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Author: Wendy Turner-Williams
Publisher: Packt Publishing Ltd
ISBN: 1835460364
Category : Computers
Languages : en
Pages : 96
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Book Description
Discover the transformative potential of AI for data-driven decision-making and fast-track your organization's growth journey with trusted AI implementation Key Features Gain comprehensive insights and analyses to make quick and accurate decisions Learn to integrate trusted AI into your organizational workflows and decision-making processes Explore real-world case studies that showcase the transformative impact of AI in diverse industries Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionWritten by a distinguished leader and innovator who has been instrumental in spearheading digital, cloud, and AI transformations across global brands, Unleashing the Power of Data with Trusted AI is an indispensable resource that will make you AI-ready. This comprehensive guide is designed to meet the urgent need for clarity and to give you actionable insights into today's rapidly evolving landscape of AI and its fundamental driver - data. You’ll delve into the exciting world of AI and its integration with data, uncover its significance, ethical considerations, and strategic applications with real-life success stories from industry giants like Starbucks, Netflix, and Siemens. You’ll also witness first-hand how the integration of data and AI has reshaped markets and elevated customer experiences, and discover the future of generative AI based on several surveys and case studies. You’ll gain an understanding of how AI has evolved across industries, empowering decision-making and fostering innovation. Tailored for board members, executives, innovators, and tech enthusiasts, this immersive guide will reshape your understanding of data and AI synergy. By the end of this guide, you’ll be able to lead your teams, customers, partners, and organizations confidently and responsibly in the era of AI.What you will learn Navigate ethical considerations and comply with data regulations effectively Elevate data quality and enhance data literacy within your organization Craft effective AI strategies for data analytics processes Explore real-world case studies showcasing the tangible benefits of trusted AI Optimize decision-making processes by harnessing AI-driven insights Who this book is for This report is for executives and board members of mid to large enterprises, such as CDAIOs, CTOs, CIOs, CISOs, CPOs, and CEOs, as well as AI, data, ethics, privacy, and security professionals. With this book, you’ll confidently develop your data and AI implementation strategy and navigate the complex landscape of emerging technologies with clarity.
Author: Wendy Turner-Williams
Publisher: Packt Publishing Ltd
ISBN: 1835460364
Category : Computers
Languages : en
Pages : 96
Get Book Here
Book Description
Discover the transformative potential of AI for data-driven decision-making and fast-track your organization's growth journey with trusted AI implementation Key Features Gain comprehensive insights and analyses to make quick and accurate decisions Learn to integrate trusted AI into your organizational workflows and decision-making processes Explore real-world case studies that showcase the transformative impact of AI in diverse industries Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionWritten by a distinguished leader and innovator who has been instrumental in spearheading digital, cloud, and AI transformations across global brands, Unleashing the Power of Data with Trusted AI is an indispensable resource that will make you AI-ready. This comprehensive guide is designed to meet the urgent need for clarity and to give you actionable insights into today's rapidly evolving landscape of AI and its fundamental driver - data. You’ll delve into the exciting world of AI and its integration with data, uncover its significance, ethical considerations, and strategic applications with real-life success stories from industry giants like Starbucks, Netflix, and Siemens. You’ll also witness first-hand how the integration of data and AI has reshaped markets and elevated customer experiences, and discover the future of generative AI based on several surveys and case studies. You’ll gain an understanding of how AI has evolved across industries, empowering decision-making and fostering innovation. Tailored for board members, executives, innovators, and tech enthusiasts, this immersive guide will reshape your understanding of data and AI synergy. By the end of this guide, you’ll be able to lead your teams, customers, partners, and organizations confidently and responsibly in the era of AI.What you will learn Navigate ethical considerations and comply with data regulations effectively Elevate data quality and enhance data literacy within your organization Craft effective AI strategies for data analytics processes Explore real-world case studies showcasing the tangible benefits of trusted AI Optimize decision-making processes by harnessing AI-driven insights Who this book is for This report is for executives and board members of mid to large enterprises, such as CDAIOs, CTOs, CIOs, CISOs, CPOs, and CEOs, as well as AI, data, ethics, privacy, and security professionals. With this book, you’ll confidently develop your data and AI implementation strategy and navigate the complex landscape of emerging technologies with clarity.
