rest on shelves like books. Each body has a story to tell, a life seen in pictures only Librarians can read. The dead are called Histories, and the vast realm in which they rest is the Archive. Mackenzie Bishop's grandfather first brought her here four years ago, when she was twelve years old, frightened but determined to prove herself. Now her grandfather is dead, and Mac has grown into what he once was: a ruthless Keeper, tasked with stopping often violent Histories from waking up and getting out. Because of her job, she lies to the people she loves, and she knows fear for what it is: a useful tool for staying alive. Follow Mackenzie as she explores the boundary between living and dying, sleeping and waking, through these two timeless novels, now bound together in this thrilling collection. With stunning prose and a captivating mixture of action, romance, and horror, The Dark Vault delves into a richly imagined world where no choice is easy and love and loss feel like two sides of the same coin.
The Hum and the Shiver
Author: Alex Bledsoe
Publisher: Tor Books
ISBN: 142998502X
Category : Fiction
Languages : en
Pages : 350
Book Description
The Hum and the Shiver by Alex Bledsoe is an enchanting tale of music and magic older than the hills, and the first book in the wondrous Tufa series. . . . "Imagine a book somewhere between American Gods and Faulkner. In brief: a good book. Absolutely worth your time."—Patrick Rothfuss, New York Times bestselling author, on The Hum and the Shiver Private Bronwyn Hyatt had left her small town of Needsville for the army to escape the pressures of her mystical Tufa family legacy. She returns a lone survivor after a disastrous attack overseas, wounded in body and spirit. But cryptic omens warn of impending tragedy, and a restless haint lurks nearby, waiting to reveal Bronwyn's darkest secrets. Now Bronwyn finds the greatest battle lies right in her backyard, especially as young minister with too much curiosity arrives in town. If she makes the wrong choice, the consequences could be deadly for all the Tufa. . . . "A sheer delight."—Kirkus Reviews, starred review Enter the captivating world of the fae in Alex Bledsoe's Tufa novels The Hum and the Shiver Wisp of a Thing Long Black Curl Chapel of Ease Gather Her Round At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Publisher: Tor Books
ISBN: 142998502X
Category : Fiction
Languages : en
Pages : 350
Book Description
The Hum and the Shiver by Alex Bledsoe is an enchanting tale of music and magic older than the hills, and the first book in the wondrous Tufa series. . . . "Imagine a book somewhere between American Gods and Faulkner. In brief: a good book. Absolutely worth your time."—Patrick Rothfuss, New York Times bestselling author, on The Hum and the Shiver Private Bronwyn Hyatt had left her small town of Needsville for the army to escape the pressures of her mystical Tufa family legacy. She returns a lone survivor after a disastrous attack overseas, wounded in body and spirit. But cryptic omens warn of impending tragedy, and a restless haint lurks nearby, waiting to reveal Bronwyn's darkest secrets. Now Bronwyn finds the greatest battle lies right in her backyard, especially as young minister with too much curiosity arrives in town. If she makes the wrong choice, the consequences could be deadly for all the Tufa. . . . "A sheer delight."—Kirkus Reviews, starred review Enter the captivating world of the fae in Alex Bledsoe's Tufa novels The Hum and the Shiver Wisp of a Thing Long Black Curl Chapel of Ease Gather Her Round At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Bending Reality
Author: Victoria Song
Publisher: Simon and Schuster
ISBN: 1637630050
Category : Business & Economics
Languages : en
Pages : 97
Book Description
Bending Reality is the innovative process used by billionaires, tech leaders, and the world's most successful people to make the impossible . . . probable. Victoria Song teaches readers how to unlock the hidden power within their bodies to get what they want. After achieving success but lacking fulfillment as a student at Yale University and Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study, train, and work with more than 24 of the best coaches, therapists, and healers in the world. She then deployed the skills and tools she'd learned with a diverse group of the world's highest performers. Through it all, she's discovered the codes that enable her clients to bend reality toward the directions they want. By accessing this extraordinary ability, Victoria's clients have sold a company for 4 billion dollars, grown revenue 1,000% during a pandemic, and pivoted to design a more effective COVID-19 vaccine. Victoria reveals the meta-framework behind peak performance, self-development, therapy, and meditation that is accessible for all. Whether you've studied these areas closely or this is the first book you've read on this topic, you'll have a front row seat to how the world's elite use this knowledge to achieve more while doing less. In this fast-paced guide to success, you will learn how to: Bend reality by mastering two states of being that most people aren't even aware of. Navigate change and face the unknown like the greatest leaders. Access creative downloads that artists, musicians, and geniuses receive. Make your own luck--there's literally a recipe! Find your unique "zone of genius" and live from it every day. Packed with powerful tools and exercises, Bending Reality will move you beyond intellectual understanding to embodiment. This is not another mindset book. You're ready for Bending Reality if you realize it's time to go beyond the mind and harness the full capacity of your consciousness to make quantum leaps in every area of your life. After learning how to bend reality, you will no longer need to memorize rules, tips, or tricks, but you will embody the essence of a remarkable leader who can make the impossible--probable.
Publisher: Simon and Schuster
ISBN: 1637630050
Category : Business & Economics
Languages : en
Pages : 97
Book Description
Bending Reality is the innovative process used by billionaires, tech leaders, and the world's most successful people to make the impossible . . . probable. Victoria Song teaches readers how to unlock the hidden power within their bodies to get what they want. After achieving success but lacking fulfillment as a student at Yale University and Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study, train, and work with more than 24 of the best coaches, therapists, and healers in the world. She then deployed the skills and tools she'd learned with a diverse group of the world's highest performers. Through it all, she's discovered the codes that enable her clients to bend reality toward the directions they want. By accessing this extraordinary ability, Victoria's clients have sold a company for 4 billion dollars, grown revenue 1,000% during a pandemic, and pivoted to design a more effective COVID-19 vaccine. Victoria reveals the meta-framework behind peak performance, self-development, therapy, and meditation that is accessible for all. Whether you've studied these areas closely or this is the first book you've read on this topic, you'll have a front row seat to how the world's elite use this knowledge to achieve more while doing less. In this fast-paced guide to success, you will learn how to: Bend reality by mastering two states of being that most people aren't even aware of. Navigate change and face the unknown like the greatest leaders. Access creative downloads that artists, musicians, and geniuses receive. Make your own luck--there's literally a recipe! Find your unique "zone of genius" and live from it every day. Packed with powerful tools and exercises, Bending Reality will move you beyond intellectual understanding to embodiment. This is not another mindset book. You're ready for Bending Reality if you realize it's time to go beyond the mind and harness the full capacity of your consciousness to make quantum leaps in every area of your life. After learning how to bend reality, you will no longer need to memorize rules, tips, or tricks, but you will embody the essence of a remarkable leader who can make the impossible--probable.
Buyology
Author: Martin Lindstrom
Publisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Publisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.