U.S. Commodity Promotion Organizations PDF Download
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Author: John E. Lenz
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 35
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Author: John E. Lenz
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 35
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Book Description
Author: John E. Lenz
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 54
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Book Description
Author: Harry Mason Kaiser
Publisher: Peter Lang
ISBN: 9780820472713
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Author: Philip Vande Kamp
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 42
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Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
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Author: Robert Edward Frye
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 40
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Author:
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 148
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Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Wheat, Soybeans, and Feed Grains
Publisher:
ISBN:
Category : Soybean industry
Languages : en
Pages : 236
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Author: Peter Louis Henderson
Publisher: Forgotten Books
ISBN: 9781391037295
Category :
Languages : en
Pages : 56
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Book Description
Excerpt from Agricultural Commodity Promotions: Features Encouraging Participation of Retailers and Wholesalers Agricultural producers have become increasingly active in promoting the sales of their products through organized efforts. A survey conducted by the u.s. Department of Agriculture (usda) in 1958 revealed that approximately organized groups, including commissions, institutes, boards, cooperatives, and State departments of markets, were actively conducting sales promotional campaigns with annual expenditures of approximately $67 million.2/ A similar survey conducted in 1963 revealed the number of agricultural organizations conducting promotional campaigns had increased to with an additional 375 collecting funds and contributing financially to programs conducted by these organizations. Agricultural groups spent approximately $86 million in 1962 and had budgeted expenditures of $92 million in The number of such groups actively conducting promotional activities in 1970 probably exceeds with expenditures of $110 to $120 million. Although a promotional campaign can be effective in increasing product demand and in marketing excess supplies during short periods of time, the effectiveness is limited if the campaign is not supported by retailers and wholesalers. Stimulating consumer interest through media advertising, publicity, and other activities is of little value for sales if products are not available and are not properly displayed in the outlets where they are usually purchased. Commodity promotional groups, except for marketing cooperatives, are in a difficult position for soliciting trade cooperation in conduct ing campaigns.4/ These groups do not hold title to products promoted and perform no marketing function other than that of sales-promotion activities. To obtain trade support, they cannot give price concessions or use other similar means available to brand advertisers or owners of a product. Moreover, the budgets of such organizations are relatively small. This precludes the use of media advertising massive enough for consumers to ask retailers to stock a particular product. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: United States. General Accounting Office
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 16
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Book Description