Author: Raj Varma
Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Unlocking the Secrets of Trillion Dollar Data Hives Data has become the lifeblood of modern businesses. But what does it really take to build an unstoppable data hive? In this insightful book, readers will go behind the scenes of the world's largest data-driven enterprises like Google, Amazon, and Facebook. They will discover how these companies transformed from startups into trillion-dollar giants by mastering the art of data collection and analytics. Through real-world case studies and interviews with industry leaders, learn: How to evolve your organization into a bustling "data ecosystem' that collaborates to gain valuable insights. • Effective strategies for collecting and storing vast amounts of customer and operational data securely at scale. • Powerful techniques for applying artificial intelligence to amplify human intelligence and supercharge decision-making. • Practical ways to harness data-driven insights across departments to revolutionize products, marketing, and overall business strategy. For any executive seeking to understand the dato-first principles that separate industry disruptors, this book delivers unprecedented access into the trillion-dollar data hives shaping the future of business. Its lessons will help you unlock new frontiers of growth in the digital age.
Author: Dr.Talluri.Sunil Kumar
Publisher: Leilani Katie Publication
ISBN: 9363489396
Category : Computers
Languages : en
Pages : 207
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Book Description
Dr.Talluri.Sunil Kumar, Professor, CSE-(CyS, DS) and AI&DS, VNR Vignana Jyothi Institute of Engineering and Technology, Hyderabad, Telangana, India. Manmath Nath Das, Assistant Professor, Artificial Intelligence and Data Science (AI & DS), VNR Vignana Jyothi Institute of Engineering and Technology, Hyderabad, Telangana, India.
Author: Ali Mehboob Jatoi
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
As more and more businesses now realize the significance of data-driven marketing, it has led to the necessity for new tools and skills to achieve consistent brand messaging and desired outcomes. In these times and days, organisations of all sizes are now making most of the valuable resources, such as data, to make informed decisions to gain a competitive edge in their respective industries. This book explores how businesses leverage the data to their advantage. We will also explore the potential challenges of data-driven decision-making that businesses encounter.
Author: Kabindra Kundu
Publisher: Sucess Mantra Publications
ISBN: 8194237556
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Chapter-wise Review of "AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" Chapter 1: Fundamentals of AI-Powered Digital Marketing This chapter sets the stage for an exciting journey into the world of AI-powered digital marketing. The author provides a comprehensive overview of the fundamental concepts, explaining how AI is reshaping the marketing landscape. With clear explanations and real-life examples, readers are introduced to the immense potential and benefits of integrating AI into their marketing strategies. Chapter 2: Introduction to AI-driven Digital Marketing Building on the fundamentals, this chapter delves deeper into AI-driven digital marketing. It explores various AI technologies and their applications in marketing, such as machine learning, natural language processing, and predictive analytics. The author successfully simplifies complex concepts, making it accessible to marketers of all levels. By showcasing the practical uses of AI, readers are inspired to leverage these powerful tools. Chapter 3: Search Engine Optimization (SEO) In this crucial chapter, the author explains how AI is revolutionizing search engine optimization. From keyword research to content optimization and link building, AI-driven techniques are explored to help businesses achieve higher rankings and increased organic traffic. The inclusion of practical tips and best practices ensures that readers can immediately apply these strategies to improve their SEO efforts. Chapter 4: AI for Technical SEO Technical SEO can often be daunting, but this chapter simplifies the process with AI. Readers gain valuable insights into how AI algorithms can identify and resolve technical issues, improve website performance, and enhance user experience. By harnessing the power of AI for technical SEO, businesses can gain a competitive edge and drive more targeted traffic to their websites. Chapter 5: Reputation Management Ethical Considerations in AI-powered digital marketing (included topic) This book stands out by addressing the critical topic of ethical considerations in AI-powered digital marketing. The dedicated section explores the ethical challenges associated with AI, such as data privacy, bias, and transparency. It provides valuable guidance on maintaining ethical standards and fostering trust with consumers. This chapter ensures that marketers prioritize responsible AI usage. Chapter 6: AI-Powered Content Writing and Marketing Content is king, and this chapter demonstrates how AI can revolutionize content creation and