Una mirada a la responsabilidad social corporativa. El caso Repsol PDF Download
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Author: Carlos Javier Gutiérrez Salsón
Publisher:
ISBN:
Category :
Languages : es
Pages : 70
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Book Description
La Responsabilidad Social Corporativa (RSC) es hoy en día un término muy a tener en cuenta por las empresas, pero no siempre ha sido así. A lo largo de este Trabajo de Fin de Grado se analizará su situación actual, partiendo de una breve evolución del concepto de RSC desde sus orígenes, el desafío que supone su correcta aplicación y los ámbitos de la empresa a los que afecta.En un entorno en el que las empresas dicen estar cada vez más comprometidas con el cuidado del medioambiente y el desarrollo social se estudiarán los efectos de la RSC sobre las empresas y el impacto que pueden suponer sus malas prácticas. Haciendo un mayor hincapié en el sector de los hidrocarburos a través de la empresa española Repsol, nos centraremos en la situación de la empresa dentro del sector energético y si su estrategia se debe al compromiso social o a una acción de marketing para incrementar sus resultados.Palabras clave: Responsabilidad Social Corporativa, Sector energético, Marketing, Mejoras sociales.
Author: Carlos Javier Gutiérrez Salsón
Publisher:
ISBN:
Category :
Languages : es
Pages : 70
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Book Description
La Responsabilidad Social Corporativa (RSC) es hoy en día un término muy a tener en cuenta por las empresas, pero no siempre ha sido así. A lo largo de este Trabajo de Fin de Grado se analizará su situación actual, partiendo de una breve evolución del concepto de RSC desde sus orígenes, el desafío que supone su correcta aplicación y los ámbitos de la empresa a los que afecta.En un entorno en el que las empresas dicen estar cada vez más comprometidas con el cuidado del medioambiente y el desarrollo social se estudiarán los efectos de la RSC sobre las empresas y el impacto que pueden suponer sus malas prácticas. Haciendo un mayor hincapié en el sector de los hidrocarburos a través de la empresa española Repsol, nos centraremos en la situación de la empresa dentro del sector energético y si su estrategia se debe al compromiso social o a una acción de marketing para incrementar sus resultados.Palabras clave: Responsabilidad Social Corporativa, Sector energético, Marketing, Mejoras sociales.
Author: Jesús Carrión
Publisher:
ISBN:
Category :
Languages : es
Pages : 111
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Book Description
Author: Sonia Lucia Henao Mesa
Publisher:
ISBN:
Category :
Languages : es
Pages :
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Book Description
Author: Stephen Rowley
Publisher: East and West
ISBN: 9789004469839
Category : Political Science
Languages : en
Pages : 324
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Book Description
"European Perceptions of China and Perspectives on the Belt and Road Initiative is a collection of fourteen essays on the way China is perceived in Europe today. These perceptions - and they are multiple - are particularly important to the People's Republic of China as the country grapples with its increasingly prominent role on the international stage, and equally important to Europe as it attempts to come to terms with the technological, social and economic advances of the Belt and Road Initiative. The authors are, on the whole, senior academics specializing in such topics as International Relations and Security, Public Diplomacy, Media and Cultural Studies, and Philosophy and Religion from more than a dozen different European countries and are involved in various international projects focused on Europe-China relations"--
Author: R. H. Coase
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539433408
Category :
Languages : en
Pages : 0
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Book Description
The Problem of Social Cost is an article dealing with economic problem of externalities. It draws from a number of English legal cases and statutes to illustrate Coase's belief that legal rules are only justified by reference to a cost-benefit analysis, and that nuisances that are often regarded as being the fault of one party are more symmetric conflicts between the interests of the two parties.
Author: Majken Schultz
Publisher: OUP Oxford
ISBN: 0191583235
Category : Brand name products
Languages : en
Pages : 314
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Book Description
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Author: Ananya Mukherjee Reed
Publisher: Routledge
ISBN: 1136459367
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
This volume assesses the achievements and limitations of a new set of non-state or multistakeholder institutions that are concerned with improving the social and environmental record of business, and holding corporations to account. It does so from a perspective that aims to address two limitations that often characterize this field of inquiry. First, fragmentation: articles or books typically focus on one or a handful of cases. Second, the development dimension: what does such regulation imply for developing countries and subaltern groups in terms of well-being, empowerment and sustainability? This volume examines more than 20 initiatives or institutions associated with different regulatory and development approaches, including the business-friendly corporate social responsibility (CSR) agenda, ‘corporate accountability’ and ‘fair trade’ or social economy.
Author: Øyvind Ihlen
Publisher: John Wiley & Sons
ISBN: 111807873X
Category : Social Science
Languages : en
Pages : 792
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Book Description
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Author: N. Ind
Publisher: Springer
ISBN: 023037588X
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.
Author: Michel Feher
Publisher:
ISBN: 9780942299267
Category : Body, Human, Religious aspects
Languages : en
Pages : 0
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Book Description
