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Author: Stephen Denny
Publisher: Career Press
ISBN: 1632651785
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--
Author: Stephen Denny
Publisher: Career Press
ISBN: 1632651785
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--
Author: Stephen Denny
Publisher: Red Wheel/Weiser
ISBN: 1632657570
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture. “Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddy You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.
Author: Philip Kotler
Publisher: Springer Nature
ISBN: 3031223934
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Author: Victoria R. Montgomery Brown
Publisher: HarperCollins Leadership
ISBN: 1400220629
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
With women leading only twenty-four Fortune 500 companies, female founders receiving only 2.2 percent of US venture capital, and the continued presence of sexual harassment and double standards, the gender gap continues to hinder the advancement of women in the professional world. In Digital Goddess, Montgomery-Brown—founder of Big Think, a collection of experts across all fields and disciplines that are either at the top of their field or disrupting it, shares her story in an entertaining and educational light. Told from the unique, female entrepreneurial perspective that unpacks all the hurdles other female founders may face in their own journey to the top, Montgomery-Brown shares the real-world lessons she’s learned along the way, such as: Never lie to your investors, even when you just got arrested. Raising money is a poker game—learn how to play. The power and money still lie with men. Pretending it’s not that way, or being angry about it, won’t lead to success. Your relationship with your co-founder is like a second marriage, so forget about keeping the personal out of the workplace. The more authentic you are, and the more fun you have, the better your experience will be. This book is about dealing with the way things are, even when you don’t like it, and being yourself, even when it seems like a drawback. It’s about sucking it up, making the hard choices, and dealing with the consequences. It’s about being honest no matter what is going down. Victoria’s been called “the anti-Elizabeth Holmes,” for a good reason—unlike the ill-fated Theranos CEO, she’s transparent with her investors even when she fears they will walk away. Digital Goddess is a story for entrepreneurial women at any stage of life who want to know what it actually takes to build a business in a world that’s not always fair, predictable, or politically correct
Author: Bilgehan Bozkurt
Publisher: Emerald Group Publishing
ISBN: 1787698351
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
Author: Justin Kirby
Publisher: Routledge
ISBN: 1136415645
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
Author: Leroy Robinson, Jr.
Publisher: Springer
ISBN: 3319109634
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.
Author: Lawrence S. Welch
Publisher: Edward Elgar Publishing
ISBN: 1783475749
Category : Business & Economics
Languages : en
Pages : 473
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Book Description
The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the main tools companies use in seeking to penetrate foreign markets – covering investment, exporting and contractual arrangements such as franchising and management contracts. An important feature of this book is its thorough overview of theoretical and strategic perspectives such as mode packaging, mode switching and mode flexibility and will be invaluable for final year undergraduate and postgraduate students.
Author: Anaita Sarkar
Publisher:
ISBN: 9780648984900
Category :
Languages : en
Pages :
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Book Description
An actionable digital marketing playbook to help grow e-commerce businesses in Australia
Author: United States. Securities and Exchange Commission
Publisher:
ISBN:
Category : Securities
Languages : en
Pages : 966
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Book Description