marketing. From AI-powered content generation to natural language processing for personalized content, readers discover innovative ways to create engaging and relevant content. The author showcases real-life examples and best practices, equipping marketers with the knowledge to leverage AI for effective content strategies. Chapter 7: Email Marketing and Automation Email marketing remains a powerful tool in the digital marketing arsenal, and this chapter showcases how AI can enhance its effectiveness. Readers learn how to leverage AI for email campaign optimization, personalization, and workflow automation. The practical tips and case studies presented inspire marketers to create highly targeted and engaging email strategies. Chapter 8: Social Media Marketing Social media platforms are dynamic and ever-evolving, and AI is at the forefront of transforming social media marketing. This chapter explores AI-powered social listening, sentiment analysis, chatbots, and social media advertising optimization. Marketers gain valuable insights into leveraging AI to maximize their social media presence and engage with their target audience effectively. Chapter 9: Role of ChatGPT and Google BERT in Digital Marketing This chapter highlights the immense potential of AI-driven chatbots and language models. Readers discover how ChatGPT and Google BERT can enhance customer interactions, content creation, and search engine rankings. The practical applications and case studies presented make it an essential read for marketers looking to leverage the power of conversational AI. Chapter 10: Google Search Console: Step-by-Step Implementation Google Search Console is a critical tool for SEO success, and this chapter provides a step-by-step guide on leveraging its features. Marketers gain a comprehensive understanding of data analysis, website performance monitoring, and optimization suggestions. By harnessing the power of Google Search Console, businesses can fine-tune their SEO strategies and achieve higher search rankings. Chapter 11: Influencer Marketing Influencer marketing has become a key component of digital strategies, and AI can enhance its effectiveness. This chapter explores AI-powered influencer discovery, campaign management, and performance tracking. Readers gain insights into identifying the right influencers, measuring the impact of collaborations, and maximizing ROI. The practical tips and strategies provided make it a must-read for marketers seeking to amplify their brand reach. Chapter 12: Performance Marketing Performance marketing is all about driving measurable results, and this chapter shows how AI can be a game-changer in this field. The exploration of AI-powered advertising platforms, programmatic advertising, predictive analytics, and customer segmentation equips marketers with the tools to optimize their performance marketing strategies. It's an essential read for those seeking data-driven success. Chapter 13: Google Analytics No digital marketing book is complete without a comprehensive understanding of Google Analytics, and this chapter delivers just that. Marketers will benefit from the in-depth exploration of Google Analytics features, data interpretation, and actionable insights. With practical tips for tracking and optimizing marketing campaigns, this chapter is a goldmine for digital marketers. Chapter 14: Exploring the Uses of Canva for Digital Marketing Visual content plays a crucial role in digital marketing, and Canva has emerged as a powerful design tool. This chapter showcases how AI-powered design platforms like Canva can streamline the creation of engaging visual content. Readers discover how to leverage templates, design automation, and data-driven insights to create stunning visuals that resonate with their target audience. Chapter 15: Google Tag Manager Tracking and managing marketing tags can be complex, but Google Tag Manager simplifies the process. This chapter provides a comprehensive guide to implementing and utilizing Google Tag Manager effectively. Marketers gain insights into tag deployment, event tracking, and data integration, empowering them to streamline their analytics and optimize their marketing efforts. Chapter 16: Affiliate Marketing Affiliate marketing continues to be a popular revenue-generating strategy, and AI can enhance its effectiveness. This chapter explores AI-powered affiliate tracking, performance optimization, and fraud detection. By leveraging AI, marketers can automate processes, optimize partnerships, and maximize their affiliate marketing ROI. Chapter 17: Marketing Automation and Use of Zapier Automation is key to scaling marketing efforts, and this chapter demonstrates how AI-powered tools like Zapier can streamline workflows. Readers gain insights into automating repetitive tasks, integrating various marketing tools, and improving overall efficiency. By harnessing the power of marketing automation, marketers can focus on strategic initiatives and achieve greater productivity. Chapter 18: Introduction to Marketing Analytics Data-driven decision-making is essential in modern marketing, and this chapter introduces marketers to the world of marketing analytics. Readers gain a comprehensive