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Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 210
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Book Description
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 210
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Book Description
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author:
Publisher: U.S. Department of Energy
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 128
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Book Description
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309159474
Category : Science
Languages : en
Pages : 251
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Book Description
Technologies and Approaches to Reducing the Fuel Consumption of Medium- and Heavy-Duty Vehicles evaluates various technologies and methods that could improve the fuel economy of medium- and heavy-duty vehicles, such as tractor-trailers, transit buses, and work trucks. The book also recommends approaches that federal agencies could use to regulate these vehicles' fuel consumption. Currently there are no fuel consumption standards for such vehicles, which account for about 26 percent of the transportation fuel used in the U.S. The miles-per-gallon measure used to regulate the fuel economy of passenger cars. is not appropriate for medium- and heavy-duty vehicles, which are designed above all to carry loads efficiently. Instead, any regulation of medium- and heavy-duty vehicles should use a metric that reflects the efficiency with which a vehicle moves goods or passengers, such as gallons per ton-mile, a unit that reflects the amount of fuel a vehicle would use to carry a ton of goods one mile. This is called load-specific fuel consumption (LSFC). The book estimates the improvements that various technologies could achieve over the next decade in seven vehicle types. For example, using advanced diesel engines in tractor-trailers could lower their fuel consumption by up to 20 percent by 2020, and improved aerodynamics could yield an 11 percent reduction. Hybrid powertrains could lower the fuel consumption of vehicles that stop frequently, such as garbage trucks and transit buses, by as much 35 percent in the same time frame.
Author: Greg F Naterer
Publisher: Springer Science & Business Media
ISBN: 1447149386
Category : Technology & Engineering
Languages : en
Pages : 506
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Book Description
With the resurgence of nuclear power around the world, and the increasingly important role of hydrogen as a clean energy carrier, the utilization of nuclear energy for large-scale hydrogen production will have a key role in a sustainable energy future. Co-generation of both electricity and hydrogen from nuclear plants will become increasingly attractive. It enables load leveling together with renewable energy and storage of electricity in the form of hydrogen, when electricity prices and demand are lowest at off-peak hours of nuclear plants, such as overnight. Hydrogen Production from Nuclear Energy provides an overview of the latest developments and methods of nuclear based hydrogen production, including electrolysis and thermochemical cycles. Particular focus is given to thermochemical water splitting by the copper-chlorine and sulphur-based cycles. Cycle configurations, equipment design, modeling and implementation issues are presented and discussed. The book provides the reader with an overview of the key enabling technologies towards the design and industrialization of hydrogen plants that are co-located and linked with nuclear plants in the future. The book includes illustrations of technology developments, tables that summarize key features and results, overviews of recent advances and new methods of nuclear hydrogen production. The latest results from leading authorities in the fields will be presented, including efficiencies, costs, equipment design, and modeling.
Author: A. J. Appleby
Publisher: Krieger Publishing Company
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 806
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Book Description
Author: Alfred Rufer
Publisher: CRC Press
ISBN: 1351621920
Category : Technology & Engineering
Languages : en
Pages : 362
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Book Description
This book will provide the technical community with an overview of the development of new solutions and products that address key topics, including electric/hybrid vehicles, ultrafast battery charging, smart grids, renewable energy (e.g., solar and wind), peak shaving, and reduction of energy consumption. The needs for storage discussed are within the context of changes between the centralized power generation of today and the distributed utility of tomorrow, including the integration of renewable energy sources. Throughout the book, methods for quantitative and qualitative comparison of energy storage means are presented through their energy capacity as well as through their power capability for different applications. The definitions and symbols for energy density and power density are given and relate to the volume and weight of a given system or component. A relatively underdeveloped concept that is crucial to this text is known as the theory of Ragone plots. This theory makes possible the evaluation of the real amount of energy that can possibly release out of a given system, with respect to the level of power dependency chosen for the discharge process. From systems using electrochemical transformations, to classical battery energy storage elements and so-called flow batteries, to fuel cells and hydrogen storage, this book further investigates storage systems based on physical principles (e.g., gravitational potential forces, air compression, and rotational kinetic energy). This text also examines purely electrical systems such as superconductive magnets and capacitors. Another subject of analysis is the presentation of power electronic circuits and architectures that are needed for continuously controllable power flow to and from different storage means. For all systems described, the elementary principles of operation are given as well as the relationships for the quantified storage of energy. Finally, Energy Storage: Systems and Components contains multiple international case studies and a rich set of exercises that serve both students and practicing engineers.
Author: Birol Kilkis
Publisher: Springer Science & Business Media
ISBN: 9400923503
Category : Technology & Engineering
Languages : en
Pages : 735
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Book Description
Proceedings of the NATO Advanced Study Institute, Çesme, Izmir, Turkey, 27 June-8 July, 1988
Author: Sunggyu Lee
Publisher: Taylor & Francis US
ISBN: 9780824755003
Category : Science
Languages : en
Pages : 768
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Book Description
Supplying nearly 350 expertly-written articles on technologies that can maximize and enhance the research and production phases of current and emerging chemical manufacturing practices and techniques, this second edition provides gold standard articles on the methods, practices, products, and standards recently influencing the chemical industries. New material includes: design of key unit operations involved with chemical processes; design, unit operation, and integration of reactors and separation systems; process system peripherals such as pumps, valves, and controllers; analytical techniques and equipment; current industry practices; and pilot plant design and scale-up criteria.
Author: William Scales
Publisher:
ISBN: 9780615386829
Category : Compressed air
Languages : en
Pages : 309
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Book Description
A "how-to" reference to help compressed air users and service providers improve the operating efficiencies and reliability of their air compressor and compressed air systems. The manual contains more than 300 pages original text, reference appendices, photos, and performance data.
