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Author: Matthieu Nassif
Publisher:
ISBN:
Category :
Languages : fr
Pages : 122
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Book Description
Author: Matthieu Nassif
Publisher:
ISBN:
Category :
Languages : fr
Pages : 122
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Book Description
Author: Camille Morelon
Publisher:
ISBN:
Category :
Languages : fr
Pages : 176
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Book Description
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Denise Pumain
Publisher: Springer Science & Business Media
ISBN: 1402041276
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Hierarchy is a form of organisation of complex systems that rely on or produce a strong differentiation in capacity (power and size) between the parts of the system. It is frequently observed within the natural living world as well as in social institutions. According to the authors, hierarchy results from random processes, follows an intentional design, or is the result of the organisation which ensures an optimal circulation of energy for information. This book reviews ancient and modern representations and explanations of hierarchies, and compares their relevance in a variety of fields, such as language, societies, cities, and living species. It throws light on concepts and models such as scaling laws, fractals and self-organisation that are fundamental in the dynamics and morphology of complex systems. At a time when networks are celebrated for their efficiency, flexibility and better social acceptance, much can be learned about the persistent universality and adaptability of hierarchies, and from the analogies and differences between biological and social organisation and processes. This book addresses a wide audience of biologists and social scientists, as well as managers and executives in a variety of institutions.
Author: Andreas Sudmann
Publisher: transcript Verlag
ISBN: 3839447194
Category : Social Science
Languages : en
Pages : 335
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Book Description
After a long time of neglect, Artificial Intelligence is once again at the center of most of our political, economic, and socio-cultural debates. Recent advances in the field of Artifical Neural Networks have led to a renaissance of dystopian and utopian speculations on an AI-rendered future. Algorithmic technologies are deployed for identifying potential terrorists through vast surveillance networks, for producing sentencing guidelines and recidivism risk profiles in criminal justice systems, for demographic and psychographic targeting of bodies for advertising or propaganda, and more generally for automating the analysis of language, text, and images. Against this background, the aim of this book is to discuss the heterogenous conditions, implications, and effects of modern AI and Internet technologies in terms of their political dimension: What does it mean to critically investigate efforts of net politics in the age of machine learning algorithms?
Author: Peter Seitel
Publisher:
ISBN: 9780966552010
Category : Biens culturels - Politique gouvernementale - Congrès
Languages : en
Pages : 399
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Book Description
Proceedings from a conference "A global assessment of the 1989 recommendation on the safeguarding of traditional culture and folklore" held at the Smithsonian Institution June 27-30 1999. The purpose of the conference was to assess the implementation of the Recommendation (an international normative instrument adopted by UNESCO in 1989), to bring together points of view and perspectives on the Recommendaion from around the world, and suggest ways in which the Recommendation might develop in the future so that its purpose, the safeguarding of traditional culture and folklore, might be achieved.
Author: Sandrine Maljean-Dubois (juriste))
Publisher:
ISBN: 9781780684673
Category : Environmental law
Languages : en
Pages : 0
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Book Description
This book is the third volume in the European Environmental Law Forum (EELF) book series. The EELF is a non-profit initiative of environmental law scholars and practitioners from across Europe aiming to support intellectual exchange on the development and implementation of international, European and national environmental law in Europe. One of the activities of the EELF is an annual conference. This book is comprised of fifteen contributions presented at the Third EELF Conference in Aix-en-Provence, hosted by the Central European Research Infrastructure Consortium, at Aix-Marseille University, September 2015. The central topic of the book is the effectiveness of environmental law. The impressive development in environmental law has not always been matched by corresponding improvements in environmental quality. The threats to our environment and, by extension, to our health have never been so numerous or serious. But paradoxically, the effectiveness of environmental law has been a long-neglected issue. This book offers a fruitful and stimulating dialogue between practitioners and academics, from varied countries and varied fields, combining empirical and theoretical approaches. The contributions go from classical-but still necessary-tools (control, criminal, administrative, civil sanctions, liability rules, strengthening of the regulatory structure, and the role of judges), to more innovative ones (public participation, effectiveness of instrument mixes, collaborative governance, hybrid governance, and private environmental enforcement). (Series: European Environmental Law Forum, Vol. 3) Subject: Environmental Law, European Law]
Author: Colleen M. Flood
Publisher: University of Ottawa Press
ISBN: 077663643X
Category : Social Science
Languages : en
Pages : 850
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Book Description
The novel coronavirus SARS-CoV-2, which causes the disease known as COVID-19, has infected people in 212 countries so far and on every continent except Antarctica. Vast changes to our home lives, social interactions, government functioning and relations between countries have swept the world in a few months and are difficult to hold in one’s mind at one time. That is why a collaborative effort such as this edited, multidisciplinary collection is needed. This book confronts the vulnerabilities and interconnectedness made visible by the pandemic and its consequences, along with the legal, ethical and policy responses. These include vulnerabilities for people who have been harmed or will be harmed by the virus directly and those harmed by measures taken to slow its relentless march; vulnerabilities exposed in our institutions, governance and legal structures; and vulnerabilities in other countries and at the global level where persistent injustices harm us all. Hopefully, COVID-19 will forces us to deeply reflect on how we govern and our policy priorities; to focus preparedness, precaution, and recovery to include all, not just some. Published in English with some chapters in French.
Author: Jaime Gil-Lafuente
Publisher: Springer
ISBN: 3030006778
Category : Technology & Engineering
Languages : en
Pages : 376
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Book Description
This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Author: Andrea Fumagalli
Publisher: Semiotext(e) / Active Agents
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
'Crisis in the Global Economy' reflects on the state of global capitalism, developed in the mobile 'multiversity' of the UniNomade network of international researchers and activists during the months immediately following the first signals of the current financial and economic crisis.
