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Understanding Aesthetics for the Merchandising and Design Professional

Understanding Aesthetics for the Merchandising and Design Professional PDF Author: Ann Marie Fiore
Publisher: Fairchild Books
ISBN:
Category : Architecture
Languages : en
Pages : 482

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Book Description
Understanding Aesthetics bridges the gap between the study of design and aesthetics and the needs of the merchandising and design professional. In this illustrated text, the authors present sophisticated concepts from the field of aesthetics and design in a conversational style that is clear and easy to understand. By mastering the principles underlying successful design, the reader learns how products and their promotional surroundings can create a pleasing environment. An 8-page, 4-color insert demonstrates the relationship of colours and their influence upon design.