understanding of data collection, analysis, and visualization techniques. By harnessing the power of marketing analytics, businesses can uncover actionable insights and optimize their marketing strategies. Chapter 19: Latest Products of Google for Digital Marketing Google is at the forefront of AI innovation, and this chapter explores the latest products that can transform digital marketing. Readers discover cutting-edge tools like Google Performance Max, Google Search Generative Experience, and Google Product Studio. By staying up-to-date with the latest Google offerings, marketers can leverage AI to stay ahead of the competition. Chapter 20: Role of CRM in Digital Marketing CRM (Customer Relationship Management) systems are crucial for managing customer interactions, and this chapter highlights their significance in the digital marketing landscape. Readers gain insights into leveraging AI-powered CRM tools for lead management, customer segmentation, and personalized marketing. By utilizing CRM effectively, marketers can enhance customer relationships and drive business growth. Chapter 21: Sales Funnel Understanding the sales funnel is essential for successful marketing campaigns, and this chapter provides a comprehensive guide. Readers learn how AI can optimize each stage of the sales funnel, from lead generation to conversion and retention. By aligning AI-powered strategies with the sales funnel, businesses can enhance their overall marketing performance. Chapter 22: Lead Generation Lead generation is the lifeblood of any business, and this chapter focuses on leveraging AI for effective lead generation strategies. Readers gain insights into AI-powered lead scoring, predictive analytics, and personalized targeting. By implementing AI-driven lead generation techniques, marketers can optimize their efforts and attract high-quality leads. Chapter 23: AI-Powered Attribution Model and ROI Analysis Determining the ROI of marketing campaigns can be challenging, but AI-powered attribution models offer a solution. This chapter explores advanced attribution models, data-driven ROI analysis, and campaign optimization. By leveraging AI for accurate attribution and ROI analysis, businesses can make informed decisions and allocate resources effectively. Chapter 24: Podcast Podcasts have gained immense popularity, and this chapter showcases how AI can enhance podcast marketing efforts. Readers discover AI-powered podcast recommendations, transcription, and audience analysis. By leveraging AI in podcast marketing, businesses can expand their reach and engage with a targeted audience effectively. Chapter 25: RSS Feed RSS feeds remain a valuable tool for content distribution, and this chapter explores how AI can optimize their usage. Readers learn about AI-powered content curation, personalized RSS feeds, and automated distribution. By leveraging AI in RSS feed management, marketers can deliver relevant content to their audience and increase engagement. Chapter 26: Other Free Resources This chapter provides a treasure trove of free resources that marketers can leverage to enhance their AI-powered digital marketing strategies. From free AI tools to online courses and communities, readers gain access to a wealth of valuable resources. By taking advantage of these resources, marketers can continue to learn, grow, and stay at the forefront of AI-driven marketing. Chapter 27: Project on AI The inclusion of practical projects allows readers to apply their newfound knowledge in real-world scenarios. The projects presented, such as sentiment analysis for social media marketing and a keyword research tool, enable marketers to gain hands-on experience and enhance their skills. Digital Marketing Glossary To ensure readers have a comprehensive understanding of AI-powered digital marketing terminology, the book concludes with a comprehensive glossary. It serves as a valuable reference, helping marketers navigate the evolving field with confidence. Ethical Considerations in AI-Powered Digital Marketing (included topic) The dedicated section on ethical considerations in AI-powered digital marketing highlights the importance of responsible AI usage. It addresses crucial topics such as data privacy, bias, and transparency, ensuring that marketers prioritize ethical practices in their AI-driven strategies. Future Trends in AI-Powered Digital Marketing (included topic) While the book covers a wide range of AI-powered digital marketing topics, it goes beyond the present and explores future trends. By discussing upcoming developments, such as voice search, AI chatbots, and personalized marketing experiences, readers are equipped with insights to stay ahead of the curve. Overall, "AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" offers a comprehensive and practical guide to leveraging AI in digital marketing. It combines fundamental concepts, practical tips, and real-life examples to empower marketers to optimize their strategies, improve ROI, and drive business success in the digital age. With its focus on ethical considerations and future trends, this book is a must-have for any marketer looking to stay competitive in the ever-evolving world of AI-powered digital marketing.
