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Ugandan Music in the Marketing Era

Ugandan Music in the Marketing Era PDF Author: David G. Pier
Publisher: Springer
ISBN: 1137546972
Category : Social Science
Languages : en
Pages : 312

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Book Description
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.