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Author: Dave Carroll
Publisher: Hay House, Inc
ISBN: 1401937950
Category : Self-Help
Languages : en
Pages : 234
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Book Description
Songwriter Dave Carroll wasn’t the first person abused by an airline’s customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched "United Breaks Guitars." United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that "efficient" but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers. "United Breaks Guitars" has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story. In this book, you’ll hear about how Dave developed the "just do it" philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings. Since "United Breaks Guitars" emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.
Author: Dave Carroll
Publisher: Hay House, Inc
ISBN: 1401937950
Category : Self-Help
Languages : en
Pages : 234
Get Book
Book Description
Songwriter Dave Carroll wasn’t the first person abused by an airline’s customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched "United Breaks Guitars." United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that "efficient" but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers. "United Breaks Guitars" has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story. In this book, you’ll hear about how Dave developed the "just do it" philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings. Since "United Breaks Guitars" emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.
Author: Josh Bernoff
Publisher: Harvard Business Press
ISBN: 1422162338
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.
Author: David Anh Dao
Publisher: Mango Media Inc.
ISBN: 1642504025
Category : Political Science
Languages : en
Pages : 134
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Book Description
A Vietnamese Refugee, a Viral Video, and the United Airlines Scandal That Started It All “His refusal to give up his seat on a United Airlines flight, and the ensuing assault he suffered, is emblematic of how far we, the people, still have to travel to create a world with liberty and justice for all.” —Marlena Fiol, PhD, globally recognized scholar and speaker and author of Nothing Bad Between Us Dr. David Dao was dragged off United Express Flight 3411 on April 9, 2017 after refusing to give up his seat. In the tradition of contemporary immigrant stories comes a personal narrative of the many small but significant acts of racial discrimination faced on the way to the American Dream. The unseen effects of discrimination. The United Airlines scandal of 2017 garnered over a million views on YouTube. A result of an overbooking overlook, security officials forcibly removed Dr. Dao after refusing to give up his seat. He awoke in the hospital to a concussion, a broken nose, several broken teeth, and worldwide attention. Things aren’t always fair for an immigrant, but according to Dr. Dao, you can prevail if you firmly advocate for yourself. A response to a lifetime of oppressive acts. Why was Dr. Dao so adamant on his right to a seat? His entire life had led to that moment. A Vietnamese refugee, he fled his home country during the fall of Saigon. He was stranded in the Indian Ocean, immigrated to the United States, enrolled in medical school for a second time, built a practice, and started a family-all the while battling the effects of discrimination and what he had to embrace as a result. This is his story. If you are moved by immigrant stories, or books like America for Americans, Minor Feelings, How to Be an Antiracist, or The Making of Asian America, then you’ll want to read Dr. David Dao's story, Dragged Off.
Author: Harvey D. Reid
Publisher:
ISBN: 9780975921906
Category : Guitar
Languages : en
Pages : 330
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Book Description
Folk guitar textbook for adult beginners.
Author:
Publisher:
ISBN:
Category : Air travel
Languages : en
Pages : 704
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Book Description
Author: Bert Casey
Publisher: Watch & Learn
ISBN: 9781893907416
Category :
Languages : en
Pages : 0
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Book Description
The clearest, most complete book on the market showing the secrets of playing bluegrass lead guitar and is the followup course to the Acoustic Guitar Primer Book. Includes exciting, accurate arrangements to popular songs and is written in both tablature and standard music notation. There are 29 breaks for 12 songs, and each break is played both slow and fast on the CD. The book features bluegrass songs that utilize several different chords and keys.
Author: David Schiller
Publisher: Workman Publishing
ISBN: 9780761138006
Category : Music
Languages : en
Pages : 534
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Book Description
Celebrate the world’s most seductive instrument. An obsessive, full-color book in the irresistible format of Shoes and Handbags—which together have over 700,000 copies in print—guitarS delivers a feast of 500 guitars in vibrant color, plus players, makers, legends, myths, and more. Here are guitars that made history, that changed the course of music, that inspired new generations of players and listeners. Here are milestones in the guitar's search for its true self—Torres's classical, the amazing Gibson L-5—and experiments that ushered in a new world of sound—Rickenbacker's "Frying Pan" and Les Paul's "Log." Plus B. B. King's Lucille, Willie Nelson's Trigger, Eric Clapton's Brownie, the J-160E that John Lennon played during his 1968 "bed-in" with Yoko, Jimi Hendrix's hand-painted Flying V in full psychedelic regalia. And the far-out Gittler—no body, no neck, no peghead, yet every inch a guitar. Also here are profiles of famous builders, including C. F. Martin, Orville Gibson, Leo Fender—the Henry Ford of guitars—and the mad genius Lloyd Loar. And individual luthiers, like Linda Manzer (her Pikasso II has 42 tunable strings), the maverick Ken Parker, and old-world artisan John D'Angelico, staring at skyscrapers from his Lower East Side shop and creating the ultimate art deco masterpiece, "The New Yorker." Marrying visual pleasure with layers of information, Guitars captures the soul, the significance, history, magic, and the raw mojo of this most beloved of instruments.
Author: Will Schmid
Publisher: Hal Leonard Corporation
ISBN: 1476826269
Category : Music
Languages : en
Pages : 185
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Book Description
(Essential Elements Guitar). Take your guitar teaching to a new level! Hal Leonard's top-selling comprehensive method for band and strings is now also available for guitar. With the time-tested classroom teaching methods of Will Schmid and Bob Morris and popular songs in a variety of styles, Essential Elements for Guitar is sure to become a staple of guitar teachers' instruction and get beginning guitar students off to a great start. This method has been designed to meet the National Standards for Music Education, with features such as cross-curricular activities, quizzes, multicultural songs, basic improvisation and more. Concepts covered in Book 1 include: getting started; basic music theory; guitar chords; notes on each string; ensemble playing; and much more! Songs used in Book 1 include such hits as: Dust in the Wind * Eleanor Rigby * Every Breath You Take * Hey Jude * Hound Dog * Let It Be * Ode to Joy * Rock Around the Clock * Stand By Me * Surfin' USA * Sweet Home Chicago * This Land Is Your Land * You Really Got Me * and more!
Author: Melissa Agnes
Publisher: Mascot Books
ISBN: 9781684014132
Category : Crisis management
Languages : en
Pages : 0
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Book Description
Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.
Author: Toni Morrison
Publisher: Random House
ISBN: 1448103916
Category : Fiction
Languages : en
Pages : 380
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Book Description
Stunningly-designed new editions of Toni Morrison's best-known novels, published by Vintage Classics in celebration of her life and work. WITH A NEW INTRODUCTION BY BOOKER PRIZE WINNING AUTHOR MARLON JAMES Soon after a local eccentric leaps from a rooftop in a vain attempt at flight, Macon 'Milkman' Dead III is born. Brought up by his well-off black family to revere the white world around him, Milkman strives to make sense of his conflicting identities. Always seeking flight in some way, he leaves his Michigan home for the South, retracing the steps of his forebears in search of his own buried heritage and is introduced to an entire cast of strivers and seeresses, liars and assassins; the inhabitants of a fully realised black world. Evocative and kaleidoscopic, Song of Solomon is a brilliantly imagined coming-of-age tale.