Author: Priyo Chatterjee
Publisher: Atlantic Publishing Company
ISBN: 1620237695
Category : Technology & Engineering
Languages : en
Pages : 227
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Book Description
Artificial Intelligence is a significant development in the technological landscape, and it is poised to be a veritable game-changer for all concerned. Given globalization and the winner-take-all market dynamics, there is a “superstar” effect at play in most markets, where a select few companies capture a lion’s share of the market, as well as the profit. Given this environment, Analytics goes from becoming a “good to have” to a “must have” if organizations are to take this opportunity to leverage the power of artificial intelligence and other adjacent technologies in an impactful manner. In this book, Priyo Chatterjee, drawing on his years of experience in the Analytics and Data Science space, takes a methodical approach to Analytics by first demonstrating why it has become so critical in “The Age of Artificial Intelligence.” Then he shows how companies can become more Analytical and, thereby, successful in deploying artificial intelligence strategies.
Author: Beena Ammanath
Publisher: John Wiley & Sons
ISBN: 1119867959
Category : Computers
Languages : en
Pages : 230
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Book Description
An essential resource on artificial intelligence ethics for business leaders In Trustworthy AI, award-winning executive Beena Ammanath offers a practical approach for enterprise leaders to manage business risk in a world where AI is everywhere by understanding the qualities of trustworthy AI and the essential considerations for its ethical use within the organization and in the marketplace. The author draws from her extensive experience across different industries and sectors in data, analytics and AI, the latest research and case studies, and the pressing questions and concerns business leaders have about the ethics of AI. Filled with deep insights and actionable steps for enabling trust across the entire AI lifecycle, the book presents: In-depth investigations of the key characteristics of trustworthy AI, including transparency, fairness, reliability, privacy, safety, robustness, and more A close look at the potential pitfalls, challenges, and stakeholder concerns that impact trust in AI application Best practices, mechanisms, and governance considerations for embedding AI ethics in business processes and decision making Written to inform executives, managers, and other business leaders, Trustworthy AI breaks new ground as an essential resource for all organizations using AI.
Author: Dipesh K. Shrestha
Publisher: Skillworldhub
ISBN:
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
Dive into the dynamic world of digital marketing with 'Data-Driven Domination: Unleashing the Power of Digital Marketing.' From its humble beginnings to its current omnipresence, this book traces the evolution of digital marketing, exploring its fundamental principles, advanced strategies, and emerging trends. With comprehensive insights and practical guidance, readers will discover how to navigate the digital ecosystem, craft compelling content, harness the power of social media, unlock the secrets of SEO, leverage data-driven decision-making, and stay ahead of the curve in an ever-changing landscape. Whether you're a seasoned marketer or a newcomer to the digital arena, this book provides the tools and knowledge necessary to succeed in the fast-paced world of digital marketing.
Author: StoryBuddiesPlay
Publisher: StoryBuddiesPlay
ISBN:
Category : Computers
Languages : en
Pages : 77
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Book Description
Harness the Power of AI with Watson: Your Comprehensive Guide to Building Intelligent Solutions This book is your one-stop shop for mastering Watson services and integrating AI into your projects. Dive deep into advanced techniques for natural language processing, chatbot design, information retrieval, and machine learning. Discover how Watson empowers you to: Advanced IBM Watson Techniques Unlock data insights: Extract valuable knowledge from text data with Watson NLU and gain insights with Watson Discovery. Build cognitive applications: Craft intelligent solutions that automate tasks, utilize natural language interfaces, and leverage machine learning for data-driven decisions. Streamline enterprise automation: Automate repetitive tasks and workflows, improving efficiency and freeing up human resources for higher-value activities. Develop responsible AI: Ensure the ethical and trustworthy use of AI with a focus on security, bias mitigation, and responsible governance practices. Explore the future of AI with Watson and transform your business!
Author: Lakshay Taneja
Publisher: Pencil
ISBN: 9362634619
Category : Juvenile Nonfiction
Languages : en
Pages : 73
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Book Description
Unleashing Tomorrow: The Power of Blockchain and AI in Our World" delves into the revolutionary impact of Blockchain and Artificial Intelligence (AI) across industries. Exploring lesser-known applications and emerging fields like decentralized finance (DeFi) and AI ethics, this book uncovers niche opportunities for innovation and growth. Through in-depth case studies and analysis, readers discover how these technologies reshape economies, enhance transparency, and drive sustainability. From tokenizing real assets to AI-powered personalized medicine, this book illuminates the transformative potential of Blockchain and AI in shaping tomorrow's world.